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Many SEOs To Buy Links In 2022 Despite Google’s Webmaster Guidelines

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Many SEOs To Buy Links In 2022 Despite Google's Webmaster Guidelines


Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly shows that many, almost half of SEOs, are planning on buying and paying for links in 2022.

Here is the recreated poll:

With 770 results, if you remove the see results option, you see about 53% say they will not pay for links in 2022 but 47% said they will pay for links in 2022.

This is despite Google having a specific guideline against paid links saying “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.”

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Also, in 2017, Gary Illyes from Google said that buying links is like throwing money out of the window.

Does this surprise you at all?

Forum discussion at Twitter.





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Google Can Drop URLs From Its Index Over Time

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Google Can Drop URLs From Its Index Over Time

Most SEOs that have been doing the search engine optimization thing for any amount of time know that Google can and likely will drop out URLs from the Google index. John Mueller from Google confirmed that this happens with Google Search on Twitter the other day.

John wrote “It doesn’t really matter what happened, but yes, any URL can drop out of the index over time.”

Even URLs that you deem important or one of the most prominent sections of your site can happen to see that URL drop out of Google Search.

The trick is to make sure to have the URL prominently linked to throughout the site’s navigation and from other popular pages on your site. Google still may decide not to index the page later on, but you need to keep that URL relevant, unique and helpful for Google to still want to index and also rank the page.

Here is John’s tweet in context:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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