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Data is essential for any business. It is the lifeblood of companies, providing insights that impact strategic and operational planning, marketing, and more. However, data...
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Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing...
Almost three quarters (73%) of companies believe the cloud will be the preferred method for labelling applications within the next three years. This is according to...
LinkedIn has published a new guide on effective employer branding, which could become even more important than ever in the post COVID landscape as employees seek...
A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized...
Snapchat has published a new report which provides some deeper insight into the importance of online privacy, and the key concerns that users have in regards...
Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics. To glean some insight...
One of the most stressful jobs for analysts is identifying and choosing the right use case for big data as it has the potential to drive...
Unlike other video platforms, which have traditionally emphasized creating for ‘sound off’ environments in order to maximize your viewing opportunities, TikTok has repeatedly noted that sounds...
