SEARCHENGINES
Daily Search Forum Recap: March 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google page experience update for desktop is now fully live but it didn’t seem to impact rankings, as expected. Google said it has ways to verify that the Google Shopping merchant experience scorecard metrics are legit and if they are faked, those merchants will be penalized. Google temporarily paused as from serving in Russia. Google may one day crawl from outside of the US, maybe. Google does not have a demo account for Search Console. Plus, I posted the weekly video recap.
Search Engine Roundtable Stories:
- Google Page Experience Update For Desktop Done Rolling Out
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a 9-day roll out, which began on February 22nd and ended on March 3rd. - Google: We Mechanisms To Verify Merchant Experience Scorecard Metrics
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and thus their rankings. - Google Temporarily Pauses All Ads In Serving In Russia
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google statement. - Google: Googlebot May One Day Crawl From Outside The U.S.
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to a site’s search rankings in Google. But John Mueller of Google said it is not out of the question that Google one day may decide to crawl from outside of the US. - There Is No Google Search Console Demo Account
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console team looked into it but it is “super hard, and requires constant maintenance.” That is why they have not done it yet. - Search News Buzz Video Recap: Google Page Experience Desktop Update Live, Search Console Errors, IndexNow Growing, Local Map Interactive & Ads Paused In Russia
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap… - Anton Shulke In Kyiv Making Bandages Out Of Bedding
Many of you may know the loved Anton Shulke from the SEM industry. Well, he is based in Kyiv, the capital city of Ukraine, and he decided to stick it out during this invasion. He is sharing a number
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Microsoft Bing Says The lastmod Tag In XML Sitemap File Is Critical

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.
Yes, by June, the way Bing decides what to crawl will be more dependent on the lastmod tag. Fabrice Canel from Microsoft wrote, “we are revamping our crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” This is being done so it can “enhance” the “crawl efficiency by reducing unnecessary crawling of unchanged content and prioritizing recently updated content.”
“We have already begun implementing these changes on a limited scale and plan to fully roll them out by June,” he added.
So making sure your lastmod date is accurate is now even more important. It should be the last time you modified the URL, not the time the URL was first published and not the time the XML sitemap file was generated. In fact, that is the biggest issue Bing found with the field, that it often just shows the date the XML sitemap file was generated and not the date the page of the URL was last modified.
Here are some data points Bing put together on XML sitemaps:
- 58% of hosts have at least one XML sitemap.
- 84% of these sitemaps have a lastmod attribute set.
- 79% have lastmod values correct.
- 18% have lastmod values not correctly set.
- 3% has lastmod values for only some of the URLs.
- 16% of these sitemaps don’t have a lastmod attribute set.
- 42% of hosts don’t have one XML sitemap
Oh, Bing still wants you to use the IndexNow protocol for the most efficient crawl solution but if you don’t – make sure your lastmod date is accurate.
In terms of Google, in 2015 Google said they don’t really use the lastmod date but then changed that in 2020 they said they do. The current Google documentation says, “Google uses the lastmod value if it’s consistently and verifiably (for example by comparing to the last modification of the page) accurate.”
Forum discussion at Twitter.
SEARCHENGINES
Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.
As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.
Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:
You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”
Here is what it looks like:
Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”
The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”
Here is a screenshot of that:
You also see a section in the sitemaps location for discovered videos:
Hi @JohnMu @rustybrick
“Discovered Video” Tab in Google search console is it something new? pic.twitter.com/hu0rcEGqKW— Jaydip Pancholi (@jaydip_ahir_333) February 2, 2023
Google Search Console Video indexing report has been also added to the Indexing>Sitemaps section.
now we can easily navigate & monitor page indexing & video indexing from the sitemap.
CC:- @glenngabe @rustybrick #SEO #GoogleSearch pic.twitter.com/NT18IE8O2f
— Vijay Chauhan 📈 (@VijayChauhanSEO) February 2, 2023
Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:
- In how many pages has Google identified a video?
- Which videos were indexed successfully?
- What are the issues preventing videos from being indexed?
Forum discussion at Twitter.
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