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Daily Search Forum Recap: January 28, 2022

Published

12 months ago

January 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console has a bug with the performance report for image search clicks and impressions. Google is deprecating the Google My Business API in April. Google Ads is shutting off smart shopping and local campaigns and replacing them with performance max campaigns. Google is promoting Pointy from Google in Google Business Profiles. Google image search is tested a related colorized image theme. Google is testing search results without descriptions. And don’t forget to catch the weekly video recap.

Search Engine Roundtable Stories:

Search News Buzz Video Recap: Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named…

Google Search Console Logging Bug May Result In Drop In Image Search Performance Data

Google has confirmed an issue with the Google Search Console Performance reports specific to image search. The issue is a logging issue that may result in your clicks and impressions data in those reports being lower than normal. Google said the issue began on Monday, January 24, 2022 and is still ongoing.

New Tools For Smart Shopping & Local Campaigns Being Replaced By Performance Max

Google has released a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns. This includes a new migration tool and API migrations.

Google Tests Search Results Without Descriptions Again

Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks. Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Google Images Tests Color Themed Related Images Design

The folks at 9to5Google spotted Google Image Search on mobile testing a related image design that takes on the color theme of the image result. So if the image is red, the related images below are in these red hue effect in the background.

Google Promotes Pointy From Google In Business Profiles

Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they need” by connecting your in-store product inventory with Google Search and Maps.

Google Deprecating The Google My Business API On April 20, 2022

Google will be deprecating the Google My Business API on April 30, 2022 and replacing it with new APIs in the Google federated model. So you will have to update any of the old APIs you may be using with the new ones within the next few months.

Messy Drinks From Googlers At Google

A while back, Satyajeet Salgar from Google posted a photo of his drink and snack while at the Google office when he was first returning to the office. I asked for more photos and that led to numerous

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Publishes A New SEO Case Study

Published

5 hours ago

January 26, 2023

Entireweb News Bot

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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SEARCHENGINES

Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

Published

11 hours ago

January 26, 2023

Entireweb News Bot

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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SEARCHENGINES

Microsoft Bing Testing Infinite Scroll

Published

17 hours ago

January 26, 2023

Entireweb News Bot

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:

Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”

I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.

Forum discussion at Mastodon.

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