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Daily Search Forum Recap: January 10, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Many SEOs said they will buy links in 2022 despite Google’s webmaster guidelines. Google Ads now allows sports betting ads in New York State, now that is a gamble. Google said you can ignore threats asking for do-follow links. Google is testing tending videos in the search results. Google Ads is testing a new live chat design. And I posted a vlog with Riley Hope on the ethics of SEO and automotive SEO.

Search Engine Roundtable Stories:

  • Many SEOs Will Buy Links In 2022 Despite Google’s Webmaster Guidelines

    Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly shows that many, almost half of SEOs, are planning on buying and paying for links in 2022.

  • Google Ads Allows Sports Gambling Ads In New York Now

    Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but now that the state Gaming Commission in New York changed the rule, it is now allowed in New York State.
  • Google Tests Trending Videos In Mobile Search

    Google is testing a new trending videos section in the mobile search results. This one was spotted by Khushal Bherwani and he posted a video cast of a list of videos titled “trending salad videos.” Here is that screenshot:

  • Google Ads Live Chat Design Update

    Google has updated the design for the Google Ads live chat help box. Brett Bodofsky picked up on the change and to be honest, I have not used this chat box in a long time, so I do not know what changed exactly but I trust Brett.

  • Google: Ignore Threats For Do-Follow Links

    Google’s John Mueller said you can ignore threats and blackmail emails from people who demand do-follow links. John said on Reddit when asked about these threats “ignore it, it’s just spam.”
  • Vlog #154: Riley Hope On Ethics in SEO & Automotive SEO



    Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school…

  • Google NYC Rooftop Snow

    Friday we got our first real snow of the season in the New York City region. Here is a photo from one of the rooftops at Google’s NYC office showing the snow hit the city. The city often doesn’t get

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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Unconfirmed Google Update Impacting Product Reviews Sites On January 26th

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Google Product Reviews Update

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

Let me first share Glenn’s charts, which he posted on Twitter and said, “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does.”

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Here is that tweet:

Starting on the 25th, I began to see limited chatter kick into gear at WebmasterWorld. The chatter there was not specific to the product reviews update but it could have been related to it. Here are some quotes from there:

My site has been climbing rankings all week and yet today the traffic has been dismal (UK). Do I smell an update?

My ranks, as I said, have been getting better after being in decline steadily since this time last year. I haven’t done anything to improve. Could this mean that google are indeed looking at different ranking signals, not just links? I could have gained a link or two that has turned it around I suppose but no evidence so far.

After great improvement over the month of January, got a big bang down since January 24 onwards. Changes again?

Definitely, something is wrong with Google. My traffic is going down without any reason. Are there any delays with Analytics?

I don’t know what’s going on, but my website has been in free fall for a week now. And it’s the usual picture again, old news articles or meaningless keyword spam ranks in my area on the top places. It’s really no fun anymore …

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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Cognitive SEO:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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SERPmetrics:

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Algoroo:

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So the tools are not lighting up but this update may have been something tweaked with the product reviews update, or a new update impacting product review sites or limited to those segments of websites?

Have any of you seen any big changes around January 26th?

Forum discussion at Twitter.



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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Google Pier 57 Display Wall

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Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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