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Some Google Algorithm Tracking Tools Are Reporting An Update But Industry Chatter Low

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Some Google Algorithm Tracking Tools Are Reporting An Update But Industry Chatter Low

Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results – thus signaling a possible Google search update. But the chatter amongst the SEO industry during that time has been super quiet, showing no signs of an update.

So it is hard for me to say there was an update, in fact, it has been pretty calm over the past couple of weeks. We did see some limited signals of an update around February 1st and 2nd and then before that on January 22nd, January 19th and 20th, January 14th, 15th and 17th, then before that on January 11th and then it was quiet until some tremors in late December. So for the past couple of weeks or so, if you exclude February 1st and 2nd, it has been very quiet.

But many of the tools are showing big signs of an update, so you ask yourself, what is going on. Here are what the tools are showing, not all are showing it, but many are.

Semrush:

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Mozcast:

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Algoroo:

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Advanced Web Rankings:

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Cognitive SEO:

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SERPmetrics:

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Accuranker:

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RankRanger (I should note, mobile shows 64, desktop 63 and that is when the bar turns from green to orange):

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But like I said, the chatter is almost not existent out of some people saying that the tools are showing an update. Here is the chatter from WebmasterWorld:

Very slow and very quiet today. Semrush sensor is hot…

Anyone noticing signs of an update today? I’m seeing a nice increase in Google organic which started yesterday – currently at +13% which coincides with a spike in the semrush sensor (also my semrush personal score)

Yes, that is it since February 5th… Makes you wonder if Semrush is off a bit? Maybe?

I did see one tweet:

Are any of you noticing any ranking changes?

Forum discussion at WebmasterWorld.

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Google’s Search Liaison Urges Patience As The March 2024 Core Update Continues To Rollout

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Yoda Google

Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what changes you may want to make.

He wrote, “I would let the update complete before deciding if there are any fundamental changes you might want to make.” In fact, he said, “There might not be any to do at all,” and maybe whatever ranking declines you are seeing now won’t be there when the update is done rolling out.

As a reminder, the March 2024 core update started officially on March 5th, then we first saw ranking shifts on March 8th and 9th, then some reversals on March 12th and then more movement on March 15th. The update can take a full month to roll out, so it may go into April 2024.

Sullivan then went into what other changes or factors may lead to a site seeing less search visibility and traffic.

Your site seems clean and nice. Going through the site, I see [steak pie] as one of your featured recipes. You’re in the carousel and second in web links for that. That’s a pretty solid sign that we like your content.

If you were previously first, trying to move up from second by doing a lot of technical and content stuff wouldn’t be something I’d recommend. Second is super successful. Rankings can also change for various reasons, so you might move back up.

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You might also look to see if there’s any seasonal change. IE: instead of looking at rankings, look at your traffic. If it was higher previously, what for? Perhaps you had some seasonal recipes a few months ago that people are looking for less. We have a page about debugging traffic drops that talks about seasonality here.

Here are those posts within context:

Please be kind in your responses.

Forum discussion at X.

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Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

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Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More


For the original iTunes version, click here.

This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted its official FAQs for pure spam manual actions. Google has clarified its page experience and core web vitals help documentation and how it relates to rankings. Google has replaced FID with INP as a core web vital metric, as expected. Google said sites use AI for some articles but don’t specify which are the lowest quality pages. Google explains that double down on AI content may be a bad idea now. John Mueller’s site dropped out of the Google index this week, no joke. Bing Webmaster Tools may provide up to 24 months of data. Bing Webmaster Tools’s new top SEO insights report can tell you if you have inadequate links. Bingbot now supports Brotli compression. Google Top Stories has this “more context” section written by AI. Google image search is testing like buttons. Google Local panels are testing numerous interface changes. Google local reviews can show photos related to reviews and related photos to photos. Google is testing placing website links next to hotels and restaurants. Google Business Profiles shows services with book now buttons. Google Merchant Center Product Studio released themed templates, with the first being for St. Patrick’s Day. Microsoft Advertising is testing a new advertising console. Microsoft Copilot is now using GPT-4 Turbo. Copilot is now in that Microsoft Advertising console. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

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Daily Search Forum Recap: March 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We’re seeing more ranking fluctuations likely related to the Google March core and spam updates. Google Merchant Center Product Studio has new AI generated themed templates, one ready for St. Patrick’s Day. Google Image search is testing thumbs up like buttons. Google tests dishes near me. Google has trending icons in the people also search for section. Plus, I posted the weekly SEO video recap.

Search Engine Roundtable Stories:


  • Google March 2024 Core & Spam Update Movement Today


    Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th and some possible recoveries or fluctuations on March 12th. Now I see more signs of Google search ranking volatility likely related to the core and spam updates today.

  • Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More


    This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted….

  • Google Merchant Center Product Studio With Themed Templates Including St. Patrick’s Day


    Google Merchant Center has added new themed templates to the Product Studio. The new theme was for St. Patrick’s Day, which is coming up this Sunday. But Google will soon add Easter, Spring, and Mother’s Day themed templates to the Product Studio as well.


  • Google Image Search Results Testing Like Button


    Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

  • Google Search Dishes Nearby Carousel


    Have you seen the “dishes nearby” carousel in the mobile Google Search results? I am not 100% sure if it is new, but I don’t think I’ve covered it before. But Google will show dishes served by nearby restaurants in a carousel interface.



  • Google People Also Search For Trending Icons


    Google is placing trending icons on some of the people also search for people in the knowledge panel. We’ve seen various forms of this and I don’t think this is specifically new, but I don’t think I covered this specific example.



  • Wall Of Superstars At Google


    Here is a photo from the Google Hong Kong office of a wall that says “Superstars at Google” and it then shows photos, names and descriptions of specific Googlers.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

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PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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