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Google Ads Editor Redesign In Version 2.1

Published

2 years ago

July 9, 2022

Next Version Of Google Ads Editor To Gain Performance Max Campaigns

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison on Twitter who said version 2.1 is now out.

Here is the redesign first spotted by Boris Beceric on Twitter who wrote “Google Ads Editor just got a major upgrade.” He shared this screenshot of the new look:

Ginny explained you can open this new page in the Ads Editor by going to Settings. There you can now choose to open Google Ads Editor on the Overview page, the Campaigns table or the view that was showing the last time you closed Editor. This screenshot above is the new overview page.

Version 2.0 of Google Ads Editor was released in March.

What else is new with 2.1?

Overview recommendation cards

New overview cards are now available for:

Top recommendations
Asset performance
Asset group status

Table header recommendations

Editor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.

Primary Display Status

The Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.

Recommendations

Added support has been added for more recommendation types, including:

Create a Local campaign
Set a target ROAS to capture upcoming traffic increases
Set a target CPA
Upgrade your Local campaigns to Performance Max
Use Display Expansion

Warning dialogue for cross-account copy and paste

Editor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.

Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.

Validate aligned budget or bid strategy

To prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.

In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.

Video-Drive conversions campaigns with shopping

Editor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.

Final URL expansion

Added support for “Final URL expansion” setting in Performance Max campaigns.

Initial view on start-up

Editor now allows you to specify one of the following views when a new window opens:

Overview
Campaigns
The view shown when Editor was previously closed

Global offers

In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:

Make the country of sale optional (you can allow it to be empty or be cleared if it’s not empty)
Include support for an optional feed label

Lead form: custom questions, age question

In lead form extensions, Editor now supports custom (free-form text) questions, rather than limiting to a predefined set of questions.
Editor now allows any age between 18 and 65 for the “Are you over X years of age?” question. Previously, this was limited to 3 options: 18, 21, and 25.

Lead form extensions at account level

Editor now allows attaching lead form extensions at the account level, and disabling them at the campaign level. Previously, they could only be attached at the campaign level.

Budget Explorer

Editor now provides 3 possible budgets when making suggestions in the edit pane, including potential stats improvements. If a campaign or shared budget has a budget-raising recommendation associated with it, the budget editing dialog will now show 3 pre-computed budget points with stats and will automatically compute stats for a manually entered budget.

Deprecated features

Remove deprecated recommendation

“Include Display Network” option is no longer available for standard Shopping campaigns. It’s always set to “Disabled”.

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Ads editor Google redesign Version

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SEARCHENGINES

Daily Search Forum Recap: October 3, 2024

Published

8 hours ago

October 4, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.

Search Engine Roundtable Stories:

Record-Breaking Google Search Ranking Volatility Continues Into October

Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided…

Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot.

Google Testing Search Instead For Section

Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version.

Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

Google Ads With Images & Map Carousel

Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.

Happy 14th Birthday BingBot

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling…

Google Atlanta Poolside View

Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think… So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that.

Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Programming Note: Rosh Hashanah 5785

Published

1 day ago

October 3, 2024

Entireweb News Bot

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

There will be stories posted each day, all of them were pre-written before the holiday and scheduled to be posted. I will be completely offline, so any social media posts or anything coming from this site, or my social channels are all scheduled beforehand.

I apologize for any spammy comments that slip through while should note while I am offline, I will do my best to catch up late Saturday night after nightfall.

If there are any Google algorithm updates or big news that I miss, I will catch up on them in the coming days.

Thank you all for reading, commenting, and sharing every day – I appreciate it.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

I wanted to wish all my Jewish readers a happy, healthy, successful, and sweet new year! I wish all my readers a happy, healthy, and successful remainder of the year.

There will be a lot of days this month when I am offline for Jewish holidays – so brace yourself.

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Daily Search Forum Recap: October 1, 2024

Published

3 days ago

October 2, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console performance report filters now stick. Google Ads had an outage earlier this morning that it is working to fully restore. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites.

Search Engine Roundtable Stories:

Sticky Google Search Console Performance Report Filters

Google has updated its performance reports in Google Search Console to have the filters you set, stick. Meaning, the next time you go back to the report, it should be where you left it, with all the filters you set. You can of course reset the filters and start from scratch with the click of a button that reads, “reset filters.”

Google Ads Outage This Morning Being Restored

Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.

Google: Don’t Use Generic Server / CMS Holding Pages For New Sites

John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.”

Google Again On When To Use Noindex Or Canonical (Or Both)

Google’s John Mueller was asked about if it is still okay to use noindex and canonicals at the same time and when to use one or the other. This is a topic we covered several times here over the years but I spotted a new Reddit thread with John’s comments on it, so I figured I’d resurrect this topic.

Bing Search Getting Dates/Times Wrong In Search Results Too?

We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes.

Made On YouTube Event In NYC

Google hosted in their New York City office a Made On YouTube event. It seemed to host a number of high-profile YouTubers, plus some upcoming YouTubers. For some reason, I was not invited. Anyway, I spotted this photo, and more, including videos, on Sussan Mourard’s Instagram feed.