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Google May 2022 Core Update

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Google May 2022 Core Update

As you remember, the Google May 2022 core update officially started on May 25th and officially ended on June 9th. But like we said initially, we felt it started or was being tested, before May 25th and now, it seems like there are more tremors, big tremors, for some sites days after this core update was announced as done rolling out.

There has been just a lot, I mean, a lot, of chatter since it was officially confirmed by Google to be done rolling out. Some are talking big reversals, with a huge sigh of relief. Some are seeing bigger hits, some are seeing nothing – like you would expect from any core update tremors. But is what we are seeing after June 9th part of this core update or something new? That is impossible for any of us to say. Of course, sites hit hard by the core update who are seeing big reversals a day or two after, have real reason to believe this is part of that May 2022 core update.

SEO Chatter

The chatter within the SEO industry since the core update finished has been through the roof. The comments in my last post are raging, there are almost 400 comments, which is a ton for a core update post. There is also a ton of chatter on social and in the forums at WebmasterWorld and Black Hat World. Let me quote some of what I spotted after the core update was confirmed done rolling out by Google.

My US traffic today is at 50% of average with just over 3 hours to go.

I’m seeing much higher non-usa traffic again today. UK / AU / CA / EU and Asia are all unusually high…meanwhile USA is -60% at 10am! The same thing happened yesterday….USA traffic is low until the early evening and then suddenly rises.

Whilst Thursday’s traffic was just above average my USA PVs were 33% of average continuing with lots of single PVs. Likewise today the USA is at 50% and yet again more single PVs which in itself is very unusual.

As far as I can tell, “update” is still rolling out, probably even accelerating. What they post in their Twitter account is worthless nonsense. They lie about everything, all the time.

Traffic is looking good here. Yesterday it was like someone tapped the brakes on everything. As of this morning it was flowing in really well and has maintained throughout the day.

Something odd is definitely occurring. Normally my impression rate will have some fluctuation from day to day. Over the last few days while traffic has remained steady my impression rate has been nearly identical. It looks like a flat line. Not that it means anything, its just odd to see.

Something is definitely going on this morning…I haven’t had one visit to my home page yet today, nor to most of my most visited landing pages. It’s early yet but an 88% decline in direct traffic, 21% decline in searches and a 37% decline in USA traffic compared to an average Sunday. Today will be a write-off unless it somehow reverts and bounces back later in the day.

18 hours of my Googleday gone and not yet at 50% of expected Sunday traffic. Improvements in UK SERPs for US unable to supply company websites, this is starting to get messy.

I am also noticing a lot of very thin pages ranking extremely well, as in one poor image and a couple of lines of generic text.

Traffic was effectively nil until 11am today…USA traffic is hugely down 63% and search is down 33% at 1pm. Non-USA traffic is normal.

At first my impressions were diving and average position recovering… the last 4 or so day, it’s vice versa.
To be honest… it was a mind hit as my clicks stayed the same but impressions and average position are fluctuating like crazy… still.

If it has happened with me. They must have realised it and we will see others coming back to SERPs as well.

I just hope this is not temporary.

Here is a chart from Glenn Gabe just minutes ago showing this as well:

click for full size

There is really just too much to quote here but it just didn’t seem to fully end of June 9th…

Google Tracking Tools

Here is what the Google tracking tools are showing now, keep in mind, it looks like things are calming down today… But many, not all, of these tools showed a lot of volatility well after the update was announced to be done rolling out. Are these just those normal tremors? Are there delays in these tracking tools. Why does the chatter line up with these tools?

Either way, it seems things are calming down since yesterday and today across many metrics I track.

Semrush:

click for full size

Mozcast:

click for full size

RankRanger:

click for full size

SERPmetrics:

click for full size

Algoroo:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

SERPstat:

click for full size

Accuranker:

click for full size

What are you seeing?

Forum discussion at WebmasterWorld and Black Hat World.



Source: www.seroundtable.com

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Daily Search Forum Recap: May 29, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profiles is dropping the chat feature and call history on July 31st. Google is working on surfacing the site you search for in Google Search :). Google AI Overviews click data studies conflict. Google Business Profiles now shows why product uploads fail. Also, Google Discover feeds are not loading for some searchers.


Search Engine Roundtable Stories:


  • Google Business Profile Call History & Chat Going Away


    Google will be removing the call history reports and the Chat feature within Google Business Profiles on July 31, 2024. Google said, “We acknowledge this may be difficult news,” but added, “We occasionally have to make difficult decisions.”

