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64 Creative November Marketing Ideas (+Examples!)

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64 Creative November Marketing Ideas (+Examples!)

November marketing ideas based on national months

Here are even more ways to bring attention to issues, groups, and causes that you and your audience cares about and connect with them on an emotional level.

Lung Cancer Awareness Month

These ideas can also apply to pancreatic cancer, epilepsy, diabetes, and any other health conditions recognized in November.

  • Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets you out in your local community which strengthens the roots of your business.
  • Caterers can show photos from fundraiser events.
  • Health-related businesses can share news articles, educational posts, or survivor stories.
  • Artists can showcase awareness-inspired work to show their support:

Military Family Month

For Military Family Month:

  • Recognize on social media your employees and their families who were or are currently active in the military.
  • Volunteer to place flags on veteran grave sites in your community.
  • Offer sales promotions and discounts on products, services, and packages for military families.
november marketing ideas - military family month tweet

Entrepreneurship Month

Good month for everyone!

  • For those in the business services vertical, run an educational series with webinars, online guides, or live Q&A sessions on Instagram.
  • Write a blog post sharing the story of how you came to be an entrepreneur—including the hardships you faced and how you got through them. Pitch your story to your local newspaper as a way to get some PR while also inspiring your local community.
  • Share inspirational advice or quotes on social media.
  • Even if your audience does not include entrepreneurs, you can still create content around entrepreneurial themes such as goal setting, persisting through challenges, leadership, being unafraid to fail, and the list goes on.

november marketing ideas - national entrepreneurship month post

  • You could even interview an entrepreneur in your field or a related one. Many of the lessons in entrepreneurship can be applied to life in general, so your audience will come away with plenty of wisdom and inspiration.

No-Shave November/Movember

Movember, or No-Shave November, is a movement where men grow out their mustaches until the end of the month to raise awareness and donations for men’s health issues.

  • Sign up! Participants can sign up here.
  • Run Movember competitions and fun contests between employees or among customers.
  • If you’re into it, showcase your facial hair on social media and get involved in the chatter on Twitter, Facebook, and Instagram.
november marketing ideas - noshave november

Here are some ways to incorporate Movember into your social media content:

  • Post a picture of your team members (or yourself!) sporting a Movember mustache.
  • Participate in a Movember charity event and share photos to your account.
  • Get a little contest going, or even an official giveaway.
  • Donate a portion of your proceeds to the Movember Foundation
  • Of course, don’t forget to use the #movember hashtag

November marketing ideas based on holidays and national days

Don’t worry, we’ve dedicated an entire section after this one to Thanksgiving marketing ideas. But don’t forget these days either!

Veterans Day

Veteran’s Day occurs every November 11th, and on this day, schools may have off and many workplaces are closed. While this is often a time used for sales and promos, your priority should be that of thanking veterans for their hard work and sacrifice for our country.

  • If your business is owned by a veteran, you can also add a badge to your Google Business Profile to let others know.
  • If you have a veteran who works for you or who lives in your community, showcase them on your blog or website. A simple “thank you” goes a long way and lets customers know that you care about people, not just sales.

This doesn’t mean you should abandon sales altogether. There are still great ways to promote your business in a way that supports US veterans.

  • You could offer a discount to those who have served, donate a proceed of your November profits to veteran organizations, or even run a giveaway.
  • The company below hosted a free pop-up concert with a trio of vintage-inspired female singers in honor of Veterans Day. In addition to celebrating veterans, this event also supports National Aviation Month at the same (crushed it).

november marketing ideas veterans day vintage post

Daylight saving time ends

Daylight saving time ends in November. This means you get an extra hour of sleep one night (cool), more sunlight in the morning (nice), but also that dark and cold afternoons are ahead (womp). That said, acknowledge this the end of daylight saving time with a positive outlook:

  • Highlight the fall foliage in your social media posts and use fall hashtags.
  • Showcase bright, fall-colored products on your homepage.
  • As many consumers are heading into cool weather and more time at home, promote products or services that will make their indoor experience meaningful.
  • Or perhaps your audience prefers to stay in denial and hang on to summer for as long as they possibly can. Is it too late for summer clearance sales? Yes—don’t do that. But could you pull off an outdoor product clearance sale? Surely.
  • Encourage your summer-loving customers to get something for next year—something to look forward to and carry them through the winter like Allmodern does below:
november marketing ideas - outdoor clearance sale
  • Of course, you can always do a simple #fallback post on social media, reminding your followers to turn the clocks back.

Extra Mile Day

Extra Mile Day is recognized annually on November 1st. This observance day is perfect for small businesses which, unlike big businesses, can truly cater to individual customers. It’s all about taking that additional step to help others with something or even to accomplish one’s own goals.

