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Google Continues Testing Expandable Tab Search Result Snippets

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Google Continues Testing Expandable Tab Search Result Snippets


Back in August 2021, Google began testing this expandable tab search result snippet. Then the test seemed to have expanded in November 2021. Last week, I had countless folks ask me about this again, but I am not yet able to see it myself – but clearly Google is re-testing this search feature.

Here is what a normal snippet looks like (click to enlarge):

click for full size

Here is what the expandable tab version looks like – in dark mode (click to enlarge):

click for full size

Here are more examples from some (not all) of the people who shared this with me last week on Twitter but trust me, I had dozens of people email or share examples with me:

Forum discussion at Twitter.

See also  Google News Search Results Snippets Testing Without Borders





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Google Says 60% Of The Internet Is Duplicate

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Google Says 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.

The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:

I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?

Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  Google News Search Results Snippets Testing Without Borders
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