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Google Says An Existing Site Won’t Drop In Rankings Just Because It Uses An Exact Match Domain

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Google Match

Google’s John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. “Changes like that would be due to other reasons,” he added.

In response to John personally not being a fan of these exact match, keyword-rich hyphenated domains, an SEO complained one of his sites dropped. He wrote:

I own www.cbd-uk.com which after the latest rollouts, went from #1 for “cbd uk” to #100+?

This has killed my traffic and sales, and if this continues, will it kill my business too? Surely google isn’t penalizing me because my domain is EMD? This company was started after my father got cancer, which helped him. If this is the case, I need to start again.

John replied, “An existing site isn’t going to drop in ranking just because it uses an EMD. Changes like that would be due to other reasons.”

The conversation goes on, if you want to read it on Mastodon.

John Emd Google Masdtodon Convo

Yea, Google has a legacy exact match domain algorithm update but I wonder how much, if any, it is used these days.

Forum discussion at Mastodon.

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips


For the original iTunes version, click here.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: July 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic ad placement.” Bing is testing a voting feature in search. Google is maybe testing auto-playing video thumbnails. Thumbtack is adding booking links to your Google Business Profiles without you knowing. I also posted my SEO video recap today, so check it out.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: July 11, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also browsed” carousel. Google Business Profiles has new Consumer Alerts. Google is testing thin video search snippets. Google expanded translated results to more languages.


Search Engine Roundtable Stories:


  • Google: SEO Feedback On The Last Core Update Was Really Helpful


    Google’s John Mueller said in a video he posted yesterday that the feedback submitted and Google collected around the March 2024 core update has “been really helpful in evaluations and discussions.” He added the Google teams have “been reviewing with the search quality and ranking teams.”

  • Google Ads: Double Row Carousel Shopping Search Ads


    Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?

  • Google Ads Tests People Also Browsed Carousel


    Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.

  • Google Expands Translated Search Results To More Languages


    Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of of now 21 languages.

  • Google Search Tests Thin Video Snippets


    Google is testing a new video format for its search results in the mobile search results. This test shows thinner video search result snippets with smaller video thumbnails.

  • Google Business Profiles Consumer Alerts Document


    Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions and reviews being removed.

  • Google Math Competition


    Google held a math competition for nearly 200 students at the D.C. office recently. Here is one of many photos from that event that I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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