  • Challenge your Instagram followers to help their neighbor in need, to finish that book they’ve been reading, or even just to wake up one hour earlier. Going the extra mile is something we can all fit into our daily routine and is a great November holiday for connecting with your audience.
november marketing ideas - extra mile day
  • You also don’t have to only go the extra mile for people; the environment will take some special treatment too!

America Recycles Day

America Recycles Day is a great day for showing that your small business cares about the environment.

  • Include some facts on your social media profiles.
  • Share what steps your business is taking to improve the environment.
  • Provide suggestions on your blog on how to recycle.
  • Offer a discount on bulk-size items.
  • Promote your sustainable products.
  • Raising awareness on social media about the importance of recycling.
  • Participate in or even host a recycling drive.
november marketing ideas - recycling drive
  • Make a video instructing your followers how to recycle your products or items in general, like Coca-Cola did in the example below:
november marketing ideas - america recycles day

Keep in mind also that a business conscious of the planet is likely to be conscious of its customers.

Take a Hike Day

This is a perfect day for feel-good quotes and to encourage people to get outside for a stroll in the great outdoors. Ask followers to share their nature photos and favorite spots to take a hike.

november marketing ideas - take a hike day facebook post

Thanksgiving marketing ideas

You may also be interested in these Thanksgiving social media post ideas.

Family, friend, and customer appreciation

Thanksgiving is a time to appreciate your family, friends, and of course, your customers. Take the time to express your appreciation and gratitude, and be specific! Let others know exactly what you are grateful for about them to show that they matter as individuals. This will also give your social media posts a truly genuine and heartfelt feel.

Stay sensitive

Don’t forget to stay sensitive to those who may not have family or friends to share the day with, or who might not be able to afford a feast. You may want to show your support for this audience in some of your content.

Encourage others to give back

As you give back to the community in any Thanksgiving charity runs, food drives, or fundraising events, encourage your customers, local audience, and social media followers to do the same.

november marketing ideas: food drive post on instagram

Offer Thanksgiving specials and advice

The opportunities here are endless, just be sure that your content is high-quality and preferably, SEO-friendly.

  • Promote products and services at your business particularly useful for Thanksgiving, such as cooking classes for great Thanksgiving side dishes or an after-Thanksgiving boot camp class.
  • Your pet grooming or boarding business can write a blog post on Thanksgiving foods that can be toxic to pets.
  • Be sure to announce your specials and events in your November newsletter.

Black Friday

If you’re not running a promotion on Black Friday, you need to! People wait year-round for the incredible deals that await them the day after Thanksgiving, and this is a great opportunity to get your business on the map.

  • Start promoting your Black Friday deals at the beginning of the month so customers will be ready when the day arrives.
  • You could even create a Facebook event for your Black Friday specials, where you can post updates and reminders and where followers can invite their friends and add it to their calendars.
  • If you’re in the grocery business, perhaps consider running a Black Friday sale…

november marketing ideas - black friday meme

Small Business Saturday

What November marketing ideas post would be complete without a #SBS section? This is perhaps the best time of year to get your small business noticed, bring back dormant customers, and attract new ones.

Here’s what you can do for SBS:

  • Register your business through the official American Express site.
  • Highlight your best products and most attractive sales promotions over email, social media, your website, and in-store signage.
  • Check out these Small Business Saturday Promotion Ideas.
  • You may also want to do a partnership with another local business, create and share a gift guide, or host a sidewalk sale. Remember to thank your customers for their support, and remind them of the importance of shopping small!
  • At some point, however, take a break from self-promotion and lift up other small business owners who have given it their all to make their company a success and a staple in their community.

small business saturday - reasons to shop local

Image source

Update your Google Business Profile

Having an optimized Google business listing is important for any month of the year, but especially in November because of Thanksgiving and Small Business Saturday. Here’s what you can do:

  • Provide your Thanksgiving hours.
  • Upload pictures of any November or Thanksgiving-themed products or services.
  • Create Google posts about Thanksgiving, Black Friday, or Small Business Saturday promotions,
  • Ask and answer questions related to visiting your store (parking info, for example), especially if you expect more traffic on Small Business Saturday.

Cyber Monday

And the sales never end! Prep for Cyber Monday and choose a few promotions to run on this day. If you don’t have a website, you can still run a Cyber Monday promo using your social media accounts or even paid social strategies.

  • One idea is to run a raffle or offer a special deal to the first ten customers who directly message you on Facebook.
  • Or, take another break from all the sales mayhem and post a video of what it’s like to be an Amazon employee on Cyber Monday…yikes.

Need more November marketing ideas?

Look no further! LOCALiQ has you covered:

Never be at a loss for creative November marketing ideas again

There are tons of ideas and examples in this post, but the best part is that it’s just the tip of the iceberg in terms of November marketing strategies. Model off of the ones in this post or use them as a launchpad for your own spinoff ideas. The key is to stay true to your brand voice—that’s what your customers want!

