Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Stop taking short cuts, John Mueller of Google gives a harsh lesson to one such SEO looking to do just that. Google ignores widget links, Google will unlikely penalize for them. Google Search Console verify fix can work without you fixing anything. Google Shopping added colorful checkout cart icons. Google Web Stories is testing the domain in the footer and web story tips.
Search Engine Roundtable Stories:
- John Mueller Gives A Hard Lesson To An SEO On Google Ranking & Spam
John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him “created backlinks on top websites with good DA and low spam score” his site is just not showing up.
- Google: We Mostly Just Ignore Widget Links And Not Penalize For Them
As you know, Google has a webmaster guideline against widget links, despite what some SEOs want to tell themselves. But the good news, and we knew this, that Google will likely just ignore those links and not penalize your site for those links today.
- When Google Search Console Verify Fix Works Without Fixing Anything
Did you ever get an email from Google Search Console that asks you to take an action to fix an issue and then click the “verify fix” button? Well, did you ever just click that you fixed the issue, without actually implementing any fixes or changes?
- Google Shopping Add To Cart Icon In Googley Colors
In the Google Shopping search results, if you can check out with Google, Google will add a Google-colored shopping cart icon to the search results that support checkout with Google. I don’t know if the icon is new, looking back at my old posts, they just read “add to cart” but this can be old, I am not 100% sure.
- Google Web Stories Test URL In Footer & Tips
Google seems to be testing displaying the domain the web story is from, while on the web story, in the footer of the story. Also, Google also shows tips on how to interact with web stories when you first load a web story from Google Search.
- Bag Of Google Jelly Beans
Here is a photo from several years ago, of a Google branded bag of jelly beans. Yep, that simple, Google jelly beans. I found this on Instagram a while ago and yes, I am digging through the archives
Other Great Search Threads:
- As a reminder: starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. (Existing expanded text ads will still serve.) Get tips and resources to help you prepare for this change, Google Ads on Twitter
- Devs and SEOs have a lot to learn from each other. Watch @JohnMu and @ruthmesfun discuss: 💡 Why interactions between SEO and Devs matter 💡 Why seeing results matters to Devs 💡 The impact of a SEO-Dev liason, Google Search Central on Twitter
- Google has added “Word Coach Button” – shortcut key for android , l have added before (click on dec 21) and after (latest – round in color red) snap for ref – by click the button you get given word coach shortcut in your, Khushal Bherwani on Twitter
- Teaming up with the brilliant @SEOJoBlogs – we’re going to host an #SEO event – with all money raised going to the @ifrc, helping those impacted by the horrendous events in Ukraine, Andrew ‘Optimisey’ on Twitter
- Web Perf folks: Yesterday the CrUX report was updated to include bigquery support for the new responsiveness metric. The linked blog post outlines some decisions we made about the metric. But it’s experimental because we w, Annie Sullivan on Twitter
- When pages drop out randomly, it can sure cause issues. And the URL Inspection API wouldn’t help there, since it says it’s indexed, but it’s not showing via a site query or when you search for the article. I’m sure it will pop, Glenn Gabe on Twitter
- This is wild! Google is pairing up products with products mentioned in YouTube videos. Instead of clicking the YouTube video title link, click the thumbnail to watch in the SERP. Then you’ll see G displays the product, Brian Freiesleben on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Mobile & Voice
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Google Officially Brings Continuous Scroll To Desktop Search
Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.
Here is a GIF of it in action:
Google has been continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years. Again, we have seen Google test this countless times, as far back as 2015 and even back to 2011. So it is not surprising to see this roll out.
Brodie Clark spotted this rollout last week and posed about it on Twitter but it was not “fully” rolled out until this week and still is gradually rolling out.
Google told me “we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.” “Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further,” Google added.
Also, what this means for Google Ads:
Hi Julie, Yes, this article captures the impact that infinite scroll will have on desktop as well https://t.co/EGoCrZq4lF
— AdsLiaison (@adsliaison) December 5, 2022
Forum discussion at Twitter.