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Can Bing Chat Access Content Behind Paywalls?

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Bing Paywall

There is some concern and speculation on the internet that Microsoft Bing is feeding in content behind paywall and using such content to provide answers in Bing Chat. I asked Bing Chat if it can give answers based on content behind paywalls and it said no, it cannot.

But I am not sure if this answer is 100% true:

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Here is one thread about Bing Chat referencing and citing content behind a paywall to provide an answer for Bing Chat:

Now, is this possible? Well, there can be answers on why Bing was able to access this content:

(1) Maybe the content was open for a period of time where it was not behind a paywall and Bing indexed it?

(2) Maybe the content provider is giving this paywalled content to Bingbot without a paywall. There are approved ways to give paywalled content to search engines, like the old first click free and flexible sampling solutions.

So technically, the content might now be behind a paywall for users but not for search engines.

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So technically, Bingbot doesn’t see the paywall but users might.

That is a possible technical explanation.

Forum discussion at Twitter.



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Bing Chat Now With Anchor Text Hyperlinks In Answers

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Bing Chat Robot Computer

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

Here is what the anchor text-based hyperlink looks like in the output of Bing Chat answers:

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Shameem Adhikarath spotted this the other day and posted it on Twitter, here is his example:

I am a fan of this look and implementation – good work Bing!

Update: Brodie Clark said this is not new.

Forum discussion at Twitter.



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Early Complaints & Responses On The Google Search Generative Experience

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Google Sge People Looking

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience. John Mueller of Google also responded to some questions and complaints.

I figured it would be useful to compile those complaints and responses in this story.

Attribution complaints:

Privacy complaint:

Timing and location of the roll out:

Search Console request:

Forum discussion at Twitter.

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Menachem Ani On Google Ads & Structuring Performance Max Campaigns

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Menachem Ani

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.

In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.

We spoke about how Google Ads has changed over the years and how complex it has grown.

But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.

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More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.


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Forum discussion at YouTube.



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