SEARCHENGINES
Daily Search Forum Recap: December 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its search quality raters guidelines and added an E to E-A-T, for experience. Google Discover ads replaced the ad label with a sponsored label. Google Ads has new insight pages / reports. Google Business Profiles shows the services listings on the desktop interface. Google Business Profile photos processing notices are now live. And I posted the weekly SEO video recap where I go deeper in the changes we had this week.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google December 2022 Link Spam Update, E-E-A-T Guidelines Updated, Visual Elements, Status Dashboard, Content Ideas & More
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain… - E-E-A-T – “Experience” Added To Revised Search Quality Raters Guidelines
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. - Google Business Profile Photo Uploads Processing Notice & Pending Label On Photos
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to say the photo is “pending” approval.” - Google Discover Ads Replaced “Ad” Label With “Sponsored” Label
A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from “Ads” to “Sponsored.” - Google Business Profiles Services Now Displays On Desktop Interface
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up on mobile, but now it can show on desktop (I don’t see it yet but some do). - Google Ads Insights Page Adds Search Terms, Asset, Audience & Change History Insights
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights. - Google’s Christmas Market Event With The Blue Belles
Christmas is coming and Google seems to be having event after event for Christmas and the holidays. Here are the Blue Belles, I guess some sort of performers, at the Google Dublin office for a Google
Other Great Search Threads:
- Hi all, This isn’t permanent and the team is aware & working to address it. Apologies for the inconvenience in the meantime., AdsLiaison on Twitter
- Are you a dev/affiliate marketer with a Chrome extension? Heads-up, Google updated its Chrome Web Story Policy today (including its Affiliate Ads Policy). Note the new disclosure requirements for extensions that include affili, Glenn Gabe on Twitter
- GA4 has finally released a built in Landing Page report! You no longer have to create your own, BUT, you can still edit this new built in report to make it even more useful to your organization. Here’s a few quick, Krista Seiden on Twitter
- If there are systemic issues with a Search system affecting a large number of sites or Search users, that would be shown here. It’s not a dashboard fo, John Mueller on Twitter
- Hi All, You should be able to have any number of paused ads. The limit is on 3 enabled RSAs. We’re not able to replicate this issue, but please DM me with details so we can look, AdsLiaison on Twitter
- The guidelines are how raters evaluate pages to assess if our ranking systems are working well. They are not how pages are somehow rated to rank in Search. However, they can be used to self-as, Google SearchLiaison on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.
This was shared a while back on Twitter.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Google Ad Revenues Down 3.6% Year Over Year

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.
Here is the snippet from the earnings report showing that:
Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.
Here is a look at Google’s earnings numbers for the past 3 years:
You can see that Q4 2021 was higher than Q4 2022!
Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”
Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.
Forum discussion at Twitter.
SEARCHENGINES
Microsoft Bing ChatGPT Search Interface Screenshots?

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).
Owen shared these screenshots on Twitter and then posted more details on Medium.
Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:
Here is his screenshot of the results, the answers being returned:
And here is the GIF he made of this:
It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.
Forum discussion at Twitter.
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