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Google Page Experience Update For Desktop Is Done Rolling Out

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Google Page Experience Update For Desktop Is Done Rolling Out

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That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a 9-day roll out, which began on February 22nd and ended on March 3rd.

Here is the tweet announcing it is done rolling out:

Did you notice any ranking changed related to this update? That is going to be impossible to say but I will say, I doubt it. There was some sort of update that started February 24th and lasted a few days but I doubt that had anything to do with page experience.

Glenn Gabe shared some charts from data he has access to, showing this update didn’t really have much of any impact on rankings:

As a reminder, the same factors, outside of mobile friendliness, are being used for the desktop version of this page experience update – as we reported about earlier. The original Google page experience update was announced in May 2020 and the mobile version went live between June and May 2021. It did not really have a big or visible impact to the overall rankings in the mobile search results and we do not expect there to be a significant impact to the desktop search results with this rollout.

Here is a chart of the factors included in this update compared side by side with desktop to mobile:

In January 2022, Google released the desktop page experience report in Search Console so you can measure your how well your desktop pages are doing with page experience signals.

As a reminder, again, don’t worry – this update won’t have much of an impact on your rankings. Google said before “as we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we’re doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.”

Here is John Mueller of Google saying this again just last week:

Forum discussion at Twitter & WebmasterWorld.

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Google Product Review Updates Still Get Periodic Updates

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Google Product Review Updates Still Get Periodic Updates

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Source: www.seroundtable.com

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