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Google Ads Editor Redesign In Version 2.1

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Next Version Of Google Ads Editor To Gain Performance Max Campaigns

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison on Twitter who said version 2.1 is now out.

Here is the redesign first spotted by Boris Beceric on Twitter who wrote “Google Ads Editor just got a major upgrade.” He shared this screenshot of the new look:

click for full size

Ginny explained you can open this new page in the Ads Editor by going to Settings. There you can now choose to open Google Ads Editor on the Overview page, the Campaigns table or the view that was showing the last time you closed Editor. This screenshot above is the new overview page.

Version 2.0 of Google Ads Editor was released in March.

What else is new with 2.1?

Overview recommendation cards

New overview cards are now available for:

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  • Top recommendations
  • Asset performance
  • Asset group status

Table header recommendations

Editor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.

Primary Display Status

The Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.

Recommendations

Added support has been added for more recommendation types, including:

  • Create a Local campaign
  • Set a target ROAS to capture upcoming traffic increases
  • Set a target CPA
  • Upgrade your Local campaigns to Performance Max
  • Use Display Expansion

Warning dialogue for cross-account copy and paste

Editor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.

Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.

Validate aligned budget or bid strategy

To prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.

In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.

Video-Drive conversions campaigns with shopping

Editor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.

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Final URL expansion

Added support for “Final URL expansion” setting in Performance Max campaigns.

Initial view on start-up

Editor now allows you to specify one of the following views when a new window opens:

  • Overview
  • Campaigns
  • The view shown when Editor was previously closed

Global offers

In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:

  • Make the country of sale optional (you can allow it to be empty or be cleared if it’s not empty)
  • Include support for an optional feed label

Lead form: custom questions, age question

  • In lead form extensions, Editor now supports custom (free-form text) questions, rather than limiting to a predefined set of questions.
  • Editor now allows any age between 18 and 65 for the “Are you over X years of age?” question. Previously, this was limited to 3 options: 18, 21, and 25.

Lead form extensions at account level

Editor now allows attaching lead form extensions at the account level, and disabling them at the campaign level. Previously, they could only be attached at the campaign level.

Budget Explorer

Editor now provides 3 possible budgets when making suggestions in the edit pane, including potential stats improvements. If a campaign or shared budget has a budget-raising recommendation associated with it, the budget editing dialog will now show 3 pre-computed budget points with stats and will automatically compute stats for a manually entered budget.

Deprecated features

Remove deprecated recommendation

“Include Display Network” option is no longer available for standard Shopping campaigns. It’s always set to “Disabled”.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

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Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Early Signs Of Another Google Search Ranking Update On February 28/29

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Google Logo Ranking Rocks Falling

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.

Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.

Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.

So what are we seeing related to this possible unconfirmed Google Search update?

Google Tracking Tools:

Let’s start with what the tools are showing:

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SERPmetrics:

Serpmetrics

Semrush:

Semrush

Accuranker:

Accuranker

Mangools:

Mangools

SimilarWeb:

Similarweb

Mozcast:

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Mozcast

Advanced Web Rankings:

Advancedwebranking

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

Some of the tools have not yet updated for the day, so I may come back here to update them later.

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SEO Chatter

The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:

Had a week (again) of amazing conversions – today, just dropped like a rock…here we go.

Anyone else experiencing low Traffic today??

Awful today. After 2 reasonable days

Yes. This week has been horrendous since Monday. I’ve hit the lowest low since September.

Google traffic was better than usual on Sunday and Monday, normally traffic is almost dead from Saturday to Monday. Today, however, things are looking bad. Google traffic so far is significantly lower than usual on a Tuesday. This back and forth is really getting on my nerves.

On Sunday I also noticed uphill traffic, then today when I woke up it was -20% and now -7%. They just move a paa higher or lower and the traffic suffers

Same here…Sunday and Monday very strong traffic. Tuesday off a cliff again. USA traffic is -22% at 4:30pm. The question is, when traffic is high is it converting?

Yesterday was a miserable day for me, as I expected. -43% compared to Sunday and Monday. Sistrix shows a drop of 5.1% for my website in its visibility index today. A look on my direct competitors shows that they have been hit even harder. Other websites that I monitor have also fallen sharply.

Maybe whatever rolled out over the past weekend reverted in some way?

Forum discussion at WebmasterWorld.

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Daily Search Forum Recap: February 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s local pack dropped the ability to see more results, for 16+ hours. Google Search’s travel/hotel listings are being hijacked in the EU regions. Google Analytics 4 now has a new default Google Ads report. Google Ads now color codes the limited by budget status. Microsoft wanted to sell Bing Search to Apple but Apple said it had quality issues, Google said.

Search Engine Roundtable Stories:


  • Google Drops Link To See More Local Results From Search Results


    Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last night around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue.

  • Google Europe Search Hijacking Bug With TripAdvisor, Booking, Hotel.com & More


    Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.


  • Report: Microsoft Tried Selling Bing To Apple But Search Quality Issues Held It Back


    According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well.

  • Google Analytics Adds New Default Google Ads Report


    Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.

  • Google Ads Limited By Budget Status Now Color Coded


    Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.


  • Google Photos Sprinkle Waffle


    Here is an old photo I just recently found on Instagram but is from way back in 2015. It is of a fancy looking waffle in a Google Photos box, it looks delicious but by now I am sure it is pretty hard to eat.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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