SEARCHENGINES
15% Of Search Queries On Google Are Still New

Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun fact: 15% of all Google searches have never been searched before.”
Just some history on this stat, in 2007, 25% of all queries that searchers entered into the Google search box was never seen by Google before. That figure changed to 15% in 2013 and has remained at that figure according to Google even through today. Last I covered it was about two years ago in 2020, Google reconfirmed the 15% figure in 2017 and 2018 and now again in 2022.
So yea, so it is not new that Google sees new queries in 15% of queries.
Forum discussion at Twitter.
SEARCHENGINES
Google Shopping Ads Retail Brand Slider

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel.
Here is a GIF I made from a video shared from Khushal Bherwani on Twitter of this in action:
He shared a lot more examples on Twitter:
🧵 it could be new.
Because here is the normal version of shopping ad for same query without any seperator and filters by brand name. pic.twitter.com/LjD57zRMe4
— Khushal Bherwani (@b4k_khushal) June 24, 2022
Here are more examples:
I just had a random Google search, and noticed these ads in Google SERP with Brand filter.
NB: DuckDuckGo is a search engine, not a rain coat brand. (As I mentioned just had a random search)@rustybrick pic.twitter.com/BMUEl6nn26— Shameem Adhikarath (@shemiadhikarath) May 21, 2022
It is subtle, I am not sure that I dislike it or not.
Forum discussion at Twitter.
Source: www.seroundtable.com
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