Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
If you use Google Ads Scripts, the Google Ads or AdWords API, you may have some data issues – there was a data glitch the other day. Google added new travel search features, some are pretty useful. Microsoft Advertising announced a slew of new features and extended the RSA deadline. Did removing support for the URL parameter tool cause some crawl spikes? Finally, Google contiunues with its user interface tests. May the 4th (Schwartz) be with you 🌌🔫.
Search Engine Roundtable Stories:
- Google Reporting Issue With Google Ads, AdWords API & Google Ads Scripts
Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google Ads and AdWords API or Google Ads Scripts.
- Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More Updates
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended, auto-generated remarketing lists, you can manage images for your Audience Ads within the Editor tool, DSAs expanded and more.
- Was There Crawl Spikes From Google After URL Parameter Tool Went Offline?
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some are asking if the recent crawl spikes they saw with Googlebot was related to this change.
- New Google Travel Search Features
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you “get inspired and research your options so you can book with ease when the time is right,” Google wrote.
- Google Search UI Tests Continue With Full Width Videos & Grid Formatted Results
Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.
- Facebook Meta North Face Swag
We post mostly Google photos, swag, etc but here is a new Facebook Meta branded North Face jacket. I kind of like it but I doubt I would wear it – who knows what type of trackers are on it…
Other Great Search Threads:
- Apparently you can now use categories in the business name, Local Search Forum
- Here’s another variation of grid formatted search results test I spotted last week. The difference with this test is that it leads users directly to the site vs just sending them to G images (yay!). https://t.co/h8Otc, Brian Freiesleben on Twitter
- I wonder how my new website got 200+ unique visitors without ever advertising it, Reddit
- I wouldn’t worry about the difference, but I am curious to read more about what you found out in terms of chatbots, so I’d love to see a link when you’re done 🙂, John Mueller on Twitter
- Some Tweets are for everyone & others are just for people you’ve picked. We’re now testing Twitter Circle, which lets you add up to 150 people who can see your Tweets when you want to share with a smaller crowd. Some o, Twitter Safety on Twitter
- The API uses the same data as the UI, and Search Console generally doesn’t filter bot traffic., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
- Hub & Spoke Content Marketing: What Is It, Conductor
- Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs, Content Marketing Institute
- Can NLG tools be useful for copywriting?, Builtvisible
- 7 Blog Title Formulas That Get Clicks (With Examples), Ahrefs
- Account-Based Link Building: Why Relationships Trump Outreach Tactics, Semrush
- B2B Content Marketing Metrics: Tracking What Matters, KoMarketing
- Product-Led Content: What It Is, Why Use It, and How to Get Started, Ahrefs
- We Paid Over $5000 For Link Building – What Happened?, Search Engine Journal
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
When A Brand Becomes More Popular Than The Meaning Of The Word In Google
There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.
Here is a screenshot:
This came up on Twitter and John Mueller of Google explained, “Things like this can change over time, brands can become stronger than the original meaning of a word even.” “It feels a bit weird to me at first, but I don’t know the brand nor the product category, and it’s US-focused, so it’s hard to judge,” he added.
One thing SEOs often cringe at is when a company they work with uses a generic name for their brand name. Getting that brand name to rank above the generic meaning is super hard, and something SEOs cannot do alone without big marketing budgets and big TV and radio campaigns.
Here are the tweets related to this:
i googled pepper and instead of peppers i got bras wtf google? pic.twitter.com/5x0vZ4R64Y
— estefannie aka ‘a woman’ (@estefanniegg) September 28, 2022
Things like this can change over time, brands can become stronger than the original meaning of a word even. (It feels a bit weird to me at first, but I don’t know the brand nor the product category, and it’s US-focused, so it’s hard to judge)
— 🌽〈link href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 29, 2022
In this example, the company’s website also outranks the Wikipedia entry for the term pepper. Now that is impressive.
Forum discussion at Twitter.
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