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Google Father’s Day Weekend Search Ranking Volatility Update

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Google Fathers Day Doodle

Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by Google.

I am seeing a huge spike in chatter from SEOs here where these SEOs are seeing big ranking changes for the keywords they track in Google Search. The tools; some of them have never been this heated but most of the tools have not yet picked up on the volatility – I do wonder what they will show tomorrow.

Like I said, yet another weekend update, because we had weekend Google Search ranking updates or volatility over the past several weekends now. We had one last weekend, June 8th. We also had unconfirmed updates on June 5th and then on the weekend, June 1st. That was followed by the Memorial Day weekend, then we had around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later.

SEO Chatter

Here is some of the early chatter at WebmasterWorld and comments here:

USA traffic is dying again…last two days way down the entire day, and then suddenly surges at the end of the day to break even. I hardly think that is a real traffic pattern, and the complete lack of any new sales inquiries this week proves it. My last actual sale was three weeks ago. That is impossibly bad…I am beginning to think that everyone has stopped spending completely in expectation of a recession. Are people seeing a decline in sales from other (non-Google) channels? I don’t sell via amazon and other sources.

I’m seeing more and more sites that are stopping or being updated very rarely than before. Some have been abandoned for months now. The once precise SERPs are now replaced with sites with the most generic results possible and with forums everywhere or short superficial guides written by brands. I’ve noticed that Bing is also going the Google route, I’ve done some searches with completely wrong results. I don’t know what’s going on, but it looks like there’s an intention to destroy the web.

Something has definitely happened in the past 24 hours.

More rank drops.

Seems like Google is going for the kill.

+Traffic drop…Unimaginable Traffic drop…expected it to hit 0 within a week but it seems max 3-4 days is enough for that.

So again I’m seeing garbage in Google search results.

Paid for articles on major news site ranking on top, then some more high DR sites abusing the high DR only to rank high, then sites that don’t load at all, sites that don’t have the product listed at all, ..ebay, amazon.. an that on top of 4 ADS at the beginning.

Same in almost every niche

Added spam links in my niche

are you all ready for a big shuffle for Father’s day? Seems Google has already started it in my niche. We had a few quiet days.

massive drop infact…im disheartened that traffic will touch 0 in 5-6 days…im not sure whether there r others like me who r experiencing such massive traffic drops approx 50-100 daily traffic drop

I think it is super early but I suspect a lot of the tools to match with this chatter tomorrow – I guess…

Google Tracking Tools

Some of these tools, like Accuranker, have not been this heated in a very long time. Some tools are still not showing the volatility yet but maybe they will tomorrow?

Accuranker:

Accuranker

Algoroo:

Algoroo

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

I’ll try to come back later today and tomorrow to update these screenshots with more recent data.

What are you all noticing over the Father’s Day weekend?

Forum discussion at WebmasterWorld.

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Daily Search Forum Recap: September 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.


Search Engine Roundtable Stories:


  • Google Search App Stopped Working Saturday Night


    The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

  • Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets


    Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

  • Google Reviews Restrictions For Business Profile Policy Violations


    Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

  • Google US DOJ Trial Exhibit Files, Documents & Responses


    As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

  • Google Search Tests Recent Posts Carousel


    Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

  • Google Asks On Social If You Will Use Gemini AI For SEO


    In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

  • Sheds Inside The Google


    Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?


Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search App Stopped Working For A Few Hours Last Night

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Broken Google Phone

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”

Here is one of many screenshots I saw in the Google Search Support forums:

Google Search App Stopped Working

The issue started at about midnight last night and lasted for a few hours until it was resolved.

You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.

9to5Google was the only other site reporting on this issue, as far as I can tell.

Google wrote:

There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.

That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.

Google said the issue was fully resolved at 4:11 AM ET.

If you noticed a dip in your Android traffic from Google between that time, this may be why.

Forum discussion at Google Web Search Help and Reddit.

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local


For the original iTunes version, click here.

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

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