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Daily Search Forum Recap: May 4, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


If you use Google Ads Scripts, the Google Ads or AdWords API, you may have some data issues – there was a data glitch the other day. Google added new travel search features, some are pretty useful. Microsoft Advertising announced a slew of new features and extended the RSA deadline. Did removing support for the URL parameter tool cause some crawl spikes? Finally, Google contiunues with its user interface tests. May the 4th (Schwartz) be with you 🌌🔫.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Advertisement

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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When A Brand Becomes More Popular Than The Meaning Of The Word In Google

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When A Brand Becomes More Popular Than The Meaning Of The Word In Google

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.

Google may have done that for the term and brand name [pepper] – where now Google is showing a shopping box at the top of the result for the Pepper brand of women’s undergarments.

Here is a screenshot:

This came up on Twitter and John Mueller of Google explained, “Things like this can change over time, brands can become stronger than the original meaning of a word even.” “It feels a bit weird to me at first, but I don’t know the brand nor the product category, and it’s US-focused, so it’s hard to judge,” he added.

One thing SEOs often cringe at is when a company they work with uses a generic name for their brand name. Getting that brand name to rank above the generic meaning is super hard, and something SEOs cannot do alone without big marketing budgets and big TV and radio campaigns.

Here are the tweets related to this:

In this example, the company’s website also outranks the Wikipedia entry for the term pepper. Now that is impressive.

Forum discussion at Twitter.



Source: www.seroundtable.com

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