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Google AdSense Sites Management Changes

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Google AdSense is updating the Sites page, where you define which sites you want to monetize using AdSense. The updates are coming on March 20, 2023, and include a redesigned Sites page and some changes to the rules on how site management works.

Google said, “The Sites page is the starting point for anyone who wants to monetize a new site in AdSense. Starting March 20, 2023, we’re redesigning the Sites page to be more user friendly and making some important changes alongside the new look and feel.”

Here is what the update will look like:

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The most noticeable change here is the “approval status” and “ads.txt status” columns, along with the delete icon in a table view.

Going forward, Google said you will only be able to add the following as “sites” in AdSense:

  • Domains (e.g., website.com, website.net)
  • Subdomains whose domain is listed on the public suffix list (e.g., site.appspot.com)
  • Sites that are managed by AdSense platform partners (e.g., site.blogspot.com)

But you won’t be able to add or manage subdomains that are part of an existing site on your Sites page.

Google said that “any existing subdomains in your account that belong to a site will be removed.” “This will not impact ad serving or your earnings,” Google added.

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The blocking controls you set on the subdomains will be moved up to the domain level. “Any existing blocking controls for a subdomain (as defined above) will be promoted to the domain level. For example, if you have blocking controls configured for example.com and subdomain.example.com, the combination of those settings will be applied to example.com,” Google wrote.

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Google Says Don’t Pick Cheap Domain On TLDs Overrun With Spam

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Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forum discussion at Reddit.

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See also  Local Pack Headers: Curious, Overlooked Clues to the Mind of Google
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Google Working On AdSense & Google Analytics 4 Connector

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Writer At Computer Analytics Google Logo

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter:

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Well, we got less than 30 days Google

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See also  Google Updates Guidance On How to Qualify For Discover Traffic
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Menachem Ani On New Google Ads Clients & E-Commerce With Google Ads

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In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads.

Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is from customers who are starting from scratch. He said it is easier to take over a client with an account because they already have data and numbers to work with. I then asked him about red flags about taking on Google Ads clients, and he said things to watch out for, including not giving campaigns enough time to perform. So often they like to do a quick audit of the campaigns prior to taking on the client.

In terms of how much time you need to give a campaign, it varies, it depends on budget and volume. It also can vary on the cost per click, but you need a certain level of conversions and traffic to measure. Sometimes it can take four weeks, and sometimes it can take twelve weeks. During those weeks, you are actively tweaking the campaigns to improve things and make progress.

I asked him if there was a situation where Google Ads was not the right fit for a customer. He said when it comes to lower order value with private label brands, and Google Ads might not be a good fit.

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We then transitioned to talking about all Google is doing around e-commerce and what he is doing to leverage that. He said first thing, do not be resistant to change, adopt it and figure out how to make the new thing work for your clients. We also discussed the confusion between Google Ads, and Google Merchant Center organic versus ads. He gave us a brief history of this and how this is changing.

Menachem also explained when to use Google Shopping Ads versus Performance Max.

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

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