Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has updated its search quality raters guidelines PDF last night, you want to check it out. Google now says core web vitals are not scored on noindexed pages. Google said age verification sites probably won’t show in Google Discover. Google Maps added aerial views, more biking details, and much more. Google confirmed that embedding iframes with noindex does not hurt the page. Plus I posted the weekly SEO video recap, check it out, and subscribe.
Search Engine Roundtable Stories:
- Google Updates Search Quality Raters Guidelines On July 28th
Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020 to 172 pages in 2021 and now to 167 pages in 2022.
- Google Core Web Vitals No Longer Impacted Pages With Noindex
In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to an updated Google help document. A page that has noindex on it will no longer be factored into your Core Web Vitals and Google Page Experience scores.
- Google: Age Verification Requirement May Prevent Site From Surfacing In Google Discover
Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover. He added he has to confirm this but has not responded in three days since saying this originally.
- Google: Embedding Iframes With NoIndex Does Not NoIndex Your Page
This may be obvious to a lot of folks but embedding iframes can be a confusing topic to many. John Mueller of Google confirmed that if you embed an iframe that contains a meta noindex, it won’t result in the page you are embedding the iframe being removed from the Google index.
- Google Maps To Add Aerial Views, More Biking Details & More
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.
- Search News Buzz Video Recap: July Google Product Reviews Update, Quality Raters Guidelines, Things To Know Disappear, Core Web Vitals, Bing, Ads & More
This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines…
- Google Fast Looking Sign
Here is a Google sign at the Google Chicago office that makes the super G logo look fast or on fire. It also looks like the bottom of the G is somewhat broken. Anyway, I found the sign speedy and wa
- Daily Search Forum Recap: July 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Other Great Search Threads:
- For the query “apple”, how would you rate these two results on a scale of 1-4? What about on a scale of 1-10? What if we told you that the choice of scale is absolutely critical for getting search right? Bonus: we are r, Neeva on Twitter
- Do sites that you work with have a notion of “technical debt” when it comes to SEO? Do you have any particular name for it?, John Mueller on Twitter
- Have an #ecommerce site? Watch here https://t.co/QbRdFgfnhM to learn 6 tips for improving your appearance in search results., Google Search Central on Twitter
- I used the default @GoogleAds support for the first time in years. Wow, that was a waste of time. I even made a >1 min video to explain the issue – it didn’t help. Canned useless info was all I could get. I have some reps tha, Brad Geddes on Twitter
- Here’s one way you could test it instead: open a random HTML page, take some of the HTML comments, and search for them on Google., John Mueller on Twitter
- Hi, What kind of richsnippet is the scrolling banner on this SERP? 😁 C’est quel genre de richsnippet le bandeau qui défile sur cette SERP ?, Etienne Briand on Twitter
- It’s a bit quiet here, because I’m lining things up for a bunch of upcoming events, so stay tuned for that 🙂 – A virtual Unconference – A few in-person meetups – Two bigger in-person events!, Martin Splitt on Twitter
- What is the first thing you do when you get access to a new GSC profile?, Eli Schwartz on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Microsoft Advertising Adds Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More
Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar view for ad scheduling and more.
Flyer Extensions are now available globally within Microsoft Advertising! Flyer Extensions allow you to showcase your image flyers next to text ads. Advertisers are able to create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation.
Here is what they look like:
Retract and Restate Conversions
You can now either update (restate) the revenue value associated or delete (retract) conversions within Microsoft Advertising. This is useful in scenarios like returned or cancelled orders, partial returns or reduced conversion value, or correcting a data error, allowing you for more flexibility and accuracy, Microsoft explained.
This is a beta, so if you want access, you need to ask for it.
Calendar View For Ad Schedule
There is a new calendar view in the in the ad scheduling section of Microsoft Advertising online. “This provides you with a clear overview of all the times when your ads will serve with your default bid (0% bid adjustment), a positive bid adjustment, a negative bid adjustment, and all the times when your campaigns will not deliver,” Microsoft wrote.
This is what it looks like:
Asset Library Folders
Microsoft is adding new folder capabilities within Asset Library in Microsoft Advertising this mont. “With all the creative assets you can use to power your Microsoft Advertising campaigns, the Asset library is a valuable tool to house everything in one place. And now coming this month, we’ll be adding new folder functionality to help you better organize your assets.” Microsoft wrote.
Auto-Generated Remarketing Lists
Auto-generated remarketing lists are a fast and easy way to leverage remarketing and boost performance. There are three types of lists available including all visitors, all converters and smart remarketing lists.
And much more, so check out the full announcement over here.
Forum discussion at Twitter.