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Fabrice Canel On Sitemaps & Next Big Thing In Search

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Fabrice Canel Large 3

In part one, we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into the concern around content generation through generative AI tools and IndexNow. Then in the final part, we spoke about sitemaps and

While IndexNow is the best way to submit changes to search engines, sitemaps are more of a delicate mechanism for search engines. Sitemaps help Bing get a snapshot of what you think are the most important pages on your site.

He spoke about a study they did on XML sitemaps, which we published over here. He spoke about some of the adoption of sitemaps and how people get the lastmod date incorrectly. A lot of people get this wrong and it is why some search engines, like Google, do not trust that date. Bing might also not trust the lastmod date on your XML sitemap if you keep getting it wrong.

The future is to make indexing content in a more efficient way, through IndexNow. It is how Bing defines crawl efficiency.

Fabrice said there is a study that said 40% of the internet traffic is bot traffic and Fabrice wants to reduce that to almost zero through IndexNow.

He said machine learning helps Bing a lot know when developers implement IndexNow or Sitemaps incorrectly. So they have mechanisms in place to validate those. Bing Webmaster Tools will improve the sitemaps tool to report on sitemaps and discovery features, maybe it was this announcement?

Fabrice thinks the next big thing in search is AI, big data mining, a big understanding of things, and really satisfying the user. We are in the infancy of this stage now and it is exciting times.

You can follow Fabrice Canel on Twitter @facan or on LinkedIn.


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Forum discussion at YouTube.



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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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