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YouTube to Show Creators What Time of Day Their Audience is Online

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YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.

This upcoming feature was previewed in the latest video on YouTube’s Creator Insider channel.

In the video a member of YouTube’s analytics engineering team gives a detailed walkthrough of how to navigate the new data.

Recommendations on how to best use the data are provided in the video as well.

Here’s a recap of YouTube’s presentation on this first-ever addition to its analytics platform.

New Data: When Your Viewers Are on YouTube

YouTube always gave creators access to basic demographics data like age, gender, location, and those kinds of things.

This new set of data increases the level of insight and understanding of the audience far beyond the basic demographics.

Oftentimes basic demographic information isn’t directly actionable.

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YouTube analytics engineers are always looking to find ways to give creators more data they can actually use to grow their channel.

Their latest project, which is now in the early stages of development, is the ability to let creators know when their audience is online.

More specifically, the data will pinpoint which hours during the week a channel’s audience is most active.

Here’s an example of what the data looks like in the YouTube Studio analytics dashboard.

YouTube to Show Creators What Time of Day Their Audience is Online

In the chart you can see how each block of time is represented by either light purple or dark purple.

The darker the boxes get, the more your audience is online at a given time.

In this particular example, the chart indicates that the channel’s audience is consistently online throughout the day.

The dark purple time blocks indicate the channel’s audience is most active on YouTube between 4pm and 8pm.

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To be clear, this is not necessarily indicative of when people are watching the channel itself.

This data indicates when a channel’s audience is most active watching any videos on YouTube.

The reason why the data doesn’t represent when a channel’s own content is being watched is because it would be heavily skewed toward the channel’s publishing times.

Showing when an audience is most active on the YouTube platform in general is likely to be more useful to video creators.

How to Use This Data

You might immediately assume the best way to use this data is identifying the best times to publish videos according to when your audience is most active.

However, YouTube is reluctant to say whether or not scheduling videos during the darkest areas of the chart will impact a channel’s long-term performance.

“We don’t quite have the data confidence to say that,” says a member of YouTube’s analytics engineering team.

According to the company, it’s hard to get conclusive evidence demonstrating the best times to publish a video.

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What this data can do is help channels engage with their community by scheduling posts when their audience is most active.

Channels may also benefit from using this time to respond to video comments or find other ways to engage with their community.

Another tactic that could be especially effective is broadcasting live streams when most of your audience is online.

YouTube recommends following those suggestions over using the data to determine when videos should be published.

“We’re not confident that you should be tailoring your upload schedule to this, or your publish schedule to this, using it in other ways can help you build that rhythm with your audience.”

Of course, there’s nothing to stop you from scheduling videos when your audience is most active if you want to test it for yourself.

Again, this feature is currently in early development and not yet publicly available.

See the full preview in the video below:

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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