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Google No Longer Lowers Importance Of Content Not Visible On Page

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Google No Longer Lowers Importance Of Content Not Visible On Page

In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or “immediate JavaScript” and it matters to Google.

Honestly, this is not super new, we covered it numerous times over the years. But it even surprised Martin Splitt of Google on the podcast when Gary said Google no longer cares about that anymore.

Martin Splitt said at the 21:37 mark in the podcast, “Isn’t it a matter of– Are we looking at the render tree? And basically, think if something isn’t visible on the page, it is a little less important than the things that are visible on the page.”

Gary Illyes responded “We don’t do that anymore.” In which Martin asked “Oh, you don’t do that anymore?” Gary replied “We used to, we don’t.” Martin reacted “Oh. That’s fascinating. I did not know that.”

Lizzi Sassman expanded on that asking “When we say visible on the page. Is it immediately visible? Because if you clicked that, then it would be visible or if looking at the HTML, it would be visible. It’s just sort of…” Gary confirmed saying “It just has to be in the HTML. So, basically, if you– Or in the immediate JavaScript. For example, if JavaScript brings in some content from within the JavaScript that’s on the page or linked from the page, basically not using a XHR to bring in content.”

It is worth listening to this part that starts a bit before the 21:37 mark, here is the podcast:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Unconfirmed Google Update Impacting Product Reviews Sites On January 26th

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Google Product Reviews Update

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

Let me first share Glenn’s charts, which he posted on Twitter and said, “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does.”

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Here is that tweet:

Starting on the 25th, I began to see limited chatter kick into gear at WebmasterWorld. The chatter there was not specific to the product reviews update but it could have been related to it. Here are some quotes from there:

My site has been climbing rankings all week and yet today the traffic has been dismal (UK). Do I smell an update?

My ranks, as I said, have been getting better after being in decline steadily since this time last year. I haven’t done anything to improve. Could this mean that google are indeed looking at different ranking signals, not just links? I could have gained a link or two that has turned it around I suppose but no evidence so far.

After great improvement over the month of January, got a big bang down since January 24 onwards. Changes again?

Definitely, something is wrong with Google. My traffic is going down without any reason. Are there any delays with Analytics?

I don’t know what’s going on, but my website has been in free fall for a week now. And it’s the usual picture again, old news articles or meaningless keyword spam ranks in my area on the top places. It’s really no fun anymore …

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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Cognitive SEO:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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SERPmetrics:

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Algoroo:

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So the tools are not lighting up but this update may have been something tweaked with the product reviews update, or a new update impacting product review sites or limited to those segments of websites?

Have any of you seen any big changes around January 26th?

Forum discussion at Twitter.



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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Google Pier 57 Display Wall

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Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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