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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended, auto-generated remarketing lists, you can manage images for your Audience Ads within the Editor tool, DSAs expanded and more.

There is a lot that was announced, I’ll just keep it brief and if you want to dig in go here and also check out Finn’s take on the remarketing list change.

  • Deadline for migration to Responsive Search Ads extended to August 29, 2022
  • CPM pricing is now available across both image and video ads on the Microsoft Audience Network
  • With multi-asset Audience Ads, you can create up to 16 images, up to 15 short headlines, up to 5 long headlines, and up to 5 descriptions
  • Piloting automated bidding across the Microsoft Audience Network
  • Manage your Audience Ads’ images within Microsoft Advertising Editor
  • Auto-generated remarketing lists releasing this week
  • DSAs are now available in Asia Pacific and Latin American markets, including: Indonesia, Malaysia, India, Philippines, Singapore, Thailand, Vietnam, Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela.
  • New support Exact auto-target URLs for your DSAs
  • Added Ad IDs to the DSA auto-target report
  • Custom events for advertisers using Smart Campaigns and Multi-platform campaigns

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Does Not Rotate Its Search Index

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Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is gone, then it comes back – is there an index rotation?

The answer is no, Google does not rotate its index.

Here was the question “Is it true that Google rotates indexed pages? Because the site I’m working on is rotating on indexed pages. Like for example, page A is indexed on Monday through Thursday, but not indexed Friday through Sunday.”

Lizzi from Google said “Okay. So the answer is real quick. No, this is not true. We are not rotating the index based off of days of the week.”

They don’t rotate the index based off of anything, even day of week actually.

This was asked at the 9:56 mark:

Forum discussion at Twitter.



Source: www.seroundtable.com

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