Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Business Profile manager is going away in 2022, which is upsetting a lot of local SEOs. Google Ads announced a bunch of updates and upgrades to Performance Max campaigns. Google and Microsoft Bing both reported earnings and their ad revenues are up about 22% each. Google is testing images on the left side of the search result snippets. And there is a new AI SEO tool named MuellerBot that you have to check out.
Search Engine Roundtable Stories:
- New To Google Ads Performance Max: Customer Acquisition Goals, New Insights & Upgrade Tool
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart Shopping.
- Google Business Profile Manager Is Going Away Early 2022
When you try to access the Google Business Profile Manager at google.com/business, Google will prompt you with a notice that “you can no longer manage your business here” from early 2022. After you login and click on a business, you are presented with this notice.
- Google Search Tests Images On Left Side Of Search Result Snippets
Google may be testing displaying images thumbnails on the left side of the search result snippets. At first, when Kunjan Shah sent this to me on Twitter, I thought it was a Google bug. But then others like Brent D. Payne showed it to me on YouTube as well and I am thinking now Google might be testing this.
- Meet MuellerBot; An AI John Mueller To Answer Your Google SEO Questions
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself answered them. It is pretty fun and sometimes scary accurate.
- Both Google Ads & Microsoft Bing Ads Revenues Up ~22%
Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft crushed its earnings estimate and its stock is up about 5% in pre-market trading, Google did not and its stock is down 3% in pre-market trading.
- Indoor Swing At The Google Dublin Office
Google loves its swings and here is another photo of a swing inside one of the Google offices. You can see two swings side by side in this office. This is in the Google Dublin office.
Other Great Search Threads:
- “New Test from Bing Mobile search for video. ( Video lable for YT) ▶️ When you click on video you directly go to the YouTube app., Khushal Bherwani on Twitter
- As a reminder, we explained way back in 2018 that we write some of these descriptions which other sites have taken from us, not vice-versa. And it’s not that we started in 2018; it’s just when we w, Danny Sullivan on Twitter
- Google is out of control, WebmasterWorld
- I think publishing content would be more like the drug — it has a quick effect, but then over time it settles down again. It’s a bit different in that you want the “concentration of the dr, John Mueller on Twitter
- It’s never good to blindly trust anything, but the tweets are timestamped, and you can check on https://t.co/DusIkyCibB when the content appeared there., John Mueller on Twitter
- We think: it’s no longer a question of whether we can reduce emissions but how fast. That’s why we are: reducing our own emissions helping cities + businesses decarbonize too improving our products to make, Google Europe on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
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Google Says 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.
The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:
— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) November 24, 2022
I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?
Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.
Forum discussion at Twitter.