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Daily Search Forum Recap: February 28, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google took action in the Russia invasion of Ukraine with some new ad policies and restrictions. Google’s local pack map is now interactive and no longer a static map photo. Google is hosting an SEO workshop with Google internal SEO experts. Google is testing placing the search bar filters and options at the top right side of the search box. As a reminder, the top stories box no longer has an eligibility requirement. Plus I posted a new vlog interview today.

Search Engine Roundtable Stories:

  • Google Search Local Pack Is Now Interactive (Not A Static Map)

    Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in and out, move the map around, hover over businesses to see the names and reviews and even click on the map to go to a specific local business.
  • Google Internal SEO Experts Hosting SEO Workshop – Is That Okay?

    David Mihm pointed out on Twitter that Google is hosting a partner workshop event named “Drive Traffic to Your Website with SEO.” The interesting bit is that the workshop says it is “hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites.”
  • Google Tests Search Bar Filters & Options On Top Right Side

    I am seeing multiple reports of Google placing the search bar filters, you know, the bar that says “all, videos, news, images, more, etc” which is normally placed under the search box, is being tested on the right hand side of the search box. It doesn’t look like a bug but Google has had many weird quirks recently.
  • Google Blocks Search Ads From So-Called Donetsk People’s Republic & Luhansk People’s Republic

    Google has posted a new legal requirement policy that blocks search ads related to what is going on with Russia’s invasion of Ukraine. The policy says that entities and individuals who are restricted cannot create or use a Google Ads account or have Google Ads used on their behalf for those who are located in or reside in so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
  • PSA: Google Top Stories Eligibility For All Pages, Not Just AMP Or Good Page Experience Scores

    This is just a reminder, since I covered this back last April but I forgot myself, there is really no top stories eligibility requirements in Google Search anymore. It use to be that you needed to have AMP pages to be eligible in top stories on mobile. But that went away and you also do not need to have good page experience to be in top stories either.
  • Vlog #161: Taylor Kurtz On SEO Gratitude & Getting Up Early To Work



    Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. Crush the Rankings is now about four years old and he started this company based on him working on a site that was ‘black listed’ in Google…

  • Making A Video At Google For Edible Food Surplus

    Here is a photo from a video production company at a job they had at the GooglePlex, the Google headquarters, where they shot a video recording some Google chefs on the top of edible surplus food.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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Google Advice For JavaScript Heavy Sites: Have Content Load First

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Google Says Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking

Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to load the content, including the “marginal boilerplate” content, first when you have a JavaScript-heavy site.

He said this is recent advice based on seeing a “bunch” of emails with complaints from SEOs where they see “lots of dups reported in Search Console.” He said when he tried to load the pages in his browser, it “took forever to load,” “so rendering timed out (my most likely explanation) and we were left with a bunch of pages that only had the boilerplate. With only the boilerplate, those pages are dups,” he added.

So if you see this issue in Google Search Console for your JavaScript heavy site, then try it, try to load the content first.

Here is what Gary posted:

Do you have a JavaScript-heavy site and you see lots of dups reported in Search Console? Try to restructure the js calls such that the content (including marginal boilerplate) loads first and see if that helps.

I have a bunch of emails in my inbox where the issue is that the centerpiece took forever to load, so rendering timed out (my most likely explanation) and we were left with a bunch of pages that only had the boilerplate. With only the boilerplate, those pages are dups.

Gary later added on Mastodon, “Search engines are in fact very similar to a user’s browser when it comes to indexing, but a user doesn’t access billions of pages (or however many search engines typically access) every day, so they must have stricter limits.”

Forum discussion at Mastodon and LinkedIn.

Source: www.seroundtable.com

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