Connect with us

SEARCHENGINES

Counterintuitive SEO Recommendations That Might Work

Published

on

Counterintuitive SEO Recommendations That Might Work


A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the most counterintuitive SEO recommendation/implementation you’ve done that actually made sense in the context you were working and paid off as you expected?”

The thread is a good read and include these counterintuitive SEO recommendations and implementations:

  • Very little content on e-commerce category pages.
  • Removed a footer link that was pointing back to the home page with same target anchor text on over 100M pages.
  • Left 1000s of meta descriptions blank to prioritize time elsewhere (important tech fixes).
  • Agency recommended the consolidation of similar articles into a single article… Turns out traffic fell through the floor for all the keywords they previously ranked for…
  • Increased page speed by adding larger images + removed depth of content = big ranking boost.
  • Added fairly generic stock photos to articles. Articles got slower. Web traffic (exclusive of image traffic) increased in 90% of the sample.
  • Remove hreflang tags and Google is more likely to figure out which country/lang URLs to show.
  • I advised to delete around 5 years of news articles and all pages on level 4 of the site. Worked

And there is so much more – these are fun and worthy of a read, so click through to the Twitter post to scan through all the responses, I only posted some of them above.

Forum discussion at Twitter.

See also  6 Ways Smart Technology Is Going To Transform New Businesses In 2021





Source link

SEARCHENGINES

Google Testing Search Results Without Descriptions Again

Published

on

Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



Source link

See also  The Skyscraper Technique – A Quick Guide
Continue Reading

SEARCHENGINES

Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

Published

on

Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

See also  Google Algo Bug Puts Sites In Weird Limbo State via @sejournal, @martinibuster

Sponsored by Sponsored by Duda, the website building platform ranked #1 in Google’s recent CWV report, is offering 15% OFF their annual plans with a special promo code for you at agency.duda.co/barry.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!



Source link

Continue Reading

SEARCHENGINES

Polestar At Google

Published

on

Polestar At Google


Here is a newish Polestar all electric car at the GooglePlex, the Google headquarters in Mountain View, California.

It was posted on Instagram where they wrote “Google’s Android Automotive OS was specifically designed for electric cars and Polestar is the first to have it.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





Source link

See also  6 Ways Smart Technology Is Going To Transform New Businesses In 2021
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending