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Google Changes Helpful Content Guidance, Adds Pages Experience & More

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Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

Google’s creating helpful content guide added a new section for page experience and wrote:

“Provide a great page experience: Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you’re providing an overall great page experience across many aspects. For more advice, see our page, Understanding page experience in Google Search results.”

That is the big change and in that Understanding page experience in Google Search results Google added mentions of helpful content.

Google also added more on E-E-A-T to helpful content to that page, they include:

“While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.”

Glenn Gabe asked Danny Sullivan, Google’s Search Liason for some clarification on the timing of this announcement. No, this help content update has nothing to do with a new helpful content update rolling out or any update rolling out.

And to be clear, good page experience is NOT a requirement for having helpful content or ranking in Google Search, it is just one of the many signals Google uses.

Meanwhile, the Understanding page experience in Google Search results was vastly updated, the best way to see the changes is to put the live page side by side with the archived page. Here are some of the FAQs from the page I wanted to call out and also archive here:

Is there a single “page experience signal” that Google Search uses for ranking?
There is no single signal. Our core ranking systems look at a variety of signals that align with overall page experience.

What aspects of page experience are used in rankings?
There are many aspects to page experience, including some listed on this page. While not all aspects may be directly used to inform ranking, they do generally align with success in search ranking and are worth attention.

Are Core Web Vitals important?
We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. However, great page experience involves more than Core Web Vitals. Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don’t guarantee good rankings.

Is page experience evaluated on a site-wide or page-specific basis?
Our core ranking systems generally evaluate content on a page-specific basis, including when understanding aspects related to page experience. However, we do have some site-wide assessments.

How important is page experience to ranking success?
Google Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many queries, there is lots of helpful content available. Having a great page experience can contribute to success in Search, in such cases.

Then, as you see in my earlier story, Google is removing the page experience report in Google Search Console, dropping the mobile usability report and deprecating the mobile-friendly test but keeping the core web vitals and HTTPS report. I wonder if these changes are due to the layoffs and not having the resources to manage those reports.

Forum discussion at Twitter.



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Daily Search Forum Recap: September 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google Search ranking volatility continues, with another big swing yesterday, September 18th. Google is mass suspending Google Business Profiles in some industries and segments. Google again said stop worrying too much about Core Web Vitals. Google is showing videos in the top insights products section. A new Google AI Overview study shows links mostly go to informational intent pages.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Continue With Big Movement Again 9/18


    To be honest, the Google Search ranking volatility has not cooled at all since the pre-launch of the Google August 2024 core update. But something happened yesterday which caused a bit more of a swing of things in the rankings at Google Search.

  • Google Suspending Many Google Business Profiles


    I am seeing a flood of complaints in the Google Business Profiles forums where businesses are complaining that their Google Business Profiles were suspended. Supposedly, Google is mass disabling Business Profiles in specific sets of industries or niches.

  • Google: Core Web Vitals Aren’t As Important As Some People Might Think


    Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as some people might think.” He added, “they are they are not irrelevant though but do not over focus on these things.”

  • Google Product Results Top Insights With YouTube Videos


    Google is now showing videos, I guess from YouTube but I suspect it can support other video sites, within the top insights section of the product detail results. Previously, Google would just show review content but now Google added video content to this section.



  • Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages


    Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.



  • Google’s Doogler Day


    Did you know Google has a special day for the Google Dogs, Dooglers. It is called Doogler Day and here is a photo of Doogler Day 2024.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: September 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again. Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more. Google Local Service Ads validation logic for bids email. Bing is testing scrollable search result snippets.


Search Engine Roundtable Stories:


  • Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More


    Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

  • Google Search To Label Images As AI Generated, Edited Or Taken With Camera


    Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results. This label will be added to the about this image feature, according to The Verge who spoke to Laurie Richardson, vice president of trust and safety at Google.

  • Google Search Console Product Snippets Report Surge Again, Likely A Bug


    It looks like we are seeing another surge in the Google Search Console Search Performance report when you filter by the product snippets search appearance filter. We had this happen in May of this year, it was a bug that Google fixed, and now we are seeing it happen again.


  • Bing Search Result Snippets That Are Scrollable


    Bing now lets you scroll within a specific search result snippet. So if you are looking at a specific search result, that specific snippet, you can scroll through, until you get to the next snippet.



  • Google LSAs Changes In Validation Logic For Bid Modifications


    Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.


  • Dancers At The Google App Summit


    Here is a video of dancers, they seem hired and not Googlers, dancing at a Google event named the App Summit. I found this on Instagram and found it a bit weird but what do I know.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: September 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing swipeable dots for carousels. Google Local Service Ads tests viewed X hours/minutes ago. Google is testing an expanded version of discussions and forums.


Search Engine Roundtable Stories:


  • The Google Indexing API Not Working For Some Or Indexing Issues…


    There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.

  • Google Tests Sticky Headers For Ads & Results


    Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

  • Google Search Tests Swipeable Dots For Carousels


    Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

  • Google Tests Expanded & More Discussions and Forums Results


    If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

  • Google Local Service Ads Shows You Viewed X Minutes/Hours Ago


    Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

  • Yahoo Buildings Sign


    Here is a super exciting photo of the sign outside of the Yahoo! campus. It has arrows to which Yahoo building number is in which direction. I can’t remember the last time I was at a Yahoo office…

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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