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Google Ad Extensions Now Assets & New Streamlined Google Ads Tools

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Google Ads Adds New Way To Create Custom Columns

Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.”

Assets

No longer will Google call them Google ad extensions, they are now known as Google ad assets. Google said “ad extensions will now be called assets to better align with this evolved identity.”

Assets are content pieces that make up your ad with useful business information—giving people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information, and more that come together to make up the eventual ad format that is shown to a user.

Assets include lead form assets, call assets, price assets, promotion assets, location assets, app assets, image assets, sitelink assets, callout assets, structured snippet assets and more.

New Streamlined Google Ads Tools

Now you can manage your ads and assets in the same step, not in separate steps of the campaign creation process. You can find this in the same step when you create a Search or Performance Max campaign.

As you create assets and apply them to your campaign, the Google Ads preview tool will automatically update so you can see them in the context of your ad. Google Ads will now also recommend assets based on your chosen campaign goal. Google said that “any assets you create as part of this new workflow will also be available when you work on other campaigns and ad groups.”

Here is a GIF of the apply assets like sitelinks as you create a responsive search ad process:

Google Ad Extensions Now Assets New Streamlined Google Ads

This update will be rolling out in the coming weeks.

In the new “Ads & assets” menu, the “Assets” page will provide reporting for all of the assets across your account. You can see headlines and descriptions in the “Asset” table view, while the “Association” table view will show assets like images and prices.

You can also see how your creative assets perform at the account, campaign and ad group levels.

Here is a GIF unified performance reporting for assets:

1663566612 192 Google Ad Extensions Now Assets New Streamlined Google Ads

Unified reporting in the “Assets” page will roll out over the coming weeks for all campaign types that previously supported ad extensions.

Finally, the combinations report will show you the assets like sitelinks, callouts, and images alongside your headlines and descriptions. “With this view, it will be easier to review and make informed decisions about your creative as a whole,” Google said.

Here is a GIF of the Combinations report showing assets:

1663566612 153 Google Ad Extensions Now Assets New Streamlined Google Ads

The updated combinations report will roll out in the next few months.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Daily Search Forum Recap: June 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing description overlays on local photos in the Google local pack. Microsoft Bing is testing black review stars. Google said we should not let Googlebot crawl action URLs. Google is testing larger fonts for the snippet title link and smaller fonts for the site links. Google updated GA4 attribution models to associate conversions better to paid search campaigns. Reminder, I am offline today and this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search


    Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.”

  • Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks


    Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

  • Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)


    Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.”

  • Bing Tests Black Review Stars In Search Results


    Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

  • Google Local Pack Photos With Labels


    Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

  • I’m Feeling Lucky Notebooks At Google


    Here are some colorful notebooks that say “I’m Feeling Lucky” that were spotted at the GooglePlex, the Google office in Mountain View.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Daily Search Forum Recap: June 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Yesterday I interviewed Google’s Elizabeth Tucker about the core update, the old helpful content update, Reddit, AI Overviews and the Google Search leak. Google now supports return policy markup at the organization level. Google Maps is testing QR codes in Business Profile listings. Google Ads will ad a new optional verification method. Google is testing shaded site names and favicons in the search results. Google has drop the home activities cards from its search results. As a reminder, I am offline today, this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update


    Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews. Heck, I even made a comment about Reddit ruling the Google Search results.

  • Google Adds Return Policy Structured Data Support To Organization Level


    Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level. Last year Google began supporting return policies in structured data but at the individual product level – now it is also supported at the organization level.

  • Google Home Activity Removed From Search


    Google Search no longer shows home activities after launching the feature just under four years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no longer appears in Google Search results.”

  • Google Maps Tests QR Codes On Business Profiles


    Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).

  • Google Ads Adding New Optional Verification This Month


    Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly.

  • Google Tests Shaded Site Name & Favicon For Search Results


    Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?

  • Giant Spinning Rock At Google


    At the Google visitor center they have this giant spinning rock. This rock is mounted on this device that slowly spins it in circles.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Programming Note: Offline For Shavuot 5784

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Synagogue Green Flowers

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

I will be completely offline, so any social media posts, tweets, or anything coming from this site, or my social channels are all scheduled beforehand.

I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online. If a core update happens, I will also catch up on that when I get back. There also won’t be the It’s New daily podcast on those days.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

For more on this holiday, check out Wikipedia.

For all those celebrating the holiday – have a good one and I’ll be back late Thursday night.

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