And check out the full marketing calendar template from LOCALiQ.

Full list of November national days

Thanks to Nationaldaycalendar.com:

November 1

  • Authors’ Day
  • Brush Day
  • Calzone Day
  • Cinnamon Day
  • Deep Fried Clams Day
  • Cook For Your Pets Day
  • Family Literacy Day
  • Vinegar Day
  • Color the World Orange Day – First Monday in November
  • Job Action Day – First Monday in November

November 2

  • Deviled Egg Day
  • Ohio Day
  • Traffic Directors Day – Nov 2 except if it falls on a weekend, then it’s the following Monday.

November 3

  • Housewife’s Day
  • Sandwich Day
  • Stress Awareness Day – First Wednesday in November

November 4

  • Chicken Lady Day
  • Candy Day
  • Cash Back Day  – First Thursday in November
  • Men Make Dinner Day (Must Cook. No BBQ Allowed!) – First Thursday in November

November 5

  • Doughnut Day
  • Love Your Red Hair Day
  • Jersey Friday – First Friday in November

November 6

  • Nachos Day
  • Saxophone Day
  • Bison Day – First Saturday in November
  • Play Outside Day – First Saturday of Every Month

November 7

  • Bittersweet Chocolate with Almonds Day
  • Canine Lymphoma Awareness Day
  • Daylight Saving Time Ends – First Sunday in November

November 8

  • Cappuccino Day
  • Harvey Wallbanger Day
  • Parents as Teachers Day
  • STEM/STEAM Day

November 9

  • Scrapple Day
  • Microtia Awareness Day
  • Louisiana Day

November 10

  • Marine Corps Birthday
  • Forget-Me-Not Day
  • Vanilla Cupcake Day

November 11

November 12

  • French Dip Day
  • Pizza with the Works Except Anchovies Day
  • Chicken Soup for the Soul Day

November 13

  • Indian Pudding Day
  • World Kindness Day

November 14

  • Seat Belt Day
  • Family PJ Day
  • Pickle Day
  • Spicy Guacamole Day

November 15

  • Bundt (Pan) Day
  • Philanthropy Day
  • Clean Out Your Refrigerator Day
  • Spicy Hermit Cookie Day
  • Raisin Bran Cereal Day
  • America Recycles Day
  • Advertisement

November 16

  • Fast Food Day
  • Button Day
  • Indiana Day

November 17

  • Baklava Day
  • Take A Hike Day
  • Homemade Bread Day
  • Educational Support Professionals Day – Wednesday of American Education Week

November 18

  • Princess Day
  • Vichyssoise Day
  • Mickey Mouse Birthday
  • Great American Smokeout – Thursday Before Thanksgiving
  • Rural Health Day – Third Thursday in November

November 19

  • Carbonated Beverage With Caffeine Day
  • Play Monopoly Day
  • Advertisement

November 20

  • Peanut Butter Fudge Day
  • Absurdity Day
  • Child’s Day
  • Adoption Day – Saturday Before Thanksgiving

November 21

  • Gingerbread Cookie Day
  • Stuffing Day
  • Red Mitten Day

November 22

November 23

  • Cashew Day
  • Eat a Cranberry Day
  • Espresso Day

November 24

  • Sardines Day
  • Tie One On Day – Day Before Thanksgiving
  • Jukebox Day – Day Before Thanksgiving

November 25

  • Play Day with Dad
  • Parfait Day
  • Blase´Day
  • Shopping Reminder Day
  • Day of Mourning  – Fourth Thursday in November
  • Thanksgiving Day – Fourth Thursday in November
  • Turkey-free Thanksgiving – Fourth Thursday in November

November 26

  • Cake Day
  • Day of Listening – Day after Thanksgiving
  • Native American Heritage Day – Day after Thanksgiving
  • Black Friday – Day after Thanksgiving
  • Buy Nothing Day – Day after Thanksgiving
  • Flossing Day – Day after Thanksgiving
  • Maize Day – Day after Thanksgiving
  • You’re Welcomegiving Day – Day after Thanksgiving

November 27

  • Bavarian Cream Pie Day
  • Craft Jerky Day
  • Small Business Saturday – Saturday after Thanksgiving

November 28

  • French Toast Day
  • Hanukkah Begins – Changes annually

November  29

  • Electronic Greetings Day
  • Cyber Monday – Monday after Thanksgiving

November 30

  • Personal Space Day
  • Mason Jar Day
  • Mousse Day
  • Meth Awareness Day
  • Computer Security Day
  • Stay Home Because You’re Well Day
  • Mississippi Day
  • Day of Giving – Tuesday after Thanksgiving



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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

With millions of videos vying for attention, your YouTube thumbnails serve as the first point of engagement for potential viewers. These seemingly small images carry significant weight in attracting clicks and views.

