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Google Adds Health & Safety And Sustainability To Hotel Knowledge Panels

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Google Adds Health & Safety And Sustainability To Hotel Knowledge Panels

Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel landing pages in the Google hotel search results but now it can show directly in Google Search.

Lluc B. Penycate noticed this and shared a screenshot of this on Twitter. He said, “New design for hotels in the Knowledge Panel displays prominently Health & Safety and Sustainability attributes.” Personally, I tried to replicate this but I do not yet see it, so maybe Google is testing this or maybe Google has just begun to roll it out:

Do any of you see it?

Here are more screenshots:

Google said “many hotels and vacation rentals are taking additional measures to ensure the safety of guests in response to COVID-19. Now when you search for a place to stay on google.com/travel and view a specific property, you may see a tip when additional health and safety precautions, like enhanced cleaning, are being taken. Tap on the “About” tab to see the full list.”

Google said it is working with hotels and vacation rental providers, as well as industry associations, to add more health and safety information to the results you see. “If you’re a hotel owner, verify your business using Google My Business, and let guests know what measures you’re taking to keep them safe by adding health and safety attributes to your Business Profile,” Google wrote.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Says Google Search Handles marquee Tags Appropriately

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Google Marquee Lights

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.

I assume it means Google can read the text within the marquee HTML tag.

The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.

Google even has this long standing marquee tag new easter egg that looks like this:

Google Marquee Easter Egg

Here are some funny comments in the LinkedIn thread:

Linkedin Comments

Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”

Forum discussion at LinkedIn.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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Most SEOs Won’t Recommend Using AI To Write Content

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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