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Brian Wallace On Measuring The Success Of Infographics

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Brian Wallace On Measuring The Success Of Infographics


In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two, we talk about measuring the success of infographics and other uses for infographics.

I asked Brian how does one measure the success of infographics and often he said it is about the domain authority (DA Moz metric) is one of the metrics they use. How many links and what were the DA of those links, they resulted in. So they primarily look at the quantity and quality of the links the infographic generates. Sometimes they get traffic numbers but often they are unable to get that data.

He also mentioned a tool named CoverageBook and this tool measures a lot of the metrics around your PR efforts. He said his clients are pretty happy with the reports they get from that tool, in terms of showcasing the success of a specific infographic.

I almost hired Brian without any interest in DA but in driving awareness about a product or service that may be unknown by many. So to promote interesting data that a product or service may have, so that the product becomes more well known.

They also help newsrooms generate new ideas for content when there is a staff shortage. So it is not just about DA but also content generation ideas for news agencies. He also shared some successful infographics he had over the years.

Also we briefly discusses gating these pieces of content versus not gating them and the pros and cons. There is also the concept of infographic white papers, which is a longer form infographic that works in some cases.

You can learn more about Brian Wallace @nowsourcing on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

Source: www.seroundtable.com

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