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Google Ad Extensions Now Assets & New Streamlined Google Ads Tools

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Google Ads Adds New Way To Create Custom Columns

Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.”

Assets

No longer will Google call them Google ad extensions, they are now known as Google ad assets. Google said “ad extensions will now be called assets to better align with this evolved identity.”

Assets are content pieces that make up your ad with useful business information—giving people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information, and more that come together to make up the eventual ad format that is shown to a user.

Assets include lead form assets, call assets, price assets, promotion assets, location assets, app assets, image assets, sitelink assets, callout assets, structured snippet assets and more.

New Streamlined Google Ads Tools

Now you can manage your ads and assets in the same step, not in separate steps of the campaign creation process. You can find this in the same step when you create a Search or Performance Max campaign.

As you create assets and apply them to your campaign, the Google Ads preview tool will automatically update so you can see them in the context of your ad. Google Ads will now also recommend assets based on your chosen campaign goal. Google said that “any assets you create as part of this new workflow will also be available when you work on other campaigns and ad groups.”

Here is a GIF of the apply assets like sitelinks as you create a responsive search ad process:

This update will be rolling out in the coming weeks.

In the new “Ads & assets” menu, the “Assets” page will provide reporting for all of the assets across your account. You can see headlines and descriptions in the “Asset” table view, while the “Association” table view will show assets like images and prices.

You can also see how your creative assets perform at the account, campaign and ad group levels.

Here is a GIF unified performance reporting for assets:

Unified reporting in the “Assets” page will roll out over the coming weeks for all campaign types that previously supported ad extensions.

Finally, the combinations report will show you the assets like sitelinks, callouts, and images alongside your headlines and descriptions. “With this view, it will be easier to review and make informed decisions about your creative as a whole,” Google said.

Here is a GIF of the Combinations report showing assets:

The updated combinations report will roll out in the next few months.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Ads Now Supports Account-Level Negative Keywords

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Google Negative Keywords Ads

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-level negative keywords are here! This is big.”

The Google help document on negative keywords has a new section that reads, “Account-level negative keywords.”

When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.

You can create a single, account-level list of negative keywords in your Google Ads account settings. In your “Account Settings,” you’ll find the “Negative keywords” section. When you click on this section, you can begin creating your negative keywords list.

You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the “Negative keywords” section of your “Account Settings” in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account. Learn more about account-level negative keywords.

Here is a screenshot of this setting, where Nils Rooijmans explained, “Google is rolling out this feature in most of my accounts right now.”

click for full size

11 months ago, Ginny Marvin, the Google Ads Liaison said, Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”

And now we got them.

Bit more history:

And some reaction on this:

Forum discussion at Twitter and LinkedIn.

Update: The Google Ads Liaison has now posted about this on Twitter:



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Google Says Google Search Handles marquee Tags Appropriately

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Google Marquee Lights

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.

I assume it means Google can read the text within the marquee HTML tag.

The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.

Google even has this long standing marquee tag new easter egg that looks like this:

Google Marquee Easter Egg

Here are some funny comments in the LinkedIn thread:

Linkedin Comments

Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”

Forum discussion at LinkedIn.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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