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Google May 2022 Core Update Is Live



Google Search has begun to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am ET and will now roll out for the next couple of weeks.

So far, we are seeing many signs that this May 2022 core update started off strong. Over night, a lot of the tracking tools (not all just yet) picked up big volatility with the Google search results. Also, the chatter starting early this morning is really picking up. The chatter changed from comments like – “oh no, there was a Google core update announced” to “oh no, my site dropped in rankings in a big way.” I embedded and quoted a lot of that early chatter below, along with what the tools are showing. I may update some of the tools as they update later on this morning.

Google May 2022 Broad Core Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google May 2022 Broad Core Update
  • Launched: May 25, 2022 at around 11:30pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Danny Sullivan from Google (who is on vacation now, so likely wrote this last week and someone else published it or maybe he did it while on vacation), wrote “Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we’re releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out.”

These broad core updates are global.

If you were impacted by this update, check out the Google core update advice story for more.

Below is a recap of the early chatter and data we are seeing on this update less than 24 hours after it started rolling out. Keep in mind, we expect to see more over the next several days but I wanted to share some of the early reports on the impact of this update.

Did Google Test This Update Earlier?

As we’ve been reporting, there was broad core update like updates we’ve been seeing and chattering about since May 16th. Google would not confirm it, in fact, John Mueller of Google said less than 12 hours before announcing this new broad core update “I’m not aware of anything specific. We always work to improve the quality & relevance of the search results, so it can happen that a site becomes more – or less – visible over time.”

Google would tell me that what we saw before May 25th was not related to these unconfirmed updates but honestly, this happens a lot. Maybe Google was testing this core update in the wild? Who knows but we did think whatever was going on over the past week felt a lot like a Google core update.

John Mueller of Google specifically addressed this saying “when we announce core updates, we start the roll-out at that point, not beforehand.” Although he did delete that tweet shortly after this core update was announced, I am not sure why…

Previous Broad Core Updates

So yea, this will take a couple of weeks to roll out and it has been over six months since the last update, which was last the November 2021 core update on November 17th through November 30th. The previous core updates prior to the November update was the July 2021 and then a month prior to that with the June core update. The one before that was 6 months before the June update, on December 3, 2020 named the December 2020 core update. Before that was 7 month gap where on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

SEO Chatter On May 2022 Core Update

Yesterday, things were slow but this morning, things really heated up with the chatter. Here is some of the chatter in the SEO forums and on social about this May 2022 broad core update:

Remember this rule of thumb with these core updates… Don’t panic day 1 unless you are completely obliterated. Google claims these take 2 weeks to fully rollout but you should feel this update within 48 hours or it’s not affecting you at all. Then wait for the dust to settle before analyzing your SERPS. Keep an eye out for a correction too. Sometimes these core updates have adverse affects and Google sees these signals and reverts. On a separate note, the PDF spam needs to be addressed in this core update because the Spam update of November sure as hell didn’t. Good luck everyone

UK informational site with lots of UGC. Real-time currently about 2/3 of what I’d usually expect this time of day. Trying not to give into the fear just yet.

So far I noticed a slight bump in traffic, but the keyword bleeding started again, so no idea where this will go. Let’s see in a couple of weeks.

Hello everyone! So, as far as I see, my blogs were hit by this core update. On most of them, I didn’t use the table of contents and they flew away (25% for now), one of them had and it is still doing okay without changes (maybe a slight down for 5%). So, IMHO you need big articles, with a good amount of h2,h3, +FAQ, and the chances you stay in SERP will grow up.

My Site Rank was dropped xterday from 4th POS to 10th 🙁 …..

The sites which has seen fluctuation in their rankings majorly drops in ranking and I have seen many affiliate sites have seen ranking drops. So what type of changes site owner need to pay to improve the rankings.

Oh, yes, just for your information, all my informational keywords are gone far away from page 1, and now what I see on page 1? Shops! happy! I think there are no more informational keywords, only commercial! happy!

Informational site here, significant drops in traffic starting today, about 30% so far every hour. Keyword rankings also dropped in almost all categories. Yesterday was fine. Hopefully, they return as they did in December/January after the other core update.

Hey, a similar case here. The thing I’ve noticed is that I’ve lost 100% of my featured snippets. What’s peculiar is I’ve either lost the snippet but only dropped to position 2 or I’m still in position 1 and Google no longer has a snippet in the SERPs for that term.

