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Google Ad Extensions Now Assets & New Streamlined Google Ads Tools

Published

2 years ago

September 19, 2022

Google Ads Adds New Way To Create Custom Columns

Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.”

Assets

No longer will Google call them Google ad extensions, they are now known as Google ad assets. Google said “ad extensions will now be called assets to better align with this evolved identity.”

Assets are content pieces that make up your ad with useful business information—giving people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information, and more that come together to make up the eventual ad format that is shown to a user.

Assets include lead form assets, call assets, price assets, promotion assets, location assets, app assets, image assets, sitelink assets, callout assets, structured snippet assets and more.

Hi Julia, There’s no change to how assets (fka extensions) can be associated. So you’ll still be able to have (and associate) account and campaign level assets.

— AdsLiaison (@adsliaison) September 15, 2022

New Streamlined Google Ads Tools

Now you can manage your ads and assets in the same step, not in separate steps of the campaign creation process. You can find this in the same step when you create a Search or Performance Max campaign.

As you create assets and apply them to your campaign, the Google Ads preview tool will automatically update so you can see them in the context of your ad. Google Ads will now also recommend assets based on your chosen campaign goal. Google said that “any assets you create as part of this new workflow will also be available when you work on other campaigns and ad groups.”

Here is a GIF of the apply assets like sitelinks as you create a responsive search ad process:

Google Ad Extensions Now Assets New Streamlined Google Ads

This update will be rolling out in the coming weeks.

In the new “Ads & assets” menu, the “Assets” page will provide reporting for all of the assets across your account. You can see headlines and descriptions in the “Asset” table view, while the “Association” table view will show assets like images and prices.

You can also see how your creative assets perform at the account, campaign and ad group levels.

Here is a GIF unified performance reporting for assets:

1663566612 192 Google Ad Extensions Now Assets New Streamlined Google Ads

Unified reporting in the “Assets” page will roll out over the coming weeks for all campaign types that previously supported ad extensions.

Finally, the combinations report will show you the assets like sitelinks, callouts, and images alongside your headlines and descriptions. “With this view, it will be easier to review and make informed decisions about your creative as a whole,” Google said.

Here is a GIF of the Combinations report showing assets:

1663566612 153 Google Ad Extensions Now Assets New Streamlined Google Ads

The updated combinations report will roll out in the next few months.

🌟Starting today, we’re rolling out new workflows & reports for Search & PMax ads.
With this update, extensions are now simply called assets, and you’ll be able to set them up in a single ad creation step. Pus… 1/3

— AdsLiaison (@adsliaison) September 15, 2022

3/3 Lastly, the combinations report will now show assets like sitelinks along with headlines and descriptions to provide a more holistic view of top performing combinations. Learn more: https://t.co/IwKWsSOkzY

— AdsLiaison (@adsliaison) September 15, 2022

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Ads assets Extensions Google Streamlined Tools

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Daily Search Forum Recap: October 3, 2024

Published

16 hours ago

October 4, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.

Search Engine Roundtable Stories:

Record-Breaking Google Search Ranking Volatility Continues Into October

Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided…

Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot.

Google Testing Search Instead For Section

Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version.

Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

Google Ads With Images & Map Carousel

Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.

Happy 14th Birthday BingBot

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling…

Google Atlanta Poolside View

Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think… So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that.

Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Programming Note: Rosh Hashanah 5785

Published

2 days ago

October 3, 2024

Entireweb News Bot

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

There will be stories posted each day, all of them were pre-written before the holiday and scheduled to be posted. I will be completely offline, so any social media posts or anything coming from this site, or my social channels are all scheduled beforehand.

I apologize for any spammy comments that slip through while should note while I am offline, I will do my best to catch up late Saturday night after nightfall.

If there are any Google algorithm updates or big news that I miss, I will catch up on them in the coming days.

Thank you all for reading, commenting, and sharing every day – I appreciate it.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

I wanted to wish all my Jewish readers a happy, healthy, successful, and sweet new year! I wish all my readers a happy, healthy, and successful remainder of the year.

There will be a lot of days this month when I am offline for Jewish holidays – so brace yourself.

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Daily Search Forum Recap: October 1, 2024

Published

3 days ago

October 2, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console performance report filters now stick. Google Ads had an outage earlier this morning that it is working to fully restore. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites.

Search Engine Roundtable Stories:

Sticky Google Search Console Performance Report Filters

Google has updated its performance reports in Google Search Console to have the filters you set, stick. Meaning, the next time you go back to the report, it should be where you left it, with all the filters you set. You can of course reset the filters and start from scratch with the click of a button that reads, “reset filters.”

Google Ads Outage This Morning Being Restored

Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.

Google: Don’t Use Generic Server / CMS Holding Pages For New Sites

John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.”

Google Again On When To Use Noindex Or Canonical (Or Both)

Google’s John Mueller was asked about if it is still okay to use noindex and canonicals at the same time and when to use one or the other. This is a topic we covered several times here over the years but I spotted a new Reddit thread with John’s comments on it, so I figured I’d resurrect this topic.

Bing Search Getting Dates/Times Wrong In Search Results Too?

We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes.

Made On YouTube Event In NYC

Google hosted in their New York City office a Made On YouTube event. It seemed to host a number of high-profile YouTubers, plus some upcoming YouTubers. For some reason, I was not invited. Anyway, I spotted this photo, and more, including videos, on Sussan Mourard’s Instagram feed.