YouTube thumbnails provide a snapshot of your video content, setting expectations for what viewers can expect. A well-crafted thumbnail not only piques interest but also conveys the essence of the video.

In this article, I’ll share everything you need to know about YouTube thumbnails, including tools to create them, tips to keep in mind, and other lessons I’ve learned from running my own YouTube channel.

Table of contents

What is a YouTube thumbnail?

A YouTube thumbnail serves as a visual snapshot of what a video contains. It appears as a small image next to the title of the video on YouTube’s search results page, related videos section, or the recommended videos section.

youtube thumbnail examples on youtube results page

This image plays a crucial role in attracting potential viewers and encouraging them to click on the video. The design and content of this thumbnail often influence the decision of a viewer to watch the video or not. Therefore, it holds significant importance in the world of YouTube content creation.

YouTube thumbnail size

The best YouTube thumbnail size is 1280×720 pixels. This is an aspect ratio of 16:9. The minimum width you should shoot for is 640 pixels.

You should also shoot for a relatively small file size—under 2MB. YouTube thumbnails can be saved as JPGs, GIFs, or PNGs.

YouTube thumbnail tips

Your YouTube journey begins with a single image—the thumbnail. This seemingly small, but critically important element is the initial gateway for your viewers.

“If people don’t click, they don’t watch. So, you want to give them something to click,” said YouTube star MrBeast.

Here are some tips to create effective YouTube thumbnails.

Make them engaging

Think of your thumbnails as digital hooks to capture your audience’s attention. Make them visually striking, vibrant, and engaging.

💕 Want more tips and ideas? We’ve got 130+ for you! Get the guide >> 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

Be consistent

Building a recognizable brand on YouTube starts with consistency in your thumbnail design. A uniform style helps viewers easily identify your content. In addition to consistency in your thumbnail design, keeping a close eye on others in your field who share your audience is a smart strategy.

Checking out what your competitors are up to can give you helpful clues about how many people click on their stuff. This helps you see how your channel’s look, content, titles, and colors stack up, so you can ensure you’re putting your best foot forward.

As you can see below, MrBeast’s thumbnails are visually striking and attention-grabbing, featuring bold colors, expressive facial expressions, and compelling imagery. He maintains a consistent style in his thumbnails, making them instantly recognizable to his viewers and helping build a strong brand presence on YouTube.

youtube thumbnail examples from mrbeast youtube channel youtube thumbnail examples from mrbeast youtube channel

Represent your video accurately

Your thumbnail should provide an honest representation of your video. Misleading thumbnails can lead to viewer frustration and backlash.

Create an emotional impact

It’s well known that emotions are contagious. This means that watching someone else have an emotional reaction to something can cause you to have the same reaction.

Humans react to other human faces, and it’s an easy trick to get more people to click on your YouTube videos. Humans will naturally assess the emotional state of the face. When their mouth is open, it’s usually to show that they are surprised. When someone sees this surprised reaction, they are enticed to see what is so surprising.

🚨 Speaking of emotion…get our free guide >> 135 of the Best Words & Phrases for Marketing with Emotion

Learn and adapt

Continuously analyze your analytics to adapt your content and strategy based on audience feedback and changing trends.

The thumbnail below was my first to go well (in relation to my other videos). The simple title in the thumbnail, the upward arrow, society’s current fascination with ChatGPT, the length of the video, me in it—smiling and wearing something that matched the color scheme of the thumbnail. These are things I took note of as potential drivers of success for future videos and thumbnails.

youtube thumbnail ab test example winneryoutube thumbnail ab test example winner

Source

Free YouTube thumbnail makers

Here are a few YouTube thumbnail creation tools to try, including the one I use for all my thumbnails.

1. Fotor

I use an app called Fotor to create my thumbnails. Fotor is a fantastic all-in-one platform that makes thumbnail creation a breeze. It’s an easy-to-use photo editing and graphic design tool, available in web, desktop, and mobile versions. It provides a full suite of tools that cover most image editing needs, including face retouching and image-generative AI.

fotor youtube thumbnail makerfotor youtube thumbnail maker

Fotor also includes advanced AI-powered tools such as background remover, image enlarger, and object remover, which make complex edits simple.

I created a super simple video walkthrough where I use it to create a YouTube thumbnail. Check it out here.

2. Canva

Canva is a design tool (with a free option) that can help you create impactful YouTube thumbnails. Simply navigate to the site, choose YouTube thumbnail as your design option, and find an already-created template to customize or create your own design.

youtube thumbnail maker from canvayoutube thumbnail maker from canva

Within Canva, you can adjust colors, add your own images, and brand your YouTube thumbnail with your business logo.

3. Visme

Visme is another online design tool that makes it easy to create YouTube thumbnails. Like Canva, Visme has already created templates that you can choose and customize according to your branding.

youtube thumbnail maker vismeyoutube thumbnail maker visme

Simply choose your template, customize it, download it, and you’re all set!

