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E-A-T – Google Adds Experience To Revised Search Quality Raters Guidelines

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Google May Update The Webmaster Guidelines In 2022

The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.

Adding an E, led to the document getting 9-pages bigger, the PDF document is now 176-page PDF from 167-page PDF in July 2022, from 172 pages in 2021 and 175 pages in 2020.

What Changed In The Document

Here is what changed, mostly based on the final page of the revised PDF that documents the changes:

  • Double-E-A-T – adding the experience topics to the PDF is the big one (more on “experience” below).
  • Google also “broadly refreshed concepts and rating criteria in “Part 1: Page Quality Guideline” to be more explicitly applicable to all types of websites and content creation models.
  • Clarified guidance on “Finding Who is Responsible for the Website and Who Created the Content on the Page” for different webpage types.
  • Added summary table with the top “Page Quality Considerations” involved in PQ (Page Quality) rating, which carry through to each PQ rating section (Lowest to Highest)
  • Refined/expanded guidance on the following core pillars of Page Quality Rating:
    • Main Content Quality
    • Reputation for Websites and Content Creators
    • Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)
  • Reordered PQ rating sections from Lowest to Highest; streamlined transitions
    between these sections; de-duped existing guidance and examples as appropriate
  • Added more guidance and clarifications to sections: “Pages with Error Messages
    or No MC”, “Forums and Q&A Pages”, and “Page Quality Rating FAQs.”
  • Reformatted lists of concepts and examples into tables (throughout/as appropriate)
  • Minor changes throughout (updated language, examples, and explanations for
    consistency across sections; removed outdated examples; fixed typos; etc.)

Previous Quality Rater Guidelines

Here are the previous versions, compared to the live version:

More On Experience in E-E-A-T

As I covered on Search Engine Land yesterday, Google said experience adds another level of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that “content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?” Google explained that there are “some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”

Google shared this example, “if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.”

Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, “trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”

But how does “experience” differ from “expertise?” Google said, “pages that share first-hand life experience on clear YMYL topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts.”

“Pages on YMYL topics can be created for a wide variety of different purposes,” Google wrote. “If the purpose of a page on a clear YMYL topic is to give information or offer advice, a high level of expertise may be required for the page to be trustworthy. However, sometimes pages on YMYL topics are created to share personal experiences, often regarding difficult life challenges. People turn to each other in times of need to share their own experience, seek comfort or inspiration, and learn from others. Factual information from experts and authoritative sources may not satisfy this need,” Google explained.

Here is the diagram Google created to illustrate this on page 26 of the PDF:

click for full size

Change Log

Here is the changelog of sorts from Google (click to enlarge):

click for full size

Lily Ray did a much deeper dive in her story at Search Engine Land.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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