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Google May 2022 Core Update Done Rolling Out

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Google May 2022 Core Update Complete

Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said “The May 2022 core update rollout is now complete.” This comes a day after noticing a lot of volatility, so maybe today we will see much less volatility and things to start calming down.

Here is the set of announcements, announcing the roll out on May 25th and then it being complete on June 9th:

I do think this was one of the bigger broad core updates we’ve seen in a while, bigger than the ones we saw all of 2021 – at least in terms of the impact it had on the SEO community.

Google May 2022 Broad Core Update Quick Facts

As a reminder, here are the quick facts that we know about this core update:

  • Name: Google May 2022 Broad Core Update
  • Launched: May 25, 2022 at around 11:30pm ET
  • Rollout: It will take about one to two weeks to roll out (It took just about 15 days to roll out)
  • Tremors: Tremors for this rollout were on May 26th, June 5th, June 7th and more…
  • Completed: June 9, 2022 at around 3:45am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

I will say, as of this morning, the SEO chatter in the communities seem to have slowed down a bit? We will see if we see any more tremors and chatter spike in the next 48 hours or so and report back.
Here is some of the chatter from WebmasterWorld after the update was complete:

Well I was a winner in this core update in terms of improved average positions, but website traffic is down 32% and YouTube traffic up 37%. Looking at the serps my YouTube videos have overtaken my articles so guess that all makes sense! Still a shame we have to put in so much time into youtube (2k subs gets about 80p per day,so a lot of work for not a lot)

At this time yesterday all was looking good however this morning as flat as a pancake across all sites including normally bouyant localised UK sites. My global .com has turned into a one page hit wonder at the moment and US visitors have all but disappeared.

If it’s complete then it’s time to check my SERPs because this is not looking good right now.

SERPs are not correlating very closely with traffic. I am having very small moves in ranking this year, in a generally upward trend of gaining more top 3 / top 10 spots…but traffic is fluctuating wildly from day to day now. Checking the SERPs shows why…Google is adding so much to the page that ranking highly doesn’t mean traffic. And Google is clearly constantly experimenting with layouts and features on the fly. People mistakenly assumed that the goal of Google’s AI was to provide better results…it’s actually to find the best ways to raise revenue and keep all the traffic while alienating as few people as possible. Many days the results just look like a jumbled mess…information overload.

Google Tracking Tools

The tools may need 24 hours or so to show a drop in volatility but here is what we see right now from them.

Semrush:

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Mozcast:

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RankRanger:

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SERPmetrics:

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Algoroo:

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Advanced Web Rankings:

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Cognitive SEO:

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SERPstat:

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Accuranker:

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Again, these tools may need a day to cool down a bit…

I see the comments in these forums and around the SEO community – this was a big update that hurt a lot of you (and it seemed to hit this site as well). I feel for you and I hope things get better for most of you all soon.

Forum discussion at Twitter & WebmasterWorld.

Source: www.seroundtable.com

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Daily Search Forum Recap: June 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing description overlays on local photos in the Google local pack. Microsoft Bing is testing black review stars. Google said we should not let Googlebot crawl action URLs. Google is testing larger fonts for the snippet title link and smaller fonts for the site links. Google updated GA4 attribution models to associate conversions better to paid search campaigns. Reminder, I am offline today and this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search


    Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.”

  • Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks


    Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

  • Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)


    Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.”

  • Bing Tests Black Review Stars In Search Results


    Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

  • Google Local Pack Photos With Labels


    Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

  • I’m Feeling Lucky Notebooks At Google


    Here are some colorful notebooks that say “I’m Feeling Lucky” that were spotted at the GooglePlex, the Google office in Mountain View.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Daily Search Forum Recap: June 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Yesterday I interviewed Google’s Elizabeth Tucker about the core update, the old helpful content update, Reddit, AI Overviews and the Google Search leak. Google now supports return policy markup at the organization level. Google Maps is testing QR codes in Business Profile listings. Google Ads will ad a new optional verification method. Google is testing shaded site names and favicons in the search results. Google has drop the home activities cards from its search results. As a reminder, I am offline today, this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update


    Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews. Heck, I even made a comment about Reddit ruling the Google Search results.

  • Google Adds Return Policy Structured Data Support To Organization Level


    Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level. Last year Google began supporting return policies in structured data but at the individual product level – now it is also supported at the organization level.

  • Google Home Activity Removed From Search


    Google Search no longer shows home activities after launching the feature just under four years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no longer appears in Google Search results.”

  • Google Maps Tests QR Codes On Business Profiles


    Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).

  • Google Ads Adding New Optional Verification This Month


    Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly.

  • Google Tests Shaded Site Name & Favicon For Search Results


    Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?

  • Giant Spinning Rock At Google


    At the Google visitor center they have this giant spinning rock. This rock is mounted on this device that slowly spins it in circles.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Programming Note: Offline For Shavuot 5784

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Synagogue Green Flowers

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

I will be completely offline, so any social media posts, tweets, or anything coming from this site, or my social channels are all scheduled beforehand.

I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online. If a core update happens, I will also catch up on that when I get back. There also won’t be the It’s New daily podcast on those days.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

For more on this holiday, check out Wikipedia.

For all those celebrating the holiday – have a good one and I’ll be back late Thursday night.

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