SEARCHENGINES
Daily Search Forum Recap: September 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said site quality issues are not necessarily technical issues but rather issues users find to be problematic with your website. Google is testing highlighting text also in people also ask boxes. Google said just don’t make your cookie consent banners annoying. Google is testing a new image thumbnail placement in the top stories. Google said there is no percentage of no indexed pages that is specifically bad.
Search Engine Roundtable Stories:
Other Great Search Threads:
- FYI – the international targeting tool in Search Console will be deprecated after September 22. If you want to take a look at the hreflang reports, it would be good to download those as, John Mueller on Twitter
- Do you really need robots meta tags? In this episode of #AskGooglebot, @JohnMu explains what robot meta tags are and why you might use them. Watch it here., Google Search Central on Twitter
- Google shuttering Goggle surveys, Greg Sterling on Twitter
- I’m seeing the most recent GBP post show up in the overview where the photos are. All posts show up much lower on the profile. Looks like if your most recent post is old, you don’t get it highlighted. Another reason t, Tricia Clements on Twitter
- I’m tempted to leave this joke-tweet uncommented, but yes, it is a joke. There is no H3ageddon., John Mueller on Twitter
- Lol, sorry :-). No, this is not a new official SEO guideline or recommendation, it’s just random banter on the web. I’m just trying to cause a crash in the, John Mueller on Twitter
- Quick update on the AIOSEO Plugin redirect situation from August. The plugin was finally updated. Users can still redirect all 404s, which is NOT what you should be doing, but they placed it under an ‘Advanced Settings’ menu w, Glenn Gabe on Twitter
- Sometimes even when you’re searching for something, the search result just screams “bad SEO” and I’m torn between visiting or explicitly not visiting because of that., John Mueller on Twitter
- Microsoft Releases Windows 11 2022 Update, WebmasterWorld
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- 10-Step Guide to Effective Healthcare SEO, Semrush
- 5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy, DAC
- Automatically extract concepts and keywords from a text Part II, Oncrawl
- How To Make Your SEO Résumé Rank, Leverable SEO
- Is Infinite Scroll Bad for Your SEO?, seoClarity
- Product identifiers like SKU and GTIN are essential for ecommerce SEO, Yoast
- The Importance of Videos in B2B Marketing, Pure Visibility
- Writing high-impact internal SEO reports, WTF is SEO?
- Yoast WooCommerce SEO 15.2: A new product identifier check, Yoast
- E-commerce SEO: The Beginner’s Guide, Ahrefs
- eBook: How Betting Brands Can Use Google’s New Features to Win FTDs, Receptional
- How to know good SEO advice from bad: SERP’s Up SEO Podcast, Wix SEO Hub
- Visibility Leaders – Retail Content in Google, SISTRIX
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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