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Google Posts Revised Site Name Questions & Resources Thread

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With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, resources, support and timelines on the whole Google Search site name bit in the Google Webmaster Help forums.

This was posted by John Mueller of Google but also Danny Sullivan of Google is active in these threads.

Here is the revised post – you can compare it to the old one from May over here. I’ll copy the revised one here, just in case one day it goes missing:

Site names timeline

  • October 2022: Site names for the domain level were introduced for mobile search results for English, French, German and Japanese.
  • April 2023: Site names were added for desktop for the same set of languages. Later in this month, we also released an update to how our system selected site names.
  • May 2023: Site names support was added on the subdomain level for the same set of languages and on mobile search results only.
  • July 2023: Site names support was added on the subdomain level for the same set of languages for desktop search results. We also released a further improvement in how our system selects site names and updated our documentation. See our blog post for more.

Resources & Support

Provide a site name to Google Search is our guidance about how to help us understand what site name to show for your site. We encourage you to review that guidance to resolve any issues, especially the troubleshooting section.

If you have followed that guidance and still aren’t seeing your preferred site name, feel free to share your situation below. In particular, provide your site’s home page URL, the site name you expected to see and the site name you actually see.

Please note: We do not use reports in this thread to make specific changes for particular sites. Instead, we use the reports to understand how to make general improvements to our system that generates site names.

FAQ

Below are some questions we’ve had. We may add to these over time.

Q: Why is my URL is showing instead of a site name?

A: If your URL is showing rather than a site name, this doesn’t represent an error but instead that our systems aren’t confident enough to show a site name for your site. This can be for a variety of reasons and might change over time. Consult our guidance and ensure you’re making use of your preferred site name in the areas that help us determine this.

Q: Why is my site that’s in a subdirectory is not showing my preferred site name?

A: Site names are not supported for subdirectories (for example, https://example.com/news is a subdirectory-level home page and cannot have its own site name). See our technical guidance for more.

Q: Why is my site name on my home page not appearing on or is different from what shows for my internal pages?

A: This is a known issue in some cases that we’re working to address. Please see our documentation for more.

I figured some of you would want to see this thread.

Forum discussion at Google Webmaster Help forums.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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