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AdSense For YouTube Section Coming To Google AdSense Homepage & YouTube Studio

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AdSense For YouTube Section Coming To Google AdSense Homepage & YouTube Studio


A month ago we reported how Google has changed the AdSense earnings thresholds to be distinct between normal AdSense earnings and YouTube AdSense earnings. Well, Google announced related to that in March, Google will roll out the new AdSense for YouTube homepage by navigating to AdSense from within YouTube Studio.

You will also be able to access this at the top of the left-hand menu in AdSense, Google said.

Google said that “currently the new homepage is only accessible to a small number of creators while it’s being rolled out in 2022,” I checked mine and I do not see this yet, nor do I see people sharing screenshots of what this looks like yet. Google said that “until roll out completes, finalized YouTube earnings are still visible to YouTube creators in their AdSense payments account.”

Starting in March 2022 and rolling out over the next few months, YouTube earnings will have a separate homepage and payments account in AdSense. This change is really, in my opinion, to help Google hold on to more publisher income for longer periods of time by breaking out the thresholds to be distinct for each source of income. This basically makes you hit $100 of earnings for YouTube earnings by itself before Google pays you for that earnings and the same applies for AdSense for content and search, you need to separately hit the $100 threshold before Google will pay you for that. This hurts the smallest of publishers the most.

In any event, Google will be rolling out this new landing page section for AdSense for YouTube next month.

Forum discussion at Twitter.



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Google Publishes A New SEO Case Study

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Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

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Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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Microsoft Bing Testing Infinite Scroll

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Bing Phone Scrolls

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:

click for full size

Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”

I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.

Forum discussion at Mastodon.

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