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Google AdSense Search Style Ad Extensions Update

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Google AdSense Search Style Ad Extensions Update

Google AdSense announced it is changing how some ad extension settings work for search styles for AdSense for Search. This change is happening on June 23, 2022.

Search ads can also have extensions. Ad extensions provide additional information such as contact details, sitelinks, click-to-call buttons, etc. The ad extensions and extension settings available for search ads are described below.

Google said these changes are happening “to better align existing extension types as they evolve, and support new extension types as they’re brought to search ads.”

Google search style ad “Extension settings” changes include:

  • The “Advertiser images” extension will be renamed to “Visual formats”.
  • The “Media links” extension will be removed.
  • The grouping of former “Media links” extension types into opt-out controls will be changed as detailed below:

Forum discussion at Twitter.

Source: www.seroundtable.com

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SEARCHENGINES

Google Says 60% Of The Internet Is Duplicate

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Google Says 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.

The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:

I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?

Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.

Forum discussion at Twitter.



Source: www.seroundtable.com

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