SEARCHENGINES
Google August 2023 Core Update Is Live

Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out. I will add, this update has not yet been seen as a big update but it has only been about 12 hours since it launched.
Google wrote it, “Released the August 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:
Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) August 22, 2023
We had an unconfirmed update this weekend where SEOs saw some big swings. Who knows, maybe that was some early testing, but I assume Google would say it is unrelated if I asked the company. We report about a lot of unconfirmed Google search ranking updates here.
So far, the update has not made too much movement in the rankings from what I am tracking. There was a lot of chatter with the unconfirmed update but so far, I am seeing not much in the form of new chatter in the past 12-hours or so. Plus the tracking tools are not showing big changes today, compared to yesterday.
We will keep an eye on this update over the coming days and keep you updated on what the SEO community is noticing. But so far, it seems to have started slowly.
Please remember that these updates can take about two weeks to roll out, and sometimes, the changes you see within the first few days are not where things stick. So be patient and wait for the roll-out to complete before panicking.
Google August 2023 Core Update
Here are the most important things that we know right now in short form:
- Name: Google August 2023 Broad Core Update
- Launched: August 22, 2023 at around 1:30 pm ET
- Rollout: It will take about one to two weeks to roll out
- Targets: It looks at all types of content
- Penalty: It is not a penalty, it promotes or rewards great web pages
- Global: This is a global update impacting all regions, in all languages.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
- Discover: Core updates impact Google Discover and other features, also feature snippets and more.
- Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
- Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.
Previous Broad Core Updates
Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.
- March 2023 Core Update: March 15, 2023 through March 28, 2023
- September 2022 Core Update: September 12, 2022 through September 26, 2022
- May 2022 Core Update: May 25, 2022 through June 9, 2022
- November 2021 Core Update: November 17, 2021 through November 30, 2021
- July 2021 Core Update: July 1, 2021 through July 12, 2021
- June 2021 Core Update: June 2, 2021 through June 12, 2021
- December 2020 Core Update: December 3, 2020 through December 16, 2020
- May 2020 Core Update: May 4, 2020 through May 18, 2020
- January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
- September 2019 Core Update: September 24, 2019
- Google June 2019 Core Update: June 3, 2019 through June 8, 2019
SEO Chatter On August 2023 Core Update
Here is some of the chatter around this Google update on Twitter, BlackHatWorld and WebmasterWorld – there is also a ton of comments here on our site:
Pretty Sure the core update was rolling out from a week now.
My global site seeningly has increased traffic from UK time 15.00 this afternoon, say 6 hours ago … we’ll see what transpires.
It is not an update it is moving the cheese we all need to stay calm…
Definitely some movements today
This update had stated few days back, I was about to make a thread update is live but since I didn’t see many people say about it I thought I was wrong. Currently massive traffic fluctuations seen but others could have a different opinion so do share what’s happening
Suddenly 90% of my new product pages are not indexed either, but a month ago almost 90% were indexed.
Hmm… No movements but no traffic. Sound familiar?
Yeah, was about to post this too.
Like the past few core updates, we can see immediate results right after the annoucement.
This time round it’s already past 12 hours since its announcement but there hardly seems any movement.
The ranking has not seen a large fluctuation, you may need to wait a few more days
Nothing yet…
— Donna Rougeau (@donnathecoach) August 23, 2023
no
— Sheikh (@sheikhchille) August 23, 2023
No
— dsvarma (@dsvarma19) August 23, 2023
no
— Sheikh (@sheikhchille) August 23, 2023
no, quite spucky, feels like a ghost train right now
— Enqome (@enqome) August 23, 2023
Typically from midnight to 9 or 10 a.m., I notice some traffic, but today I’ve hardly seen any—like, really none at all.
— Abdelkader (@Abdel_kader8) August 23, 2023
Nothing really serious for now.
— Bolarinwa Olajire (@dejiolajire) August 23, 2023
Not yet
— Pradeep (@pradeepse0) August 23, 2023
I anyone does, they have superpowers
— Pedro Dias (@pedrodias) August 23, 2023
It’s here as predicted by many.
Friendly reminder to be obsessed with humans and what bots think about what humans want.