  • Google Search Working To Surface Site When Site Name Is Referenced In Query


    There have been a number of complaints that when you search for a query and the site name, Google doesn’t always show results from the site you mentioned in the query. But Google’s Search Liaison, Danny Sullivan, said the Google Search team is working on adjusting that so the site mentioned in the query is surfaced higher in the search results.

  • Two Conflicting Google AI Overview CTR Studies


    In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what – the studies conflict with each other.

  • Google Discover Feed Not Loading For Some Searchers


    Over the past few days, some Google users are complaining that the Google Discover news feed is not loading. It seems many of these users are on Pixel devices but I am not sure if this is only impacting Pixel users.

  • Google Business Profiles Shows Product Rejection Details


    Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason why your products were not processed properly by Google Business Profiles.

  • Google Education Cards


    Here are a bunch of Google colored cards or badges that are part of some sort of Google Education event held in Brazil. Each card has a different Google service or product and they are in blue, red, yellow and green.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search Ranking Volatility Over The Memorial Day Weekend

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Google Logo Explode

While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on Memorial Day – I get that – but there seems to be more movement than normal.

So, was there a Google Search ranking update over Memorial Day weekend? Let me share what I am seeing but before I do.

Just a reminder that we saw Google ranking volatility around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later. It has been a busy month.

SEO Chatter

I began seeing chatter at WebmasterWorld on Sunday, May 26th and the chatter continued on through yesterday. Here is some of what was said in the forums:

Wow, I am seeing a 70% drop in traffic to my site’s homepage this weekend. Now a drop is normal on holiday weekends, but certainly not 70%….what’s up with that?

Very poor weekend for my global site at 60% yesterday and so far today after 20 hours at 40%. I expect tomorrow to be equally low.

UK hotel site ended up yesterday after a very slow start and has been extremely busy today as hoped for with food and live music.

What a strange weekend. Saturday traffic from Google collapsed, Sunday a strong increase, today so far 1 hour a lot of traffic, one hour as good as nothing, this has been going on since 6 am. I give up trying to understand that.

For me too, a little bit down again at the weekend. It goes down, down and down. Nobody knows why or why. I’m slowly but surely coming to terms with the fact that this topic no longer has a future. 🙁

Oh wow, there is life after Google. My traffic overnight is +140%. Bringing me back to, almost, where I was. I think a few new articles went viral but Google, was -20%. So none of this increased traffic was sent from them. Nice! After months and weeks of solid decline I now see an increase. Now to try and maintain it.

Traffic back to normal for me today which surprised me a little.

It is a holiday weekend in the UK therefore I went out for a few beers last night and it really did shock me. Several pubs were already closed and the normally really busy pubs were all absolutely dead … Were all the supposed 20 million car journeys happening last night?

I also saw some chatter on this site:

I thought Google would leave it alone on memorial day but seems there is now shuffling in my niche anyway. It was actually awfully quiet for a few days with pretty much no changes in the rankings. But it’s starting again. It’s just sick. I don’t get why the rankings shuffle so much day to day. I have read the theories here and they seem correct. Could be A/B testing. Who even knows.

Someone is feeling a difference during this weekend?

Glenn Gabe also spotted changes, he wrote, “Well, add 5/26 to the list. I’m seeing some confirmed surges in rankings across sites I have access to. And these are sites also impacted by the March core update.”

And more:

Google Tracking Tools

As you can see, most of these tools have been super heated and showing a lot of Google ranking volatility over the past week.

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Accuranker:

Accuranker

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

What did you all see this weekend?

Forum discussion at WebmasterWorld.



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Google’s Site Reputation Abuse Policy Is Not Algorithmic Yet

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Google Robot Police

Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.”

Sullivan added that “when we do, we’ll be very clear about that.” Meaning, when Google starts to enforce the site reputation abuse policy through algorithmic means, Google will announce it somewhere. Likely on the its search status page.

As a reminder, Sullivan said this on May 6th on X, as we covered back then. He wrote then, “we’re only doing manual actions right now. The algorithmic component will indeed come, as we’ve said, but that’s not live yet.” So the algorithmic component 18 days later is still not live.

Sullivan added:

Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only also impact the content being actions, not the entire site, as the action notices I believe make clear.

This was in response to some SEOs saying that the site reputation abuse policy is algorithmic now. Google is saying no, it is not.

Here is that post:

Google did say the site reputation abuse policy would be enforced both algorithmically and through manual actions but when it first went live, it was only enforced using manual actions.

As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.

Here is more commentary on this topic from yesterday:

I should add, there is a lot of confusion around a lof of the ranking volatility over the past few weeks. There was a lot of unconfirmed Google updates in the past few weeks that really shuffled things around in the Google search results.

Forum discussion at X.



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