I’ve checked a chunk of other sites and several have lost 100% of their snippets. I know of a few people who saw this back in November with no recovery. John Mu, of course, flatly denied it happening.

A few of my sites got wiped out. 50-80% of the keyword rankings are gone. First page are now filled with horrible spam pages with no useful content (some are even AI generated).

Again, it is just the first day of the update, and it is still ongoing so we can’t conclude it yet as It takes up to 12 days for the rollout to be completed. However, I’m filled with pessimism already.

Those who are losing traffic with information related sites I will say that I am in a different boat at the moment. My informational site has seen an increase overnight. Traffic is presently pushing what I would normally get in one day I have received since 9pm to 6am. So this is a big uptick for me.

Im not sure what the difference is between what I have and what others are doing but it is still really early in the game for this update. They have just begun and whatever we see should not be taken as the standard yet. We need at least 4 to 5 days to see the general direction of this one.

Tracking Tools On May 2022 Core Update

Semrush is reporting a 9.4 – which is super high:

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Accuranker is high as well:

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Advanced Web Rankings is at 10 out of 10:

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Mozcast – not updated yet:

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SERPmetrics showing big trends up:

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RankRanger should show movement later today:

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Algoroo currently not showing movement:

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Cognitive SEO is currently calm:

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SERPwoo is high:

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Have you noticed much?

Forum discussion at Twitter, WebmasterWorld, Black Hat World, Local Search Forum and Google Webmaster Help.



Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature



Google mobile phone texting

Last night I reported on Search Engine Land, based on the Google earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday – so maybe we will hear about it there?

Yes, the other day we reported about Apprentice Bard, the reports of Google’s ChatGPT answer to OpenAI and Microsoft Bing.

Here is what Sundar said on the call:

Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more useful for people as they provide up-to-date more factual information.”

Sundar Pichai said that he “first spoke about Google being an AI-first company” more than “six years ago.” “We have been preparing for this moment since early last year, and you’re going to see a lot from us in the coming few months across three big areas of opportunity; first, large models. We published extensively about LaMDA and PoN, the industry’s largest, most sophisticated model plus extensive work at DeepMind,” he continued to say.

During the question and answer period, Sundar added “We’ll be launching — we’ll — more as labs products in certain cases, beta features in certain cases and just slowly scaling up from there. Obviously, we need to make sure we’re iterating in public, these models will keep getting better, so the field is fast changing. The serving costs will need to be improved.”

“So I view it as very, very early days, but we are committed to putting our experiences, both in terms of new products and experiences, actually bringing direct LLM experiences in Search, making APIs available for developers and enterprises and learn from there and iterate like we’ve always done. So I’m looking forward to it,” he added.

Sundar goes on to add, “In terms of Search too, now that we can integrate more direct LLM type experiences in Search, I think it will help us expand and serve new types of use cases, generative use cases. And so I think I see this as a chance to rethink and re-imagine and drive Search to solve more use cases for our users as well. So again, early days, you will see us be bold, put things out, get feedback and iterate and make things better.”

Here is the event live stream on Wednesday:

Everyone is so ChatGPT crazed!

Forum discussion at Twitter.

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search



Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Google’s Answer To OpenAI’s ChatGPT?



Google Chat Bot Ai

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

CNBC wrote, “As a result of ChatGPT, the LaMDA team has been asked to prioritize working on a response to ChatGPT,” read one internal memo viewed by CNBC. “In the short term, it takes precedence over other projects,” the email continued, warning that some employees stop attending certain unrelated meetings.

“Apprentice Bard looks similar to ChatGPT: Employees can enter a question in a dialog box and get a text answer, then give feedback on the response. Based on several responses viewed by CNBC, Apprentice Bard’s answers can include recent events, a feature ChatGPT doesn’t have yet,” CNBC said. This makes sense, as Google can crawl the web in almost real-time and process that information faster than any other company.

The examples given by CNBC show that Google even picked up on the Google layoff news and was able to respond to questions about this. Whereas ChatGPT only has content from 2021 or earlier.

Also, CNBC said Google is working on designing an alternative search interface to support this chat feature. CNBC said, “One view showed the home search page offering five different prompts for potential questions placed directly under the main search bar, replacing the current “I’m feeling lucky” bar. It also showed a small chat logo inside the far right end of the search bar.” “When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.”

Super interesting stuff and I suspect that if Google does release something, it will be a lot better than what we’ve been seeing so far, if that is even imaginable…

Forum discussion at Twitter.

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