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Alexa Rank Backend Tool Still Working Despite Shutting Down

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Alexa Rank Backend Tool Still Working Despite Shutting Down

Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.

As a reminder, Amazon announced it was shutting Alexa on May 1st and it did, if you go to Alexa.com you see this notice. “We retired Alexa.com on May 1, 2022, after more than two decades of helping you find, reach, and convert your digital audience. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”

But if you try to access the backend APIs to see a URL’s Alexa rank, it still seems to work. I verified this myself on some tools and they do return a score.

A WebmasterWorld thread spotted this, a user said:

I keep reading that Alexa stats were shut down on May 1st.

YES the lookup tool on my website still works. This is a native tool that runs on my server and makes requests to my own AWS account. Still working just fine.

So what is the deal, is this really dead, or is something else with the same name dead but this still works? Or is this officially dead and they’re just waiting a short amount of time before they actually pull the plug?

So it might still be working for some – but like I said, why does it matter?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

Source: www.seroundtable.com

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