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Google August 2023 Core Update Is Live

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Google August Core Update

Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out. I will add, this update has not yet been seen as a big update but it has only been about 12 hours since it launched.

Google wrote it, “Released the August 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:

We had an unconfirmed update this weekend where SEOs saw some big swings. Who knows, maybe that was some early testing, but I assume Google would say it is unrelated if I asked the company. We report about a lot of unconfirmed Google search ranking updates here.

So far, the update has not made too much movement in the rankings from what I am tracking. There was a lot of chatter with the unconfirmed update but so far, I am seeing not much in the form of new chatter in the past 12-hours or so. Plus the tracking tools are not showing big changes today, compared to yesterday.

We will keep an eye on this update over the coming days and keep you updated on what the SEO community is noticing. But so far, it seems to have started slowly.

Please remember that these updates can take about two weeks to roll out, and sometimes, the changes you see within the first few days are not where things stick. So be patient and wait for the roll-out to complete before panicking.

Google August 2023 Core Update

Here are the most important things that we know right now in short form:

  • Name: Google August 2023 Broad Core Update
  • Launched: August 22, 2023 at around 1:30 pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

SEO Chatter On August 2023 Core Update

Here is some of the chatter around this Google update on Twitter, BlackHatWorld and WebmasterWorld – there is also a ton of comments here on our site:

Pretty Sure the core update was rolling out from a week now.

My global site seeningly has increased traffic from UK time 15.00 this afternoon, say 6 hours ago … we’ll see what transpires.

It is not an update it is moving the cheese we all need to stay calm…

Definitely some movements today

This update had stated few days back, I was about to make a thread update is live but since I didn’t see many people say about it I thought I was wrong. Currently massive traffic fluctuations seen but others could have a different opinion so do share what’s happening

Suddenly 90% of my new product pages are not indexed either, but a month ago almost 90% were indexed.

Hmm… No movements but no traffic. Sound familiar?

Yeah, was about to post this too.

Like the past few core updates, we can see immediate results right after the annoucement.

This time round it’s already past 12 hours since its announcement but there hardly seems any movement.

The ranking has not seen a large fluctuation, you may need to wait a few more days

I am going to stop embedding tweets now since there are so many but I will add tons of people said in their tweets that they predicted this….

Tracking Tools On August 2023 Core Update

Here is what the tracking tools are now showing – most are showing static levels from previous days or lower levels of volatility:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO:

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Algoroo:

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RankRanger:

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SERPstat:

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Wincher:

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What are you noticing so far with this August 2023 core update?

Forum discussion at Twitter, BlackHatWorld and WebmasterWorld.



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SEARCHENGINES

Daily Search Forum Recap: July 11, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also browsed” carousel. Google Business Profiles has new Consumer Alerts. Google is testing thin video search snippets. Google expanded translated results to more languages.


Search Engine Roundtable Stories:


  • Google: SEO Feedback On The Last Core Update Was Really Helpful


    Google’s John Mueller said in a video he posted yesterday that the feedback submitted and Google collected around the March 2024 core update has “been really helpful in evaluations and discussions.” He added the Google teams have “been reviewing with the search quality and ranking teams.”

  • Google Ads: Double Row Carousel Shopping Search Ads


    Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?

  • Google Ads Tests People Also Browsed Carousel


    Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.

  • Google Expands Translated Search Results To More Languages


    Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of of now 21 languages.

  • Google Search Tests Thin Video Snippets


    Google is testing a new video format for its search results in the mobile search results. This test shows thinner video search result snippets with smaller video thumbnails.

  • Google Business Profiles Consumer Alerts Document


    Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions and reviews being removed.

  • Google Math Competition


    Google held a math competition for nearly 200 students at the D.C. office recently. Here is one of many photos from that event that I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: July 10, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google volatility tracking tools showed some big movement from Google but the SEO community doesn’t seem to sync up on that. Google Ads is enabling broad match by default for new search campaigns. Bing Search now hides coupons in the explore menu. Google is testing shifting the logo right. Google is testing from sources across the web with a web overlay.


Search Engine Roundtable Stories:


  • Tools Show July 9th Google Search Ranking Volatility But Chatter Limited


    Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is pretty limited, relatively limited, compared to what the tools are showing. I am wondering if maybe the tools picked up on some of those indexing issues from the other night or maybe there is something deeper going on?

  • Google Ads Enabling Broad Match By Default For New Search Campaigns


    Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.

  • Google Tests From Sources Across The Web Overlay


    Google seems to be testing a new user experience for the “from sources across the web” search feature. Instead of showing a carousel or content on the search results page, Google is testing popping up an overlay that you can scroll through with more details.

  • Bing Search Now Shows Coupons In The Explore Menu


    Bing Search is now showing coupons deeper in the search results interface, where you now need to click (or hover over) the explore menu icon to see them. Previously, Bing would show these as buttons or labels under the search result snippets, which make them more visible for the searcher.

  • Google Tests Shifting Google Logo Right In Search Results


    Google is testing shifting the Google logo on the search results page to the right. Instead of it showing on the left with nothing below it, Google shifted it to the right, aligned left with the search result listings.

  • Google Car Parking Permit


    Here is a photo of a Google parking permit for the Central Way Plaza location, which I think is in Kirkland, Seattle. This was shared on X. I don’t think I’ve shared a Google parking permit before, so here you go.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: July 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Last night, Google had another indexing outage where it was not indexing new content for about an hour. Google is testing country labels in the search result snippets. Google has a new IPTC digital source type that it understands named compositeWithTrainedAlgorithmicMedia. Bing is testing nutrion labels in the image results. Google changed its mind on ads for opioid painkillers. Google Merchant Center and Google Ads is switching to the new feed label.


Search Engine Roundtable Stories:


  • Google Search Bug: Not Indexing or Serving New Content Again


    Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so.

  • Google Tests Country Label In Search Result Snippets


    Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name.

  • Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads


    Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.

  • Google Search Extracts Composite Images With Trained Algorithmic Media Types


    Google Search now supports a new IPTC digital source type for images which seems to be about reading if an image was made in help with AI. Google added compositeWithTrainedAlgorithmicMedia to the IPTC photo metadata documentation this morning.

  • Google Ads & Google Merchant Center Country of Sale Migrating To New Feed Label


    A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale it will migrate to the feed label functionality.

  • Bing Search Tests Labeling Images With Nutrition Details


    Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.

  • Doogler With Google Laptop & NY Coffee


    Here is a photo the Life at Google channel shared of a cute dog where a Google bandana, at a laptop, drinking from a New York mug at the Google office. Dogs at Google are Dooglers, by the way.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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