SEARCHENGINES
Daily Search Forum Recap: August 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads has released version 11.1 of the Ads API. Google AdSense ads do not help your site rank better in Google Search. Google can drop URLs from the index over time. Bing discovers 12s of billions of new URLs each day, most of them are junk. Google fixed its timer and stopwatch feature. Most SEOs don’t consider themselves perfectionists. Oh, I know Google announced a big new algorithm update today, my story is 99% done and I will post it tomorrow, it will be a good one.
Search Engine Roundtable Stories:
- Google Ads API Version 11.1 Now Available
Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11. - Poll: Most SEOs Don’t Consider Themselves Perfectionists
Do you consider yourself an SEO perfectionist? Marie Amelie White posted a poll on Twitter asking “Do you consider yourself a perfectionist in SEO?” Most, about 70% said, no, they do not consider themselves an SEO perfectionist. - Bing Discovers 12s Of Billions Of URLs It’s Never Seen Before Every Day
Fabrice Canel from Microsoft said that each day Bing discovers 12s of billions of normalized URLs never seen before. That is a lot of new URLs for BingBot to find in a single day, don’t you think? - Google Can & Does Drop URLs From Its Index Over Time
Most SEOs that have been doing the search engine optimization thing for any amount of time know that Google can and likely will drop out URLs from the Google index. John Mueller from Google confirmed that this happens with Google Search on Twitter the other day. - Google AdSense Does Not Help Your Site Rank Better In Google
Google has once again said that placing Google AdSense ads on your site will not and does not help your site rank better in Google Search. Danny Sullivan of Google responded to this one on Twitter confirming that Google Search does not look if the site has AdSense ads on them for ranking. - Google Search Timer & Stopwatch Started Ticking Again
30 days ago, the Google Search timer and stopwatch feature stopped working. Well, I am glad to report, the stopwatch was fixed and it is now working again. - Rooftop Playground At Google Dublin Office
Here is another photo from the Google Dublin office, specifically the rooftop. It shows the swings and playground area that Googlers can use to destress, if needed.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Microsoft Bing Says The lastmod Tag In XML Sitemap File Is Critical

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.
Yes, by June, the way Bing decides what to crawl will be more dependent on the lastmod tag. Fabrice Canel from Microsoft wrote, “we are revamping our crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” This is being done so it can “enhance” the “crawl efficiency by reducing unnecessary crawling of unchanged content and prioritizing recently updated content.”
“We have already begun implementing these changes on a limited scale and plan to fully roll them out by June,” he added.
So making sure your lastmod date is accurate is now even more important. It should be the last time you modified the URL, not the time the URL was first published and not the time the XML sitemap file was generated. In fact, that is the biggest issue Bing found with the field, that it often just shows the date the XML sitemap file was generated and not the date the page of the URL was last modified.
Here are some data points Bing put together on XML sitemaps:
- 58% of hosts have at least one XML sitemap.
- 84% of these sitemaps have a lastmod attribute set.
- 79% have lastmod values correct.
- 18% have lastmod values not correctly set.
- 3% has lastmod values for only some of the URLs.
- 16% of these sitemaps don’t have a lastmod attribute set.
- 42% of hosts don’t have one XML sitemap
Oh, Bing still wants you to use the IndexNow protocol for the most efficient crawl solution but if you don’t – make sure your lastmod date is accurate.
In terms of Google, in 2015 Google said they don’t really use the lastmod date but then changed that in 2020 they said they do. The current Google documentation says, “Google uses the lastmod value if it’s consistently and verifiably (for example by comparing to the last modification of the page) accurate.”
Forum discussion at Twitter.
SEARCHENGINES
Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.
As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.
Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:
You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”
Here is what it looks like:
Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”
The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”
Here is a screenshot of that:
You also see a section in the sitemaps location for discovered videos:
Hi @JohnMu @rustybrick
“Discovered Video” Tab in Google search console is it something new? pic.twitter.com/hu0rcEGqKW— Jaydip Pancholi (@jaydip_ahir_333) February 2, 2023
Google Search Console Video indexing report has been also added to the Indexing>Sitemaps section.
now we can easily navigate & monitor page indexing & video indexing from the sitemap.
CC:- @glenngabe @rustybrick #SEO #GoogleSearch pic.twitter.com/NT18IE8O2f
— Vijay Chauhan 📈 (@VijayChauhanSEO) February 2, 2023
Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:
- In how many pages has Google identified a video?
- Which videos were indexed successfully?
- What are the issues preventing videos from being indexed?
Forum discussion at Twitter.
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