Start making effective YouTube thumbnails with ease

Creating a great YouTube thumbnail is only one piece of the puzzle when it comes to effective video marketing on the site. But the right YouTube thumbnail strategy can help you build consistency, attract people to click on your videos, and increase engagement with your content.

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12 Holiday Emails for Customers (Templates & Examples!)

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12 Holiday Emails for Customers (Templates & Examples!)

How to put your customers into a holiday slumber 😴 :

To our valued customers,

As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year!

sleepy bored face

Want to send an authentic holiday email this year that your customers will actually want to read? This is your cheat sheet!

Table of contents

How to use these holiday email templates

This post contains both the copy and creative you can use for your holiday customer appreciation emails. These emails are longer and more personalized—great for your most loyal customers or for businesses with a small client base. If you want shorter, more general copy, head on over to my holiday greetings and messages.

The copy is also pasted into some templates I made in Canva, which you can access with a free Canva account!

Here’s the link to the templates in Canva.

free holiday email templates in canvafree holiday email templates in canva

Holiday customer email tips

In such a short piece of content as this, small details have big effects. Here’s how to get it right.

  • Express gratitude! Customer appreciation is the goal here.
  • Keep it short and use a conversational tone. This is an e-toast, not a live journal.
  • Be inclusive of all holidays, and be warm and positive, but not overly hyped—the holidays can be difficult for many people.
  • Make it visual with creative graphics or a team photo.
  • Share your growth and achievements to give customers a reason to stay confident in your business. BUT make it about them—the growth you achieved with their support. What you achieved together.
  • Connect it back to your mission (NOT your value prop).
  • Focus on the future. Speak to an ongoing relationship, but not through a CTA or sales promotion. Save that for your year-in-review email.

Words & phrases to make your holiday email message authentic

Take a gander through these words and phrases you can use that the other gajillion businesses out there aren’t using:

Instead of ‘valued customer’

Don’t call them valued, make them FEEL valued through your messaging.

  • Dear customers
  • To our awesome customers
  • To our customers near and far, old and new
  • To all of you
  • To each and every one of you
  • To the Baker & Co. family
  • To the SparkLife community
  • To you and your families
  • Dear customers, partners, and your families
  • Friends
  • First name (if you have a small list and can MANUALLY do it).

Instead of ‘exciting year’

It’s been a…

  • Lively
  • Rewarding
  • Exhilarating
  • Electrifying
  • Wild
  • Awesome
  • Zestful
  • Refreshing
  • Bustling
  • Bright
  • Spirited
  • Rousing
  • Rigorous

….year!

Instead of ‘as we approach’

Any “as we.” As we approach, enter, wind down, you know them all. How about:

  • Every year, I/we
  • If you’re like us, you are…
  • As the saying goes…
  • One of my favorite quotes is
  • Ask a question
  • Whether this email finds you ___ing, ____ing, or ___ing, we hope it finds you well!
  • As I sit here listening to [unique/meaningful/inclusive song name]
  • Exactly 11 months ago, we were…..
  • When we started out this year we _____. Little did we know…
  • Here at ___ we believe in ____, so…
  • One of our core values here at ____ is ____.
  • As I write this email, I’m watching the snow falling outside my window for the first time this year.
  • As it turns out…

Instead of ‘take this opportunity to’

Take THIS opportunity to remove yourselves from the mileu by using phrases like:

  • Words can’t describe our…
  • We’re reaching out to say…
  • We want you to know that…
  • We extend our deepest…
  • It is with pride and joy that we…

Instead of ‘thank you for your support’

Nothing wrong with this statement, but make it better with specifics.

Thank you for…

  • Trusting us with your ____
  • Using ____ for your ____ needs.
  • Confidence and loyalty to _____
  • How much you’ve [taught us, inspired us, encouraged us, etc..]
  • Choosing us as your ____ provider
  • Giving us a reason to come into work each day
  • Showing up to our events
  • Your reviews, social shares, votes
  • Positive vibes, enthusiasm

5 holiday email templates any business can use

To make your life easier, I’ve compiled some templates that incorporate the tips and words and phrases above. Check’em out.

If you want to You can also customize them in Canva

Template #1—Achievement-focused

To our customers:

Without your enthusiasm and energy, we wouldn’t be where we are now.

Thanks to your feedback, we added eight new features to ProductName this year and earned our highest rating on ReviewPlatform yet. And because of your referrals, we helped twice as many small businesses get online this year than last. And because of you, we love our jobs!

Not only are we excited for 2022 with you, but we also have some big goals and big ideas that we can’t wait to share. So stay tuned! But for now, enjoy the holiday season!

