Connect with us

SEARCHENGINES

Can You Redirect Links That Lead To 404 Pages & Gain Google SEO Value?

Published

on

Can You Redirect Links That Lead To 404 Pages & Gain Google SEO Value?

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new. But John Mueller of Google spoke about how sometimes you can redirect old 404 pages and that link may pass to the new page, even if that link is 404ed for years?

To be clear, a link that points to a 404ed page does not count. If that page is 404ed for a year or so, and then you add a redirect, I highly doubt Google will begin to count that link again. But John Mueller said that in some cases, if the links to the two year old 404ed page are super strong, that maybe Google will count it again after you redirect it. Or maybe he was being nice to the person asking the question?

John said “I’d say for for a certain while you can still go back and add a redirect for those individual links that you see like that. I don’t know if after two years it would make a big difference unless there are really strong links that are going to your site and kind of being lost like that.”

This question and answer came up at the 19:43 mark in the video hangout from last Friday:

Advertisement

Here is the transcript:

SEO: Another question is about the broken links on our website where our website has around 40k in pages and doubled the links. So we have around 20k of broken links caused by a migration gone bad from a platform to another platform. Since then we started noticing decrease in organic traffic. We used to rank let’s say for 20k, 25k per day in organic traffic now we’re only getting like 2k to 3k or 4k at max. So do you think it’s a great metric to SEO ranking to remove this these broken links and 404 pages?

John Mueller: When when did you do that migration? Is that longer ago?

SEO: Yes, it happened in 2020, about two years ago now.

John Mueller: My guess is for the most part that doesn’t matter anymore. So it is something I would watch out for with any migration because. Essentially the main thing you want to catch is the situation where someone externally links to your website and that link to your website essentially goes into nowhere. So if you see someone externally linking to a page that is now a 404 page because you forgot to redirect it, that link is is kind of lost. And if you see that happening at a larger scale then those those links are things that you will lose and that can be reflected in the search results over time as well.

I’d say for for a certain while you can still go back and add a redirect for those individual links that you see like that. I don’t know if after two years it would make a big difference unless there are really strong links that are going to your site and kind of being lost like that.

Advertisement

Glenn Gabe summed it up nicely in this set of tweets:

The video goes on to explain what you can look for to see if Google is still trying to access those 404s, hence your log files.

I just doubt a link to a 404 page that has been like that for two years is really recoverable but maybe I am wrong?

Forum discussion at Twitter.

Advertisement




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Daily Search Forum Recap: March 4, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profile websites are still working, for now at least. Google is going to introduce a new verification process for Local Service Ads. Google Ads to pause inactive ad groups automatically. Google Ads Editor version 2.6 is now out. I posted the big Google webmaster report for March 2024.

Search Engine Roundtable Stories:


  • March 2024 Google Webmaster Report




    Here is the big Google Webmaster report for March 2024 and this past month was pretty calm relative to previous months. We had three unconfirmed Google ranking updates in February and zero confirmed ones – with Google again telling us search quality improvements are coming…

  • Google Ads To Automatically Pause Inactive Ad Groups


    Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.

  • Google Business Profiles Websites Still Working (For Now…)


    In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile listing for a couple of months and then eventually stop working altogether. Well, March 1st came and went and the Google Business Profiles websites still work.

  • Report: Google Local Service Ads To Gain New Verification Process


    Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.

  • Google Ads Editor Version 2.6 Is Now Out


    On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.



  • Sergey Brin At Google Gemini 1.5 Hackathon This Weekend


    Sergey Brin, the co-founder of Google, was in San Francisco this weekend and stopped by the Google Gemini 1.5 Hackathon at the AGI House. He met up with a bunch of coders and gave a talk as well.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Writes In Court Document That Search Quality Continues To Improve

Published

on

Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

Advertisement

Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: March 1, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS