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Another Google Search Ranking Algorithm Update On October 28th?

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the October spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.
Glenn Gabe shared a number of charts on Twitter documenting some large publishers based in the United Kingdom and beyond that showed big swings on October 28th, after being hit by previous updates. Here are those charts:
And here are some other sites seeing a lot of movement based on the 10/28 update. They were also heavily impacted by the September broad core update. I’m still digging in, but again, a BIG heads-up that something rolled out 10/28 that looks significant. Stay tuned. pic.twitter.com/TbG7gUs8Vr
— Glenn Gabe (@glenngabe) October 31, 2022
And now I’m hearing from some impacted by the October Spam Update that are seeing reversals. Here is a site first impacted by the Sep broad core update, then tanked w/the spam update, but then started to recover with the 10/28 update. This is crazy stuff… pic.twitter.com/6z0KDbPPiV
— Glenn Gabe (@glenngabe) October 31, 2022
Other SEOs also noted:
Yes if you’re OK with anonymised screenshots: pic.twitter.com/NVNdGlroux
— Barry Adams 📰 (@badams) October 31, 2022
Yeah I also notice a partial recovery for some French publishers.
— Kevin Monier (@Kevin_Monier) October 31, 2022
Seeing the same. Huge fluctuations https://t.co/3G2fM48tWF
— Taylor Kurtz (@RealTaylorKurtz) October 31, 2022
WSJ, CNN and Bloomberg, which all saw big declines during the Sept Core Update, appear to be bouncing back within the last few days. pic.twitter.com/1hXylwn7fd
— Lily Ray 😏 (@lilyraynyc) October 31, 2022
The weird thing is that the overall chatter within the SEO community around October 28th was pretty light. I saw one mention of an update on October 28th in the WebmasterWorld forums and that is it. That SEO said “I saw some changes as well on the 28th, let’s wait a few days to see how it moves. It’s Halloween, so change of user behaviour.” You can tell by how they wrote behavior that they are based in the UK region. While a different WebmasterWorld thread has an SEO saying “After 40 days of torturous nonstop decline my oldest site suddenly showed some recovery today. It may be a temporary technical phenomenon and it may continue to slide for another month or forever. But the magnitude and instantaneous nature of this uptick is really stunning (for the size of the site). It erased 2 weeks of declines instantly.” Someone replied to that post agreeing, saying, “whatever Google released around 10/14 or 10/13 was seemingly reverted yesterday 10/29.” Another posted later Monday, “We had a decline on Friday and a very very big hit on Sunday. And today is worse.”
In the comments area here, there are some talking about changes around October 28th, for example, one said that he “lost traffic almost 90%, now my pages are not indexing with no reason. it’s been 3 days now.”
What about the tools?
RankRanger showed the most volatility on mobile out of all the tools on that date:
Mozcast was showing pretty warm weather:
Semrush showed a small spike on that date, note switching it to just UK results didn’t make it any more volatile:
SERPmetrics shows a blip:
Algoroo is calm:
Advanced Web Rankings spiked up a bit on the 28th but not huge:
Accuranker was calm:
CognitiveSEO was calm on October 28th:
SERPwoo shows more on that date:
So did any of you see anything on October 28th? Can you share?
Forum discussion at Twitter and WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
Bing Chat Image Creator Now Works In Creative Mode

A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after 4:30 pm ET yesterday, March 23rd. It now works in Bing Chat under “Creative” mode.
I have been trying it every few hours since it launched, and finally, at 4:30 pm ET last night, it began to work. Later last night, Bing even posted a more detailed blog post about this feature.
Here is an image of [a flower in mud] it made for me (click to enlarge):
To compare, this is what MidJourney made for me:
In any event, this was not launched when it was announced but Microsoft’s Mikhail Parakhin did say that on Twitter a few times. He said it on March 22nd, the day after it was announced, “Folks, we are aware that Bing Image Creator is overly restrictive with sensitive queries, had to be on the safe side at launch. As we gather feedback, we will be gradually fixing those issues. And it should be fully coming to Bing Chat tomorrow, fingers crossed.”
He then said it yesterday as well in this tweet:
Shipping today in Creative mode. Please give it a few hours.
— Mikhail Parakhin (@MParakhin) March 23, 2023
It going live:
As promised, we shipped image generation in Bing Chat Creative mode today. I find this ability to keep tweaking the image quite addictive. Still not Ingrid Bergman, though 🙂 pic.twitter.com/WZs9oNi4kD
— Mikhail Parakhin (@MParakhin) March 24, 2023
Here is a technical quirk about this image creator:
Not yet. As I explained previously, it is quite a bit more expensive, capacity-wise, we want to roll out text understanding and image generation everywhere first.
— Mikhail Parakhin (@MParakhin) March 24, 2023
Now it is live – so have fun!
Forum discussion at Twitter.
SEARCHENGINES
Google March 2023 Broad Core Update Tremors Continue

As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out.
In the past 24-hours, I’ve been noticing larger tremors and fluctuations with this update. It may signal that the update is almost done rolling out or that there is a big more to go. There are over 400 comments on the original story with SEOs following these fluctuations closely, as well as chatter on WebmasterWorld. I will quote some of it below but let me first start with the tracking tools.
Tracking Tools On March 2023 Core Update – Updated For March 24th
As a reminder, this update started on March 15th, but here is what the tracking tools showed over the roll out. You can see a big spike the day or so after it was announced and then it started to calm. Then the past 24 hours or so, the spike and volatility started to kick up a notch again. Here are what the tools are showing:
I suspect some of the ones that are showing lower volatility will update today with higher volatility…
Renewed SEO Chatter On March 2023 Core Update
Here is some new chatter from the over 400 comments on the original story here and WebmasterWorld.
My total traffic in the past 48 hours is only 3 (Three). I suspect if analytics is broken. How about yours?
Back to normal here, the second shuffle round didnt start here yet.
Look into your own real server logs. No webbug shows better numbers.
I think so second wave is under the way. In UAE I can see the websites with .nz, .ca, co.uk, .com, .au ranking on 1st and 2nd page.
today traffic is lowest of all these years and same time the Bard Launch for public in US and UK!
Just coming up to 19 hours of my Goggleday and US traffic is 50% of its usual level.
Nearly all non-US companies in my widget sector have been pushed down to a minimum 30+ for the top selling widgets but I wonder what the actual organic traffic levels are since there are so many ads and images it’s nearly impossible to find them.
This new core update has been quite a roller coaster for me – I initially went up around 35% week over week, then went down, and then back up again. Overall, I’m back to my early Jan rankings/traffic levels, so no biggies.
Our 21-year-old editorial travel information site had a nice uptick about a day before the March Core Update was announced. In the days immediately after the update began rolling out, we had a moderate but sharp decline in traffic, seemingly across the board.
Traffic dropped maybe 10 to 15 percent, depending on the day, with average positions in Google Search Console dropping from the 17-18 range to 26 one day and 19 or so overall.Things have perked up a bit in the last couple of days, but we’re still below the levels of the same dates last year.
Usually I don’t see this much volatility during major Google updates, and in most cases we’re barely affected by the updates at all. I’m guessing that our site won’t see a lot more change from this current update, but I’d be happy to be proven wrong (preferably in a good way!).
I was doing well as well, until today. Anyway Core update not yet done. I’m receive almost no traffic from the US/Canada too.
My site is ranking higher and higher, with a big increase in top 3/10 ranking pages in the last two days, but traffic to my home page and some of my landing pages is in the dog house. my top landing page that was doing well, is down 80% this morning. I checked and there are two ads at top of page, then local search results, then I dropped from 1st to 2nd, but my site has the wide carousel of images underneath. I would call that good placement…but an 80% drop.
Traffic overall has been higher since this core update, but USA and Canada are definitely not sending more traffic. There are zero new inquiries for the last week or more…unusual for this time of year.
Anyway, we are not done yet – and I hope you are all managing during this update.
We will keep you posted on any future changes – as always.
SEARCHENGINES
Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. Even Bing’s CEO at Microsoft said Bard is “pretty far behind” Bing Chat. Bing is testing Chat answer boxes in the search results. Bing Chat is also integrating its Bing Image Creator tool, and it started to work a few days after it was announced. Microsoft is relaxing restrictions on balanced mode before other modes. Microsoft Bing said there is no site blacklist for the Bing Chat sidebar in Edge. Google posted its generative AI policies, will they apply to Search? Google updated the Google Search Status dashboard to include ranking updates. Google Search Console’s URL inspection tool added if a video embed URL page uses indexifembedded. Google said URLs are not removed until after Google processes the robots.txt file and then after the specific URL is processed by Google. Bing Webmaster Tools may be missing a week of data. Google is testing highlighting snippets in the Google Explore search feature. Google Business Profiles displays wrong and dangerously incorrect service pricing for some businesses. Google is testing showing only one star in the local pack. Google Local Service Ads industry and service selector was updated. Some Google Ads campaigns may suffer significantly if they don’t upgrade to Google Analytics 4 by July 1. Microsoft Advertising launched target shoppers by browsing categories with keyword boosters. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. You can register for the webinar with Bing and AI, where I will be hosting along with others over here.
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