With many thanks,

The ProductName Team

holiday email templates to customers - snowflake themeholiday email templates to customers - snowflake theme

Use the Canva link above to customize this template.

Template #2—Fun & grateful

To the BusinessName community,

As the saying goes, “Gratitude is like gravy—put it on everything!” So we pour out our thanks to you for choosing BusinessName as your PainPointSolver.

Your patronage, your presence, your reviews and shares—all of this keeps our business alive and makes our line of work a pleasure each day.

We wish you all the best this holiday season and look forward to another great year with you!

With thanks,

All of us here at BusinessName

holiday email template - happy holidays navy themeholiday email template - happy holidays navy theme

Use the Canva link above to customize this template.

 

Looking for more creative ideas? How about these 41 Pre-made Holiday Social Media Posts & Canva Templates.

Template #3—From the owner

To each and every one of you,

As I sit here listening to InclusiveMeaningfulSong, I am reminded of how grateful I am to have you in my circle.

StudioName is rooted in relationships, health, and growth and you are the ones who bring it to life. Every day I am blessed with the new energy, new perspectives, and new friends you bring to our studio each day.

I wish all the blessings returned to you during this holiday season and the year to come. Can’t wait to grow with you in 2022!

See you soon,

YourName

holiday email templates to customers - wrapping paper themedholiday email templates to customers - wrapping paper themed

Use the Canva link above to customize this template.

Template #4—Mission-centered

To our work out warriors,

Whether the holidays make you happy or sad, giddy or stressed, one thing we can all feel is gratitude.

And that is why we extend our personal thanks to you—for showing up, for trusting us with your health, for your smiling faces, and your feedback.

We are on a mission to make fitness fun and accessible to all and it is dedicated members like you who help us make this possible.

However you’re feeling this holiday season, know that we appreciate you and we can’t wait to see you next year.

Stay well,

The GymName Team

holiday email template - mission-focused themeholiday email template - mission-focused theme

Use the Canva link above to customize this template.

Template #5—Wrap-up with thank you

So…how do you wrap up a fantastic year in X words? We figured it out:

  • 32,695 orders
  • 200 blog posts
  • 84 five-star reviews
  • 5 new employees
  • 2 awards nominations
  • 1 HUGE thanks…

To YOU!

None of this would be possible without all of your shares, likes, comments, and confidence in our resources. This is what keeps us eager to find new things to teach you each day. You are the lifeblood of BusinessName and together, we’re helping more and more people find jobs they love.

Thank you for playing such a pivotal role in our growth. We wish you the best this holiday season and the year to come.

Let’s do it all again next year!

 

The BusinessName Team

holiday email templates to customers - seasons greetings red themeholiday email templates to customers - seasons greetings red theme

Use the Canva link above to customize this template.

7 real holiday email examples & what makes them great

Here are a few real holiday customer appreciation email examples with non-generic intro sentences and attractive design. And you may also want to check out these additional customer appreciation ideas!

Patchwork: A poem!

You can have a lot of fun with this one!

  • Big thanks
  • Lots of text but once you start, you can’t stop.
  • Visually appealing—although a face would be nice.

 

thank you holiday email example - poemthank you holiday email example - poem

Rock Content: Tasteful reminder

This short and sweet holiday email from Rock Content is perfect with:

  • Friendly and warm messaging acknowledging my hard work this year.
  • A cute GIF of champaign glasses clanking.
  • A tasteful reminder of the value it offers at the end.

 

holiday email example from rock contentholiday email example from rock content

Hello, Kristen!

✨We are passing by to wish you Happy Holidays!

2022 has been a year full of challenges and achievements. We know you’ve worked a lot this year. Now, it’s time to relax a bit and enjoy the holidays!

We hope you have a great time with friends and family. Enjoy the next few days to recharge your batteries with good times, getting ready to make beautiful things happen in 2023!

Remember that we will always be here to help you deliver high-quality content strategies and enable growth opportunities!

Enjoy the Holiday Season!

🎄🎅🎁☃️❄️

Rock Content Team.

BuildOn: Super-specific

Consider something like this if you’re a nonprofit.

  • Just the right amount of gratitude and inspiration
  • Visual with smiling face
  • Shares specific achievements made possible by YOU

 

holiday customer thank you email and message examplesholiday customer thank you email and message examples

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This season, we’re thankful for your support!

With your help, buildOn has empowered thousands of students and strengthened hundreds of communities across the globe.

In the U.S., tens of thousands of urban students have invested nearly 1.4 million hours of service into transforming their communities and empowering themselves. Today, 674 schools are bringing quality education and a chance out of poverty to 90,000 children and adults in the developing world.

None of this would be possible without you. THANK YOU!

WE: Verrry versatile

WE has some inspo in store for you.

