SEARCHENGINES
Complaints About Real Time Google Analytics Latency Issues

Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amount of traffic.
Personally, I have been trying to replicate this for the past 24-hours and have been unsuccessful. But maybe this is specific to some regions and not impacting me in New York?
The Google status dashboard has not shown any issues with Google Analytics in the past 24-hours. I do not see any response from an official Google representative on these complaints, not in the forums and not on social (but Google Analytics on social in 2022 has been super inactive because of staffing). But there are numerous complaints on Twitter and in the Google Analytics Forums (I am linking only to one). Here is what the forum says:
Is anyone else experiencing outages in realtime active users are dipping and spiking sporadically right now.
Yes! Hope this is an outage, because it has lasted longer than most and was starting to scare me that it was something else wrong with my site.
Same here, and the active user on site has a big difference with active users.
Here are some tweets on the topic:
I do not but people are complaining
— Barry Schwartz (@rustybrick) April 6, 2022
Yes real time is broken for the last 8 hours
— stckstck (@stckstck404) April 6, 2022
Yeah I debated pinging you Barry. 1st I saw someone else report the real time analytics issue was this am, but it’s been going on since 6pm pacific or so 4/5. Realtime is under reporting active users https://t.co/sXfrFo1NTw
— Daniel J. Pinna (@djpinna) April 7, 2022
If you have problems with real time data from Google Analytics (data is very inaccurate/much lower), please comment on this ticket: https://t.co/ulBhZXHqWy#GoogleAnalytics #Realtime @googleanalytics
— Ben Rüegg 🇺🇦 (@bytebln) April 6, 2022
Google doesn’t have any solution on fixing real time, even for licensed client. Such glitch is always there.
— Munaz Anjum (@munazanjum) April 6, 2022
@dannysullivan @rustybrick It’s been two days the problem comes in google analytics real time, hope the team is working on it #GoogleAnalytics
— Kamlesh Shukla (@iKamleshShukla) April 7, 2022
So I am not sure what is going on but there are a lot of folks having issues with Google Analytics real time reports both in GA4 and UA3.
Forum discussion at Google Analytics Forums.
Update: Google has finally confirmed the issue and said it was resolved. Google posted this message here:
We have become aware of a problem lasting between 2022-04-05 14:08:29 PDT and 2022-04-06 15:28:54 PDT where Universal Analytics is had an issue with its Realtime reporting interface. As a result, the interface may have shown incomplete results, or no data at all.
This problem has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.
If you encountered an issue with Universal Analytics realtime reporting interface before or after this time period, please reach out to Analytics support to troubleshoot normally, it is not related to this incident.
Source: www.seroundtable.com
SEARCHENGINES
Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.
He posted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
All Dealerships Can List Auto Inventory On Google Business Profiles

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.
Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.
It is locked down to US-based dealerships right now, it is not yet international.
Here is how the flow works from the local Google mobile search results last year:
To manage vehicle listings through your Business Profile account, perform the following steps:
(1) Access your web Business Profile account at business.google.com/locations.
(2) Select See your profile for the business that you want to change settings for.
(3) Click Edit profile, and then click Vehicle listings.
To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.
(2) Click Edit profile, and then click Vehicle listings.
Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”
Forum discussion at Twitter.
SEARCHENGINES
Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.
We did see some Googlers eating cotton candy a year ago… Just saying…
This was posted on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
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