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Another Google Search Ranking Algorithm Update On October 28th?

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Google Search Ranking Update January 14th & 15th

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the October spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

Glenn Gabe shared a number of charts on Twitter documenting some large publishers based in the United Kingdom and beyond that showed big swings on October 28th, after being hit by previous updates. Here are those charts:

Other SEOs also noted:

The weird thing is that the overall chatter within the SEO community around October 28th was pretty light. I saw one mention of an update on October 28th in the WebmasterWorld forums and that is it. That SEO said “I saw some changes as well on the 28th, let’s wait a few days to see how it moves. It’s Halloween, so change of user behaviour.” You can tell by how they wrote behavior that they are based in the UK region. While a different WebmasterWorld thread has an SEO saying “After 40 days of torturous nonstop decline my oldest site suddenly showed some recovery today. It may be a temporary technical phenomenon and it may continue to slide for another month or forever. But the magnitude and instantaneous nature of this uptick is really stunning (for the size of the site). It erased 2 weeks of declines instantly.” Someone replied to that post agreeing, saying, “whatever Google released around 10/14 or 10/13 was seemingly reverted yesterday 10/29.” Another posted later Monday, “We had a decline on Friday and a very very big hit on Sunday. And today is worse.”

In the comments area here, there are some talking about changes around October 28th, for example, one said that he “lost traffic almost 90%, now my pages are not indexing with no reason. it’s been 3 days now.”

What about the tools?

RankRanger showed the most volatility on mobile out of all the tools on that date:

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Mozcast was showing pretty warm weather:

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Semrush showed a small spike on that date, note switching it to just UK results didn’t make it any more volatile:

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SERPmetrics shows a blip:

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Algoroo is calm:

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Advanced Web Rankings spiked up a bit on the 28th but not huge:

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Accuranker was calm:

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CognitiveSEO was calm on October 28th:

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SERPwoo shows more on that date:

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So did any of you see anything on October 28th? Can you share?

Forum discussion at Twitter and WebmasterWorld.



Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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