  • Positive without overdoing it
  • Conversational and inclusive messaging
  • Attractive visual, although a face would be nice
  • Sincere appreciation, could use some specifics

 

end of year customer appreciation email example - nonprofitend of year customer appreciation email example - nonprofit

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“With the new year comes a sense of renewal: an opportunity to bring out the best in ourselves, moving forward with positivity and purpose. Thank you for being part of the WE Movement this year—whether you’ve been with us every step of the way or have just joined, we truly appreciate having you in our community.

Together, we change the world.”

Office Luv: Faces!

Office Luv nails it.

  • Actual employee faces!
  • Short and sweet
  • No “we’d like to take this opportunity to..”

 

end of year thank you email to customers - office luv exampleend of year thank you email to customers - office luv example

Later: Future-focused

The thank you section of Later’s 2020 December newsletter is one to model after.

  • Conversational tone, with emojis
  • Specific thank yous
  • Future-focused
  • Has a CTA, but just to Instagram profile

 

Later's holiday customer appreciation email exampleLater's holiday customer appreciation email example
2020 has been full of challenges in the social media world and beyond, and we wanted to take a quick moment to say thank you. <3

Thanks for turning up, reading our emails, joining the conversation, sharing the love on social – you’ve made all of our days a little brighter this year.

We promise 2021 is going to be bigger and better than ever – so stay tuned for more new blogs, training, and of course, exciting new Later features!

[Stay tuned]

Chiropractor: Super-personalized

Try out something like this if you’re a solopreneur.

  • First name personalization
  • Inclusive graphic and smiling face
  • Fun poem
  • Sense of community
  • Sincere thanks

 

holiday customer appreciation email exampleholiday customer appreciation email example
Happy Holidays Kristen!

I know by this point everyone is nestled in and hopefully enjoying friends, families, and holiday cheer! Yet I didn’t want this season to go by without an official Merry Christmas from our home to yours!

We count you among our friends and thank you from the bottom of our hearts for your dedication to your health and in creating your healthy home and life. It means more to us than you know, so thank you!

Wishing you joy and peace,

Dr. Lizie

Send a holiday email this year that your customers will appreciate

You now have all the words, phrases, tips, and templates you need to send an authentic holiday email message to your customers. You have no excuses!

Want more holiday messaging templates?

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8 Super-Helpful AI Features in Google Ads

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8 Super-Helpful AI Features in Google Ads

Artificial Intelligence (AI) has become a buzzword in society, particularly with the widespread attention garnered by advanced AI platforms like ChatGPT in recent years. However, even before AI became a household term, it was already embedded in the fabric of digital marketing strategies through platforms like Google Ads.

Google has been a pioneer in harnessing AI to transform the advertising landscape, leveraging machine learning and automation to help businesses optimize their online presence and advertising performance.

In this article, we’ll explore helpful Google Ads AI features that can help you enhance your outcomes, forge stronger customer relationships, and deepen your marketing know-how.

Let’s delve into how these Google Ads AI features are purpose-built to amplify your success:

  1. AI-driven search campaigns
  2. Performance Max AI features
  3. Automatically created assets
  4. Conversational Experience in Google Ads
  5. Google Analytics 4 measurement enhancements
  6. Optimized targeting
  7. YouTube AI-powered creative tools
  8. App campaigns

AI features in Google Ads

Let’s take a closer look at the essential offerings that seamlessly incorporate AI to elevate your Google Ads experience.

1. AI-driven search campaigns

Leveraging the sophistication of machine learning, AI-driven search campaigns are now smarter than ever, fine-tuning bidding strategies, broadening match types, and honing ad relevance with incredible precision as it happens. This evolution means your targeting is not just effective—it’s strategic, maximizing your investment returns.

Over the years, the capabilities of broad match have significantly advanced, allowing you to refine your search ads campaigns further. By pairing broad match keywords with Smart Bidding and responsive search ads, you’re not just casting a wider net but also capturing a plethora of conversion opportunities that might have otherwise slipped through the cracks, thereby unlocking new avenues for ROI.

ai-enabled search campaigns in google ads

🛑 Want to improve your Google Ads results? Find out where to focus with a free, instant audit >> Google Ads Performance Grader

2. Performance Max AI features

By now, most digital marketers are familiar with Performance Max, a crucial tool in Google’s advertising suite. But are you fully aware of all its AI-driven features?

Performance Max stands apart for its ability to leverage the extensive range of Google’s advertising channels and resources, going beyond traditional search terms to identify opportunities for high returns on investment.

It’s engineered not just for broadening reach but for diving deep into previously unexplored audience segments and conversion opportunities.

google ads ai features in performance max campaignsgoogle ads ai features in performance max campaigns

At its core, Performance Max harnesses Google’s vast data resources to unearth potential customers who might otherwise remain hidden, tapping into new market segments and user interests. This capability is powered by sophisticated AI signals and machine learning, which analyze user behavior, preferences, and trends across the internet, offering a more nuanced and effective approach to targeted advertising.

