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How Often Search Marketers Are Using ChatGPT, Bing Chat & Google Bard vs Traditional Search

Published

7 months ago

on

Robots On Laptops

I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.

In this poll, I asked which do you use more; traditional search (i.e. Google/Bing) or AI chat (i.e. ChatGPT, Bard, Bing Chat)?

I poll received over 1,000 responses and showed that most of you are using traditional search more than you are using AI Chat. 83% are using traditional search and 17% are using AI chat more. I know this does not mean that you are not using both traditional and AI chat at the same time, but still, I wanted to gauge this somehow.

Here is that poll:

Then I broke it down by how often you use ChatGPT, Bing Chat and Google Bard. Yes, I know currently, Google Bard is only open to US and UK regions, and Bing Chat requires you to go through a waitlist and use Edge, so that obviously limits the usage. But I was surprised to see how many search marketers are using ChatGPT daily.

Here are these polls:

ChatGPT usage is pretty spread out in this poll with over 800 votes:

Bing Chat does not seem to get as much usage, with almost 1,000 votes:

Google Bard even less and with almost 850 votes:

All these polls had a nice number of responses form SEOs, PPCs and search marketers. Yes, I know that SEMs are not the real world but the poll was aimed at search marketers.

Forum discussion at Twitter.



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SEARCHENGINES

Google Search Console Was Down Today

Published

15 hours ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

Published

1 day ago

on

November 27, 2023

By

Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

Published

2 days ago

on

November 26, 2023

By

Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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