How Do These Types of PPC Fraud Work? Broadly speaking, there are two types of ways you can fall victim to PPC fraud: Human interaction. Automated...
Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in...
eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020. This is about $6 billion to $8 billion less than...
The coronavirus outbreak has forced millions of U.S. employees to work from home — many for the first time. But remote work can be lonely and...
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire...
Google this month contacted all publishers to reassure it will continue to pay on time, according to the terms and conditions. Google pays publishers monthly, on...
GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus...
At a time where many people are feeling alone or isolated, social media is helping people connect with each other now more than ever on the...
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers...
Big Brothers Big Sisters of Beaver County, like many non-profit organizations, has been impacted by novel coronavirus, but developed approaches to continue its work. Big Brothers...
