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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended, auto-generated remarketing lists, you can manage images for your Audience Ads within the Editor tool, DSAs expanded and more.

There is a lot that was announced, I’ll just keep it brief and if you want to dig in go here and also check out Finn’s take on the remarketing list change.

  • Deadline for migration to Responsive Search Ads extended to August 29, 2022
  • CPM pricing is now available across both image and video ads on the Microsoft Audience Network
  • With multi-asset Audience Ads, you can create up to 16 images, up to 15 short headlines, up to 5 long headlines, and up to 5 descriptions
  • Piloting automated bidding across the Microsoft Audience Network
  • Manage your Audience Ads’ images within Microsoft Advertising Editor
  • Auto-generated remarketing lists releasing this week
  • DSAs are now available in Asia Pacific and Latin American markets, including: Indonesia, Malaysia, India, Philippines, Singapore, Thailand, Vietnam, Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela.
  • New support Exact auto-target URLs for your DSAs
  • Added Ad IDs to the DSA auto-target report
  • Custom events for advertisers using Smart Campaigns and Multi-platform campaigns

Forum discussion at Twitter.

Source: www.seroundtable.com

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Vlog Episode #179: Jaimie Clark vs Jon Clark

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Jaimie Clark vs Jon Clark - Who Is A Better SEO

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies.

In any event I first pinned them against each other in a game of SEO trivia – guess who won?

The trivia questions featured answers with Matt Cutts, Vanessa Fox, Panda vs Penguin, disavow files, Medic updates, new queries, John Mueller, Danny Sullivan, Gary Illyes, Ginny Marvin, Daniel Waisberg, Paul Haahr, Urchin, Android, YouTube, Fitbit, Apple, title links vs title tags, authorship, domain authority, RankBrain, EAT, YMYL, and more.

Hope you enjoyed this one, it was a lot of fun for me at least. But in part two we get into the real interview.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Source: www.seroundtable.com

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