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Are We Seeing Any Movement From The Google Helpful Content Update?

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Are We Seeing Any Movement From The Google Helpful Content Update?

There seems to be a lot of confusion around the Google helpful content update and if it is “big” or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites.

Yes, I am seeing sites hit hard, really hard by this update. Some are seeing traffic drops close to 50% or more from Google Search after being hit. Truth is, most of those hits, are not surprised and kind of expected it based on their content. There are some outliers, like with all Google updates, but again, this is not as widespread as when Google released a Panda or Penguin update, or even the core updates and even the product review updates. It seems way more limited and did not spread too far beyond the most unhelpful content on the web.

Like we reported yesterday, Danny Sullivan even said himself it was not a huge shakeup but it was big in terms of the direction Google is going with ranking content. Of course, we’d (well, I would, not sure you all would) like to see the “direction” or the message Google is trying to set and see Google act on it in a more substainal way.

As a reminder, only 20% of SEOs said they noticed any ranking changes related to the helpful content update and I believe a good percentage of that 20% are confused and misattributing the changes they see to the wrong thing – i.e. it is not the helpful content update. The Google helpful content update so far seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. Keep in mind, that the update is not done and we do expect more from it but I don’t know how much more we will see with this update being that it should be done rolling out any minute/day now.

So what sites are being hit most? Well, it seems sites that literally use AI or computers to write their content in an automated fashion. It seems like the lyrics space got hit pretty hard. And it seems like content that was not written by humans were most impacted. Don’t get me wrong, there are some examples of sites written by humans and not machines that were hit but it is hard to know if those humans write like machines or if that hit was related to this update. I mean, if you write with a template, then maybe it looks like a machine wrote it?

Again, I thought, and I am to blame, that SEO-written content would be hit hard by this. Not just machine-written content but SEO-written content. I was wrong, at least for now.

So what am I seeing? Well, let’s start with what Lily Ray and Glenn Gabe picked up on in the lyrics space:

Some unhelpful content:

I received emails from some folks, who told me that heavy database-driven content that is light on full sentence content was hit hard. And there folks in the WebmasterWorld forums are posting but honestly, the chatter there is less than I would see even for an unconfirmed update that I would report on.

There are some folks who are seeing more widespread shifts as of this morning, maybe Google dialed it up in the past few hours? I doubt it, but I will keep an eye on it. I am seeing an increase in the chatter in the comments area here overnight of a pick up in ranking fluctuations. So I will keep an eye on this over the next 24-hours and let you know how things are tomorrow, if things change much.

Semrush has a spike this morning as well:

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Advanced Web Rankings is currently the only other tool that is showing a spike of some sorts:

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RankRanger also showing some levels of change this morning:

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The other tools are currently calm, but I will keep an eye on them.

It is now 14 days since the rollout began and I expect the update to be completed any moment now. So maybe this is it? Maybe this update was super targeted, not widespread, but future updates may be larger.

I know the update is not done yet and it is too early to analyze anything but I wanted to share some early thoughts on the impact of this update, from what I see from the SEO community.

What are all you seeing this morning?

Forum discussion at WebmasterWorld.



Source: www.seroundtable.com

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Daily Search Forum Recap: September 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.


Search Engine Roundtable Stories:


  • Google Search App Stopped Working Saturday Night


    The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

  • Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets


    Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

  • Google Reviews Restrictions For Business Profile Policy Violations


    Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

  • Google US DOJ Trial Exhibit Files, Documents & Responses


    As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

  • Google Search Tests Recent Posts Carousel


    Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

  • Google Asks On Social If You Will Use Gemini AI For SEO


    In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

  • Sheds Inside The Google


    Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?


Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search App Stopped Working For A Few Hours Last Night

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Broken Google Phone

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”

Here is one of many screenshots I saw in the Google Search Support forums:

Google Search App Stopped Working

The issue started at about midnight last night and lasted for a few hours until it was resolved.

You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.

9to5Google was the only other site reporting on this issue, as far as I can tell.

Google wrote:

There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.

That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.

Google said the issue was fully resolved at 4:11 AM ET.

If you noticed a dip in your Android traffic from Google between that time, this may be why.

Forum discussion at Google Web Search Help and Reddit.

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local


For the original iTunes version, click here.

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.

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