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Many SEOs To Buy Links In 2022 Despite Google’s Webmaster Guidelines

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Many SEOs To Buy Links In 2022 Despite Google's Webmaster Guidelines


Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly shows that many, almost half of SEOs, are planning on buying and paying for links in 2022.

Here is the recreated poll:

With 770 results, if you remove the see results option, you see about 53% say they will not pay for links in 2022 but 47% said they will pay for links in 2022.

This is despite Google having a specific guideline against paid links saying “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.”

Also, in 2017, Gary Illyes from Google said that buying links is like throwing money out of the window.

Does this surprise you at all?

Forum discussion at Twitter.





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See also  Google Search Ranking Algorithm Update On January 11, 2022 (Unconfirmed)

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Google Testing Search Results Without Descriptions Again

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Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Sponsored by Sponsored by Duda, the website building platform ranked #1 in Google’s recent CWV report, is offering 15% OFF their annual plans with a special promo code for you at agency.duda.co/barry.

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Polestar At Google

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Polestar At Google


Here is a newish Polestar all electric car at the GooglePlex, the Google headquarters in Mountain View, California.

It was posted on Instagram where they wrote “Google’s Android Automotive OS was specifically designed for electric cars and Polestar is the first to have it.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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