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Daily Search Forum Recap: April 6, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We are seeing a lot of Google search ranking volatility and it might be related to the tail-end of the Google product reviews update. Google said it doesn’t really know the difference between outsourced content and in-house content, it is all about quality. Google said thin content issues are mostly site specific and not on a page by page basis. Google Ads has ongoing latency issues with the Google Ads console. Google Maps added a bunch of cool navigation features, like traffic, toll prices and better iOS integration.

Search Engine Roundtable Stories:

  • Immense Google Search Ranking Volatility; The Tail End Of The Product Reviews Update?

    As of yesterday afternoon and certainly today, I am seeing signs of some really large Google search ranking volatility and ranking changes. The question is, are these fluctuations from the tail-end of the March 2022 product reviews update or is this some sort of new update?
  • Google Does Not Care If You Outsource Content As Long AS It Is Quality

    Google’s John Mueller was asked if it matters if your publish content written by outsourced resources versus in-house resources. John said it does not matter, Google does not differentiate between outsourced content versus in-house content. For Google, what matters is if the content is quality, no matter who writes it.
  • Google: Thin Content Issues Are Site Specific, Not Always Page Specific

    Google’s John Mueller was asked about thin content issues on the last webmaster hangout and John explained this generally applies to the site as a while and not a page by page basis. So it seems a site in general can be labeled as having thin content but not because of single pages here or there?
  • Google Ads Latency Issues Started On April 1st

    Last Friday, about five days ago, Google confirmed there were some latency issues with the Google Ads console. It was specific to the Responsive search ads (RSAs) ad review process. But still, five days later, it is not resolved.
  • Google Maps With Deeper iOS Integration, Toll Prices & Traffic Lights/Stop Signs

    Google Maps announced a bunch of updates for the iOS and Android app including the prices of tolls, displaying traffic lights and stop signs on the map and additional iOS integrations. These are also rolling out on Android Auto and CarPlay.

  • Sick View Of Google Dublin Office

    Just look at this view from the Google Dublin office, how sick is it? This was shared on Instagram by Marc Liebernberg who said it is “good to be back.” I guess another Google returned back to the o

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.




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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Generative Summaries For Search Results

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Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



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Google Search Ranking Algorithm Volatility Today

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Google Algorithm Update

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.

Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.

Let’s start with the tools today.

Google Search Volatility Tracking Tools

Semrush:

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SimilarWeb:

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SERPmetrics:

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Advanced Web Rankings:

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Cognitive SEO (seems stalled):

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Accuranker:

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Mozcast (normally updates later today):

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Algoroo:

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SERPstat:

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Wincher:

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So most of the tools are showing big changes in the Google Search results.

SEO Chatter

Here is the chatter I am seeing within the SEO community from this site and WebmasterWorld:

Very slow today…

Some wild Ride traffic-wise started the last hours.
I am getting bursts of traffic for a short period of time that makes the gained
traffic while the core update is running return again.
Appears like a fight of Google core algorithm and other ongoing algorithms is going on
and from time to time, some algorithm fires and activates and takes over
and returns the traffic, while other times, another algorithm takes control and smashes the traffic back to low and renders the Google core algorithm useless.
It’s heavy volatile.

and just as the update finished, the results are shuffled again. It’s so disgusting at this point.

I feel like the “December” update has already begun…

Our UK traffic and conversions plummeted within hours of the update finishing.

Yeah we took a big downturn last week, but thought it was Google Manipulation for Black Friday.

But since the update finished, it feels like our sites are offline, especially today.

What are you all seeing?

Is this the end of the reviews update or something new?

Forum discussion at WebmasterWorld.

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