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Google No Longer Lowers Importance Of Content Not Visible On Page

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Google No Longer Lowers Importance Of Content Not Visible On Page

In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or “immediate JavaScript” and it matters to Google.

Honestly, this is not super new, we covered it numerous times over the years. But it even surprised Martin Splitt of Google on the podcast when Gary said Google no longer cares about that anymore.

Martin Splitt said at the 21:37 mark in the podcast, “Isn’t it a matter of– Are we looking at the render tree? And basically, think if something isn’t visible on the page, it is a little less important than the things that are visible on the page.”

Gary Illyes responded “We don’t do that anymore.” In which Martin asked “Oh, you don’t do that anymore?” Gary replied “We used to, we don’t.” Martin reacted “Oh. That’s fascinating. I did not know that.”

Lizzi Sassman expanded on that asking “When we say visible on the page. Is it immediately visible? Because if you clicked that, then it would be visible or if looking at the HTML, it would be visible. It’s just sort of…” Gary confirmed saying “It just has to be in the HTML. So, basically, if you– Or in the immediate JavaScript. For example, if JavaScript brings in some content from within the JavaScript that’s on the page or linked from the page, basically not using a XHR to bring in content.”

See also  Would Google Use Bing's Index When It Has No Results? No Way.

It is worth listening to this part that starts a bit before the 21:37 mark, here is the podcast:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

See also  Would Google Use Bing's Index When It Has No Results? No Way.
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