Be proactive in understanding and influencing human behavior.
Feeding an algorithm what you think it wants makes you reactive. https://t.co/c6tbltPkjA
— Victor Pan 🇹🇼🇺🇲 (@victorpan) August 22, 2023
FINALLY! Google has released a new core update. https://t.co/6HlaSgBxXO
— Dr. Marie Haynes🌱 (@Marie_Haynes) August 22, 2023
The update is finally here! Watch your rankings 👀 https://t.co/hU7KsBQuMk
— Aleyda Solis 🇺🇦 (@aleyda) August 22, 2023
As if the last couple months weren’t already chaotic!
💣💥 🫣 https://t.co/PYiv9do7oK— Kim Doughty (@howdydoughty) August 22, 2023
Here we go! The second one of 2023, just five months since the last update. With so much volatility and everything happening (and some controversy) in the SERPs, it will be interesting to see what this update does! https://t.co/qB6tolJ1L7
— Vlad Rappoport (@vladrpt) August 22, 2023
So there it is 🙂 Good luck everyone! https://t.co/Tf4590LANu
— Olga Zarr SEO (@olgazarr) August 22, 2023
I guess the “Volatility Trackers” had to be right sooner or later🤣 https://t.co/YwK7z8g1MC
— Peter Mindenhall (@PeterMindenhall) August 22, 2023
It’s alive! It’s alive! https://t.co/UDF4IAfXhX pic.twitter.com/G9DbpJeXrO
— Gianluca Fiorelli (@gfiorelli1) August 22, 2023
To all the SEO’s trying to have a summer holiday lolz https://t.co/c5IvlA6haM
— Tom J 🍀 (@WolfofBaldSt) August 22, 2023
Here we go! We’ve been waiting for this one for a while. Stay tuned. 🙂 https://t.co/pZqtTCFug8
— Glenn Gabe (@glenngabe) August 22, 2023
Hold onto your hats…Have a feeling with all the volatility leading up, this could be rough. https://t.co/8msXwPQyFd
— Quentin Aisbett (@QuentinAisbett) August 22, 2023
No joke – I’m actually on a family vacation now. Wrote it up anyway. https://t.co/2YIpv3rF3G
— Barry Schwartz (@rustybrick) August 22, 2023
I am going to stop embedding tweets now since there are so many but I will add tons of people said in their tweets that they predicted this….
Tracking Tools On August 2023 Core Update
Here is what the tracking tools are now showing – most are showing static levels from previous days or lower levels of volatility:
What are you noticing so far with this August 2023 core update?
Forum discussion at Twitter, BlackHatWorld and WebmasterWorld.
SEARCHENGINES
Google Search Ranking Algorithm Volatility Today

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.
Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.
Let’s start with the tools today.
Google Search Volatility Tracking Tools
Cognitive SEO (seems stalled):
Mozcast (normally updates later today):
So most of the tools are showing big changes in the Google Search results.
SEO Chatter
Here is the chatter I am seeing within the SEO community from this site and WebmasterWorld:
Very slow today…
Some wild Ride traffic-wise started the last hours.
I am getting bursts of traffic for a short period of time that makes the gained
traffic while the core update is running return again.
Appears like a fight of Google core algorithm and other ongoing algorithms is going on
and from time to time, some algorithm fires and activates and takes over
and returns the traffic, while other times, another algorithm takes control and smashes the traffic back to low and renders the Google core algorithm useless.
It’s heavy volatile.
and just as the update finished, the results are shuffled again. It’s so disgusting at this point.
I feel like the “December” update has already begun…
Our UK traffic and conversions plummeted within hours of the update finishing.
Yeah we took a big downturn last week, but thought it was Google Manipulation for Black Friday.
But since the update finished, it feels like our sites are offline, especially today.
What are you all seeing?
Is this the end of the reviews update or something new?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google November 2023 Core Update Fully Rolled Out

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal.
Google posted the update was done at 11:32 am ET on November 28, 2023, after it started rolling out on November 2, 2023 at 3:09 PM ET.
