Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google updated its search quality raters guidelines and added an E to E-A-T, for experience. Google Discover ads replaced the ad label with a sponsored label. Google Ads has new insight pages / reports. Google Business Profiles shows the services listings on the desktop interface. Google Business Profile photos processing notices are now live. And I posted the weekly SEO video recap where I go deeper in the changes we had this week.

Search Engine Roundtable Stories:

• Search News Buzz Video Recap: Google December 2022 Link Spam Update, E-E-A-T Guidelines Updated, Visual Elements, Status Dashboard, Content Ideas & More
  
  This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain…
• E-E-A-T – “Experience” Added To Revised Search Quality Raters Guidelines
  
  The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.
• Google Business Profile Photo Uploads Processing Notice & Pending Label On Photos
  
  Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to say the photo is “pending” approval.”
• Google Discover Ads Replaced “Ad” Label With “Sponsored” Label
  
  A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from “Ads” to “Sponsored.”




• Google Business Profiles Services Now Displays On Desktop Interface
  
  Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up on mobile, but now it can show on desktop (I don’t see it yet but some do).
• Google Ads Insights Page Adds Search Terms, Asset, Audience & Change History Insights
  
  Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.




• Google’s Christmas Market Event With The Blue Belles
  
  Christmas is coming and Google seems to be having event after event for Christmas and the holidays. Here are the Blue Belles, I guess some sort of performers, at the Google Dublin office for a Google

Other Great Search Threads:

• Hi all, This isn’t permanent and the team is aware & working to address it. Apologies for the inconvenience in the meantime., AdsLiaison on Twitter
• Are you a dev/affiliate marketer with a Chrome extension? Heads-up, Google updated its Chrome Web Story Policy today (including its Affiliate Ads Policy). Note the new disclosure requirements for extensions that include affili, Glenn Gabe on Twitter
• GA4 has finally released a built in Landing Page report! You no longer have to create your own, BUT, you can still edit this new built in report to make it even more useful to your organization. Here’s a few quick, Krista Seiden on Twitter
• If there are systemic issues with a Search system affecting a large number of sites or Search users, that would be shown here. It’s not a dashboard fo, John Mueller on Twitter
• Hi All, You should be able to have any number of paused ads. The limit is on 3 enabled RSAs. We’re not able to replicate this issue, but please DM me with details so we can look, AdsLiaison on Twitter
• The guidelines are how raters evaluate pages to assess if our ranking systems are working well. They are not how pages are somehow rated to rank in Search. However, they can be used to self-as, Google SearchLiaison on Twitter

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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