Microsoft will bring Bing Chat to all browsers and not force you to use Microsoft Edge to use Bing Chat, in the near future. When exactly, we are not sure, but Bing’s CEO, Mikhail Parakhin has been saying that on Twitter for numerous weeks now.

More recently, he tweeted, “We are bringing it to all the browsers soon.” Why not now? “It’s only about concentrating GPUs where most of our customers are. As we are adding GPUs, we increase availability everywhere.” So it is about making sure to manage the speed and resources of Bing Chat.

Also, he added “of course, there is an additional native support in Edge for the sidepane and stuff that others don’t have.”

Here are those tweets:

We are bringing it to all the browsers soon. It’s only about concentrating GPUs where most of our customers are. As we are adding GPUs, we increase availability everywhere. Of course, there is an additional native support in Edge for the sidepane and stuff that others don’t have.

— Mikhail Parakhin (@MParakhin) May 25, 2023

Google does the same with SGE, you need to use Chrome currently. I assume those requirements will go away eventually as well.

Forum discussion at Twitter.

Google’s all-new search engine, the Search Generative Experience, which began to roll out for some, is really not more personalized than what you get from Google’s traditional search results. Google is currently not offering a more personalized search result set or AI generative answer based on who you are.

Of course, when it comes to localizations and previous query, just like with traditional search, you have elements of personalization there. But outside of that, Google’s Search Generative Experience is not really personalized.

Danny Sullivan, Google’s Search Liaison was asked about this on Twitter and he said “Don’t believe they are [personalized].” He added that the search results “can change based on the context of what was previously entered in a conversation, of course.”

Danny added he “will update more if I hear differently.”

Here is the question:

Hey @searchliaison @dannysullivan @JohnMu:

Are you able to share if SGE results are personalized at all?

Seeing some murmurs that people think their results might be slightly personalized based on previous search history…

— Lily Ray 😏 (@lilyraynyc) June 1, 2023

Here is his response:

To add a bit more, we do use things like previous queries to sometimes personalize results:https://t.co/dEqhStl7Nc

So if you did an SGE query, then a follow-up, using the context of the previous query might produced a personalized result (as would be expected).

But your…

— Google SearchLiaison (@searchliaison) June 1, 2023

I guess the confusion on this topic comes from the rumors pre-SGE launch of Project Magi, a more personalized Google Search.

I will ask Cathy Edwards, the Gooogle executive who presented the all new SGE at Google I/O, about this question at (which is free, so register).

Forum discussion at Twitter.

Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

We saw this on mobile but now it is rolling out on desktop.

This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.

Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”

As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.

Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.

— Rajan Patel (@rajanpatel) June 2, 2023

Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:

When I try that on mobile, I get the perspectives UI we originally saw a while back:

Here are screenshots with other examples:

is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx

— Vikrant (@seo_vikrant) June 2, 2023

A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.

We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7

— Brodie Clark (@brodieseo) June 2, 2023

Forum discussion at Twitter.