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Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More

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Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus – it is pretty cool. Google also released new about this result features and expanded content advisories in search. Google Search broke this week, really badly, causing a lot of indexing issues with pages dropping out of the index, it was all fixed in about 24 hours. Google Search may have had a ranking algorithm update last weekend. Google image search now uses Google Lens, finally. But Google Search Console won’t do Lens reporting and Search Console also had an issue with reporting for Google Discover a few weeks ago. Google now classifies duplicate photos, posts, videos, and logos as spam. Google local service ads now marked reviews as not guaranteed. Google supports pros and cons structured data now. Google said a noindex in an hreflang cluster can cause the whole cluster to be noindexed. Google people also ask rises, FAQs drop and review stars in shopping drop. Google said dynamic rendering is not recommended, it is a workaround and not a long-term solution. Google said to use descriptive titles for your RSS feeds and use a single feed when it comes to the Chrome follow feature. Google clarified that GTIN values should be numerical and added GTIN12 property support, which was always supported. Google removed the rich media best practices document. Google’s keyword planner tool now lets you organize keywords into ad groups. Google Search’s image preview launched a new overlay feature. Google tests refinements in the desktop autocomplete. Google is testing a new design for mobile sitelinks. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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SPONSOR: This week’s video recap is sponsored by Semrush.

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Source: www.seroundtable.com

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Bing Testing Search Result Listing Side Labels

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Bing Robot Labels Notes

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodon (click to enlarge):

click for full size

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forum discussion at Mastodon.

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Google View In 3D Product Results With QR Code On Desktop Search

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Man Qr Code Google Logo

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Here is his screenshot:

click for full size

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forum discussion at Twitter.



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Google Ads Sync Columns & Segments Across MCC Accounts

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Google Ads Marketing Agency Worker

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

click for full size

I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forum discussion at Twitter.



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