3. Automatically created assets

This tool is a standout for enhancing search ad relevance. It crafts headlines and descriptions based on your ad’s context, like the landing page and existing ads, improving Ad Strength. Supporting multiple languages and soon integrating generative AI in the US and UK, it offers even more tailored content.

google ads ai automatically created assets examplegoogle ads ai automatically created assets example

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4. Conversational Experience in Google Ads

Engage in natural language conversations with Google Ads to create effective keywords and assets. Just input your website URL, and the AI suggests campaign elements, which you can modify. In beta testing for English in the US and UK, it’s a significant time-saver and a source of creative inspiration.

⚡️ Is your Google Ads account set up for success? Download now >> The Last Guide to Google Ads Account Structure You’ll Ever Need

5. Google Analytics 4 measurement enhancements

Incorporating AI, Google Analytics 4 stands as a robust measurement tool that can automatically extract insights and anticipate future consumer trends. This predictive ability is particularly valuable for advertisers looking to refine their campaigns for optimal performance and gain a more nuanced understanding of their consumer base.

To illustrate this, I’ve crafted a video detailing how reports within GA4 can effectively integrate purchase data and revenue predictions.

google ads ai features using google analytics 4 for revenue predictiongoogle ads ai features using google analytics 4 for revenue prediction

This resource is designed to empower advertisers with the knowledge to leverage GA4’s advanced reporting features to their fullest potential, ensuring that every campaign is backed by data-driven strategies and a clear view of expected financial outcomes.

6. Optimized targeting

Optimized targeting with AI represents a leap forward in audience solutions. It doesn’t just work with the top audiences you already know; it also harnesses signals from across Google’s entire ecosystem to direct you to new, relevant customers. These customers are selected based on their likelihood to convert, aligning with your specific campaign objectives.

Your understanding of your customer base and their value is crucial—it guides the AI to make smarter, more relevant matches. When you blend this understanding with Google’s AI capabilities, you’re not just expanding your reach; you’re also fine-tuning it for relevance, which can significantly enhance your ROI.

This synergy between your insights and Google’s technology paves the way for more efficient campaigns that don’t just aim for reach but aim for the right kind of reach.

7. YouTube AI-powered creative tools

AI-powered creative tools on platforms like YouTube are revolutionizing the way video ads are created and enhanced. This is especially relevant given the diverse ways audiences consume content. Whether it’s scrolling through Shorts, watching the latest drop from a favorite creator on the TV screen, catching an upcoming NFL game, or tuning into live events like the Oscars, YouTube is where the world watches.

In this landscape of varied viewer habits, connecting with audiences on YouTube is easier than ever. Using AI-driven tools, you can generate engaging video ads or enhance existing ones with options like trimming, flipping, and adding voiceovers. These features ensure your ads are not only high-quality but also perfectly tailored to match the viewing preferences of your audience.

google ads ai features in youtube ads for voiceovergoogle ads ai features in youtube ads for voiceover

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You can also launch targeted video campaigns tailored to your specific goals. For instance, Video reach campaigns are great for building awareness, Video view campaigns are designed for driving consideration, and Video action campaigns are aimed at prompting action. This strategic approach, using AI-powered tools and campaign types, helps you not only reach your audience on YouTube but engage with them in the most effective and relevant ways, regardless of how they interact with the platform’s diverse content.

8. App campaigns

App campaigns, specifically tailored for mobile applications, utilize AI to streamline the promotion of apps across Google’s most prominent channels within a single campaign. They are adept at identifying and retaining high-value app users, as well as re-engaging those who already use your app.

Whether you’re marketing a retail app or rolling out a new game, App campaigns are your go-to strategy for connecting with the most valuable users. By simply setting your goals, these campaigns leverage the full might of Google AI to effectively promote your app across vast channels, all from one consolidated campaign effort.

To take this further, consider trying AI-powered solutions like App campaigns for engagement and tROAS (Target Return On Ad Spend) for ad revenue. These tools are excellent for re-engaging existing customers and exploring new avenues to grow revenue. They represent the cutting edge in digital advertising technology, enabling you to maximize both reach and profitability with unprecedented ease and efficiency.

Find the right Google Ads AI-powered feature for your business

In conclusion, the integration of AI in Google Ads represents a significant advancement for digital marketers. It multiplies your expertise, allowing you to augment your creativity and knowledge with powerful, data-driven insights.

This technology enables you to market faster and more effectively, meeting customers precisely where they are, even in the most unpredictable scenarios. Most importantly, it drives reliable and strong ROI, unlocking new avenues for growth.

By leveraging AI in your Google Ads campaigns, you’re not just keeping pace with the digital marketing landscape; you’re setting the bar higher, transforming challenges into opportunities for success and growth.

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