This is the longest documented core update rollout, the previous longest core update rollout went to the August 2023 core update took 16 days, this one was 10 days longer. It wasn’t as long as most SEOs thought it would take, but it was the longest rollout of a core update. It was not the longest update in general, the December 2022 helpful content update took 38 days to roll out but it was the longest core update roll out in history.
As a reminder, the October 2023 core update started on October 5, 2023 and completed on October 19, 2023, completing two weeks prior to this November core update rolled out.
Here are the posts on the release times:
The roll-out of the November core update is now complete.https://t.co/geIJA2Bg8g
— Google Search Central (@googlesearchc) November 28, 2023
Documented Volatility For November 2023 Core Update
This update kicked off quickly and was super volatile early on. The chatter within the SEO community was pretty heated throughout – even during the Thanksgiving holiday break. The tools themselves seemed to calm down, even with the reviews update rolling out the following week.
There was some additional chatter in the past 24 hours about massive volatility but the tools are not picking that up and the chatter was not that insane.
The tools themselves shows volatility from November 2nd through November 17th or so. More on that later.
Google November 2023 Core Update Quick Facts:
Here are the most important things that we know right now in short form:
- Name: Google November 2023 Broad Core Update
- Launched: November 2, 2023 at around 3 pm ET
- Rollout: Finished on November 28, 2023 at around 11:30 am ET
- Targets: It looks at all types of content
- Penalty: It is not a penalty, it promotes or rewards great web pages
- Global: This is a global update impacting all regions, in all languages.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
- Discover: Core updates impact Google Discover and other features, also feature snippets and more.
- Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
- Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.
Overlapping Updates: November Core & November Reviews Updates
Unlike with the October core update, we had the October 2023 spam update roll out, where Google said if you are not spamming then you weren’t hit by the spam update, you were hit by the core update.
With a reviews update and a core update, that is a bit harder for Google to say. They are similar updates that can impact similar sites. So there was for sure some confusion between the two. It would be hard to know for sure if your site was hit by the November core update versus the November reviews update unless your site got hit in the first batch of the core update volatility before the reviews update touched down.
Google Tracking Tools On November 2023 Core Update:
Here is what the tools showed over the past month or so with this core and reviews update rollout:
Cognitive SEO (seems stalled):
Previous Broad Core Updates
Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.
- November 2023 Core Update: November 2, 2023 through November 28, 2023
- October 2023 Core Update: October 5, 2023 through October 19, 2023
- August 2023 Core Update: August 22, 2023 through September 7, 2023
- March 2023 Core Update: March 15, 2023 through March 28, 2023
- September 2022 Core Update: September 12, 2022 through September 26, 2022
- May 2022 Core Update: May 25, 2022 through June 9, 2022
- November 2021 Core Update: November 17, 2021 through November 30, 2021
- July 2021 Core Update: July 1, 2021 through July 12, 2021
- June 2021 Core Update: June 2, 2021 through June 12, 2021
- December 2020 Core Update: December 3, 2020 through December 16, 2020
- May 2020 Core Update: May 4, 2020 through May 18, 2020
- January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
- September 2019 Core Update: September 24, 2019
- Google June 2019 Core Update: June 3, 2019 through June 8, 2019
How did you all do? Hope it wasn’t too bad?
Forum discussion at X and WebmasterWorld.
SEARCHENGINES
Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.
Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”
Here are those posts:
I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.
To learn more about these chat modes, read this story.
Forum discussion at X.
-
FACEBOOK6 days ago
Indian Government Warns Facebook, YouTube About Deepfakes, Misinformation Violations
-
MARKETING6 days ago
Whiteboard Friday Recap 2023: AI Edition
-
MARKETING6 days ago
Making the Most of Electronic Resumes (Pro Tips and Tricks)
-
SEARCHENGINES6 days ago
No Estimate To Share For Completion Of Google November Core & Reviews Updates
-
SEO3 days ago
Google Discusses Fixing 404 Errors From Inbound Links
-
MARKETING5 days ago
3 Questions About AI in Content: What? So What? Now What?
-
SEARCHENGINES4 days ago
Google Merchant Center Automatically Creating Promotions
-
SEO6 days ago
Google On Traffic Metric & SEO