Connect with us

SEARCHENGINES

Google August 2023 Core Update Is Live

Published

on

Google August Core Update

Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out. I will add, this update has not yet been seen as a big update but it has only been about 12 hours since it launched.

Google wrote it, “Released the August 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:

We had an unconfirmed update this weekend where SEOs saw some big swings. Who knows, maybe that was some early testing, but I assume Google would say it is unrelated if I asked the company. We report about a lot of unconfirmed Google search ranking updates here.

So far, the update has not made too much movement in the rankings from what I am tracking. There was a lot of chatter with the unconfirmed update but so far, I am seeing not much in the form of new chatter in the past 12-hours or so. Plus the tracking tools are not showing big changes today, compared to yesterday.

Advertisement

We will keep an eye on this update over the coming days and keep you updated on what the SEO community is noticing. But so far, it seems to have started slowly.

Please remember that these updates can take about two weeks to roll out, and sometimes, the changes you see within the first few days are not where things stick. So be patient and wait for the roll-out to complete before panicking.

Google August 2023 Core Update

Here are the most important things that we know right now in short form:

  • Name: Google August 2023 Broad Core Update
  • Launched: August 22, 2023 at around 1:30 pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

SEO Chatter On August 2023 Core Update

Here is some of the chatter around this Google update on Twitter, BlackHatWorld and WebmasterWorld – there is also a ton of comments here on our site:

Pretty Sure the core update was rolling out from a week now.

My global site seeningly has increased traffic from UK time 15.00 this afternoon, say 6 hours ago … we’ll see what transpires.

It is not an update it is moving the cheese we all need to stay calm…

Definitely some movements today

This update had stated few days back, I was about to make a thread update is live but since I didn’t see many people say about it I thought I was wrong. Currently massive traffic fluctuations seen but others could have a different opinion so do share what’s happening

Suddenly 90% of my new product pages are not indexed either, but a month ago almost 90% were indexed.

Hmm… No movements but no traffic. Sound familiar?

Yeah, was about to post this too.

Like the past few core updates, we can see immediate results right after the annoucement.

This time round it’s already past 12 hours since its announcement but there hardly seems any movement.

The ranking has not seen a large fluctuation, you may need to wait a few more days

I am going to stop embedding tweets now since there are so many but I will add tons of people said in their tweets that they predicted this….

Advertisement

Tracking Tools On August 2023 Core Update

Here is what the tracking tools are now showing – most are showing static levels from previous days or lower levels of volatility:

Semrush:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

Accuranker:

click for full size

Mozcast:

Advertisement

click for full size

Cognitive SEO:

click for full size

Algoroo:

click for full size

RankRanger:

click for full size

SERPstat:

click for full size

Wincher:

click for full size

What are you noticing so far with this August 2023 core update?

Advertisement

Forum discussion at Twitter, BlackHatWorld and WebmasterWorld.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Published

on

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion


For the original iTunes version, click here.

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says ranking well in other verticals like shopping, images and others, does not negatively impact your web rankings. Google updated its structured data carousels beta documentation. Google says don’t disallow your internal footer links. Google says there are minimal differences between using a 404 and 410 status code. Google is testing short videos in the search bar. Google is not removing the site command. Bing is testing removing the cache link and the estimated number of search results. Google SGE is testing AI overview tabs. Bing is testing sources across the web AI. Google image search now has pixel-level object segmentation. Google Ad strength is not used in the auction, Google says. Google is testing sticky sponsored labels. Google Ads is also testing people also considered labels in the search ads. Google Ads tests “get phone number” buttons instead of the “call” button. Google released its Merchant Center product data specifications for 2024. Google Maps has a new flow for suggest an edit. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Advertisement

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: April 12, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says indexing systems and algorithm update systems are independent and don’t impact each other. Google clarified its structured data carousel beta to add feature availability and where the markup goes. Google says ranking well in product results, images, etc does not impact how well you rank in web search. Google is testing mentioned in section within the knowledge panels. Google Maps updated its suggest an edit workflow. We have a recap of the Google Search Central Live event in Romania from Mihai. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Search Results Can Be Harmful & Dangerous In Some Cases

Published

on

Google Degrade Robot

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the most part).

When I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a couple of years back, he told a touching story about this topic. He explained that a family member of his was going through a medical issue and that he went to Google Search to find answers. As a VP of Google Search, his goal was to make sure that the Google Search results never led anyone to information that can end up hurting that searcher. That is where EEAT came from, partially, to ensure the search results did no harm and were not dangerous.

Now, we have way too many complaints about the Google search results offering up dangerous and harmful results. Google has responded to some of those saying they are taking in the feedback and will do better in the future. A lot of it stems from Google showing more Reddit results because they say searchers seek it out. But as Steve Jobs use to say, “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.”

Danny Sullivan wrote, “Appreciate the feedback. Aware of these concerns. Have passed them on. Have been talking with the team about them.”

Here are some examples, some we shared before, of Google responding to some of these examples:

Advertisement

It is actually something we spoke about a bit on our daily recap video (a new series) yesterday.

Maybe Google needs to show this warning more often these days when Reddit shows up as Higman points out:

Advertisement

Google No Matches

While Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, while also promising quality improvements time and time again – most SEOs don’t expect much change.

I didn’t embed a ton of examples but I do expect Google to work on this issue and for this to be a thing of the past at some point… I hope…

Advertisement

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS